KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). B2B Marketers Turn to Social Media Marketing.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

Benchmark Email

JANUARY 2, 2024

On average, your subscribers receive and send over 121 emails per day. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). So, what can you do to win their attention and engage with them?

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 86

Social Media Media B2B Advertising Agencies 86

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

SendGrid

MAY 22, 2023

Email and social media are both thriving (not dying). Learn how to use them together to boost your social media engagement and drive results. The post 6 Ways to Boost Your Social Media Engagement with Email Marketing appeared first on SendGrid.

Social Media 99

Social Media Email Marketing Social Marketing Media 99

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Work Management Marketing Management Media 103

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SendGrid

JUNE 2, 2023

Learn the top ways you can repurpose social media content for your email marketing program to juice your content for all it's worth. The post How to Repurpose Social Media Content for Email appeared first on SendGrid.

Social Media 76

Social Media Media Content Email Marketing 76

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 107

Social Media Advertisements Advertising Tools 107

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email Marketing It’s the cornerstone of modern digital marketing, it’s been around forever and there are no signs of that changing anytime soon.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

SendGrid

JUNE 9, 2023

Discover how to use ChatGPT to generate email and social media marketing copy and 7 tips to get the best results. The post How to Use ChatGPT for Email and Social Media Marketing Copy appeared first on SendGrid.

Social Media 70

Social Media Email Marketing Social Marketing Media 70

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

SendGrid

MAY 29, 2023

Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

Social Media 79

Social Media Email Marketing Social Marketing Media 79

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Business email address Subscribe Processing.

Social Media 121

Social Media Contacts Media Brand Identity 121

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract?

Social Media 96

Social Media Template Media Terms and Conditions 96

Scoop.it

OCTOBER 6, 2022

Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds. Upload Your Contact List To Social Media Platforms.

Social Media 84

Social Media Media Marketing & Strategy Business 84

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Biznology

APRIL 9, 2021

But if you manage your company’s social media accounts, this is actually a risk that you should consider. If locking your child out of your device is just not realistic, consider approaching your supervisor and asking if the company will buy you a company-owned device for managing social media accounts.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me!

Social Media 59

Social Media Media Best Practices Marketing AI 59

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144