ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? A welcome email is more than just a generic “thank you for signing up” email.

Examples 145

Examples Newsletter Template Landing Pages 145

Litmus

APRIL 23, 2021

And it matters in email. And as your best customers— email returns $36 for every $1 invested —that’s great for your overall marketing strategy. And as your best customers— email returns $36 for every $1 invested —that’s great for your overall marketing strategy. Email client support and licensing. Coding them into emails.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Litmus

AUGUST 22, 2023

Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design , stop trapping your message in images, and start using live text with web safe fonts and web fonts.

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Non-Physical Work Environment Company culture includes things like how feedback is given, how goals are set, and how employees can monitor their own success. How do they want to experIence technology in their work life? Workplace services. Compensation. Recruitment.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email Marketing It’s the cornerstone of modern digital marketing, it’s been around forever and there are no signs of that changing anytime soon.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). An over-reliance on AI eliminates the human touch of human resources. What is Artificial Intelligence?

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

SmartBug Media

MAY 30, 2022

As you’re working to get capital for your e-commerce brand, some of the best ways to get that capital is through the use of your savings and financing support from friends and family. Mark has been working with a team of five people from the time he started his e-commerce brand.

Resources 98

Resources Ad Building Brand Identity Branding 98

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

JUNE 18, 2020

To assist with bringing some of the latest resources to the forefront, we’ve compiled a list of grants that are specifically designed to provide funding for minority freelance business owners. Simply email the organization at info@shadeliteraryarts.org. . Consider additional resources for award recognition for your business.

Resources 99

Resources Business Work Management Startups 99

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources 96

Resources Social Media Custom Publishing Digital Transformation 96

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Best Paid Marketo Training Resources. List and Data Maintenance.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. The five free marketing templates listed below will significantly improve how you work. No gates, no email address required. No gates, no email address required. Content Repurposing Template.

Template 62

Template Resources Planning Top of Funnel 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

FMG Suite

JANUARY 26, 2022

EMAIL CAMPAIGNS. Re-engage past prospects with a yearly recapture email campaign. Send out an email to clients and prospects announcing you have a new website. Work with a web designer to improve your homepage’s “ bounce rate.”. Assess how your brand engages with its audience and work to improve it. WEBSITE DESIGN.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. The key is to work with a vendor who has access to the most updated, accurate data. That may not be easily determined by their address alone.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

The Lead Agency

JULY 25, 2019

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool. How Often Are You Sending Emails?

Email Marketing 72

Email Marketing B2B Marketing Campaigns Paid Search Agency 72

Porch Group Media

MARCH 4, 2021

Email will continue to play a vital role in nurturing, acquiring and retaining customers. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies brands should be implementing today to engage with consumers and drive success. Interested in learning more? Click here to learn more.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Marketing & Strategy 52

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Since every use-case is different, it is possible to work within these constraints and find an option that works for you. If those choices do not impact your business use case, then these will work for you.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools.

Tools 65

Tools Eloqua Marketo Planning 65

Hubspot

FEBRUARY 6, 2020

Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. That includes actions like clicking on or responding to emails, downloading content offers, attending webinars, or interacting with a company’s social media profiles.

Rules 77

Rules Resources Allocation Work Management 77

The Marketing Blender

OCTOBER 7, 2019

See Our Work. 5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Our Services. Who We Are. Contact Us. Lead Magnet Request.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

DealSignal

OCTOBER 18, 2022

Table of Contents [Open] [Close] Defining data enrichment Benefits of data enrichment – why it’s important for B2B Automatically enrich your inbound leads How to avoid poor lead enrichment providers Work smarter with enriched data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about B2B data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. For instance, your small business may wish to increase email lead generation by 25% in a month. Look for automation features.

Work Management 287

Work Management Marketing Management Budget Programs Allocation 287

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 257

Marketing AI B2B Marketing Allocation Planning 257

Ledger Bennett

DECEMBER 1, 2019

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. Resource and understanding Limited resource available for talent, and lack of understanding at board level of the needs and cost of an agile marketing team So what’s the solution?

Planning 52

Planning Resources Work Management Resource Management 52

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Search for pages that have the word “links” or “resource” in the URL. And here’s a pro tip: Consider creating a resource section on your website. What’s the difference?

SME 141

SME FAQ Domain Link Building 141

BenchmarkONE

OCTOBER 16, 2019

In fact, it’s common for many of us to find a level of complacency in our work. Jeb Blount is one of the best-known names in the industry, and between his podcast and blog, he offers an endless supply of excellent resources on his website for free. When you find a formula that works, it’s hard to want to break out of that mold.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

DealSignal

NOVEMBER 30, 2017

In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data. After just three months, the average 10,000 record CRM or marketing automation system will include 757 obsolete contacts, 252 invalid emails, and 628 dead phone numbers.

Resources 71

Resources Marketing Automation Services Lead Ranking Planning 71

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 115

Work Management Marketing Management Resource Management Allocation 115

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. And without proving impact, they’re unlikely to get the resources they need to do the work. Business email address Subscribe Processing. No registration required. Get MarTech!

Customer Surveys 103

Customer Surveys Work Management Budget Programs Promotion 103

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. The key is to work with a vendor who has access to the most updated, accurate data. Complete the data you get from varying lead sources. Data cleansing.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Outreach

JULY 9, 2018

In the real — and sometimes less-than-ideal world — it’s more common for sales department leaders to operate under constraints: headcount varies and resources are finite. People — your reps, account executives, and the entirety of your sales and marketing team — are your most valuable resource when it comes to maximizing revenue.

Resources 56

Resources Efficiency Organic Leads Contact Marketing 56