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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Most companies deploy to the list for you, you never receive an actual list of emails. Potential providers: ReadyContacts or ReachForce. Buying a B2B List.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

article thumbnail

A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

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5 Marketing Automation Email Tips

Anything Goes Marketing

In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Tips To Engage and Reengage Email Subscribers Good for you! Here are a few ideas: Send out the same email with a different subject line. Send out the same email with a different a “From” address and subject line.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Email campaigns, blogs, webinars, and ebooks all have a direct effect on pipeline generation.

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