Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! ” These are real-world metrics that every marketer should track in their lead generation program: Number of inquiries? MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

KoMarketing Associates

SEPTEMBER 7, 2017

There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier. Research where buyers are “hanging out” online so you can learn how to best reach them. Get Your Employees More Involved.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

NuSpark Consulting

MARCH 1, 2016

A few years ago, studies showed that we receive approximately 174 newspapers worth of information every day, compared to the equivalent of 40 newspapers worth in 1986. Research from 2008 indicates that people only read about 20% of the text on an average web page. The Power of Visual Social Content. Infographic from Ethos3.

Top of Funnel 100

Top of Funnel Marketing Qualified Leads Leads Lead 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 How Cross-Screen Viewing Upends the Upfronts. percent watching digital video.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

Hubspot

JUNE 9, 2016

There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. Image Credit: Pew Research Center. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Webbiquity

MARCH 3, 2015

And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”). Focus on Twitter: What Comes After Setup?

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. of digital display ads in the U.S. will be programmatic by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100