Webbiquity

MAY 16, 2023

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. For companies without complex analytics needs, this definitely worth a look.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Autodialers?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create email body copy and subject lines. Understand frequency with which prospects are being emailed. Get MarTech!

Marketing Automation Services 123

Marketing Automation Services Marketing AI Marketing Automation Automation 123

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer. Get MarTech!

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. The sole act of identifying vendors doesn’t mean they are in-market yet.

Intent Data 102

Intent Data Intent B2B Peer-to-peer 102

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

FEBRUARY 1, 2024

To participate, vendors fill out a questionnaire about their data practices, tailored to their specific role in the adtech supply chain. Vendors fill the questionnaire out once and can choose when to share their responses during digital ad transactions. Business email address Subscribe Processing. IAB Diligence Platform.

Privacy 108

Privacy Tools Advertising Agencies Vendors 108

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 102

Enterprise Management Consulting Work Management Marketing Management 102

Martech

FEBRUARY 29, 2024

Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. On the other hand, leaders who adhere to “getting more value out of what we have” will renegotiate current vendor contracts.

Lead Scoring 104

Lead Scoring Lead Ranking Tips Marketing Management 104

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. Email campaigns. Email lists and cold calls are not going to cut it for these crafty buyers of today.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Business email address Subscribe Processing.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see more innovation in this arena in the coming years.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Business email address Subscribe Processing. Get MarTech!

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. This is not about lifting out subject-line or call-to-action alternatives and pasting them into your email template. Ask your vendors for their visions Pull your vendors into conversations about their plans for this technology. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI RFP Vendors Planning 110

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Understand your needs.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. Business email address Subscribe Processing. In your inbox.

Marketing Management 112

Marketing Management Marketing Budget Budget Programs Vendors 112

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 107

Work Management Marketing Management Vendors Lead Scoring 107

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Business email address Subscribe Processing. The post B2B buyers see persistent problems with tech vendors appeared first on MarTech. Get MarTech!

Vendors 119

Vendors B2B Fulfillment eCommerce 119

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. But without that data, any automation you hope to accomplish by using all the AI tools your software vendors are rolling out will be muted. Business email address Subscribe Processing. Get MarTech!

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Martech

AUGUST 25, 2023

Each year, we get the same email from them, a month out from renewal. It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). Business email address Subscribe Processing.

Marketing Management 87

Marketing Management Vendors Paid Search Agency Advertising Agencies 87

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Marketing automation is often associated with email marketing. How does marketing automation work?

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Work Management Marketing Management 115

Martech

APRIL 4, 2024

HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is one of the highest-profile vendors in the martech space. Business email address Subscribe Processing. Why we care. This story, of course, may go nowhere. But people will talk about it. Get MarTech! In your inbox.

Hubspot 85

Hubspot Paid Search Agency Advertising Agencies Acquisitions 85

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Get MarTech! In your inbox.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Martech

FEBRUARY 8, 2024

Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. Email nurture fatigue. Prospects are now wise to the lead magnet — future email bait and switch. And would rather give fake email addresses than offer up access to their inbox.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.

Email Marketing 121

Email Marketing Privacy Protection Advertising Agencies Deliverability 121

Walker Sands

OCTOBER 25, 2023

As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email. But at the end of the day, I do think I end up preferring email. How do you prefer being pitched?

PR 98

PR Media Case Studies Vendors 98

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Import and segment data.

Marketing Automation Services 115

Marketing Automation Services Marketing Management Vendors Marketing Automation 115

Martech

JANUARY 4, 2024

The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Business email address Subscribe Processing. Gauging the enhancements. Here’s an example of the work being done. In your inbox.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Demographics Customer Surveys 108

Martech

FEBRUARY 22, 2024

As for the aim to simplify stacks, manageability is a concern that even some leading vendors are acknowledging. Business email address Subscribe Processing. Marketing automation and generative AI tools increase the scale at which marketers can engage consumers. The report is based on a survey of 250 marketers in the U.S., Get MarTech!

Marketing Automation Services 98

Marketing Automation Services Paid Search Agency Marketing Management Tools 98

xiQ

MARCH 27, 2024

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. Gilroy transforms the sales process by providing a comprehensive business prompt library, facilitating content creation, and streamlining email drafting.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 129

Vendors Lead Ranking Advertising Agencies Touchpoints 129

Martech

FEBRUARY 1, 2024

Sendoso, backed by SoftBank, among others, was perhaps the highest-profile vendor in the space. Much like email — and every other software sector — the direct mail and gifting space is hanging its hat on applications of artificial intelligence to improve efficiency and results. Business email address Subscribe Processing.

Fulfillment 96

Fulfillment Ideal Customer Profiles Distribution Vendors 96