Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Deliverability Rules CAN-SPAM Phishing 93

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Current regulations for email marketing. How to comply: Get permissions.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers? How to keep email consent compliant with GDPR.

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Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future.

Privacy 91

Privacy Email Marketing CAN-SPAM Work Management 91

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

JUNE 1, 2021

Use email marketing to maximize sales. There is a big reason why email marketing still is one of the highest performing strategies in 2021. One study found that for every $1 you spend on email marketing, you earn $44. Create context: Time is the most critical element when it comes to email marketing success.

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Tips Privacy Advertising Agencies Marketing & Strategy 362

SendX

MAY 24, 2021

Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so many organizations, it is now considered to be a significant vulnerability for businesses that fail to protect their email channels. What are Email Spoofing and Phishing? How Does SPF Work?

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so many organizations, it is now considered to be a significant vulnerability for businesses that fail to protect their email channels. What are Email Spoofing and Phishing? How Does SPF Work?

Phishing 195

Phishing Domain Deliverability Validation 195

Marketing Insider Group

APRIL 12, 2021

Partner emails. Often, leads from paid channels aren’t quality leads; expect to get lots of spam, especially from paid search. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers. The strategy behind paid ads is to drive users to your owned media.

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Paid Content ROI Paid Search Agency Media 362

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. I was wrong. This is where I get heated.

Marketing & Strategy 112

Marketing & Strategy Opt-out CAN-SPAM Work Management 112

Marketing Graham

OCTOBER 20, 2020

There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). The result?

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

Vision6

JUNE 1, 2021

This is impacting how businesses engage potential customers, including practices like email marketing. But what does it all mean, and more importantly, how will it affect email marketers? What Does This All Mean For Email Marketing? These big changes to how companies and businesses handle data is going to affect email marketing.

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Create an Opt-In Process. The opt-in process for GDPR is very similar to the requirements under CASL.

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Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Smashmouth Marketing

OCTOBER 1, 2021

Use their name, call back to a previous discussion you had with them, and include a call to action asking for a call or an email to check in on them and see where they are at in the buying process. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

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Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

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Blast Campaigns Opt-out CAN-SPAM Click Rate 196

ANNUITAS

DECEMBER 4, 2013

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission'

B2B Marketing 100

B2B Marketing Opt-in CAN-SPAM Privacy 100

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 113

Deliverability Work Management Marketing Management Marketing AI 113

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. Back in my retail email days, my mistakes would go out to millions of subscribers.

Email Marketing 118

Email Marketing Planning Work Management Paid Search Agency 118

SendX

MAY 6, 2021

In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Hubspot

MAY 15, 2019

In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. And, similar to a suspension, mailbox providers will filter their messages to the spam folder or block them altogether. How to Avoid an Email Blacklist.

CAN-SPAM 100

CAN-SPAM Deliverability Domain Trigger Marketing 100

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. The first is that email marketing is the default form of permission marketing. Why email marketing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Only B2B

FEBRUARY 11, 2021

Increased Productivity Reduced Spam Improved Customer Perception Better Customer Relationships Improved Data Quality. Also, you take a look to her email address, titles and house address. It enables you to reach the ‘customers’ and establish a best business and customer relationship. And obliviously you breached the GDPR policy.

Privacy 118

Privacy Opt-in CAN-SPAM Opinions 118

Biznology

MAY 22, 2017

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. Sign up for our emails here. Linnette J. Like this post?

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. There’s a form field for the reader’s email address. Let’s get started!

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Newsletter Examples Template Display 83

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Are We Ready to Improve/Add Email? Do we have universally understood goals for email?

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Enterprise Management Email Marketing Practices Work Management 52