Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

SendGrid

JANUARY 14, 2022

Getting recipients to open your emails is the first step toward engagement. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […]. The post How to Measure and Improve Email CTR appeared first on SendGrid.

CTR 86

CTR Purchase Newsletter Email Marketing 86

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Email Campaigns 92

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 92

Valasys

JANUARY 21, 2019

Well, if you don’t, then you haven’t experienced the power of measuring your conversion rates. It is important to measure and optimize your conversion rate as it allows for lower customer acquisition costs while generating more value from existing subscribers, visitors, and users. Conversion Rate Measurement. M easurable.

Conversion Rate 61

Conversion Rate Conversion Landing Pages Click Rate 61

SendX

MARCH 13, 2024

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Advertising Benchmark 293

Advertising Benchmark Email Marketing Marketing Campaigns 293

Litmus

APRIL 23, 2019

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful. But what exactly should you measure?

Email Marketing 78

Email Marketing Peer-to-peer Planning ROI 78

The Point

JANUARY 13, 2015

no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SendGrid

SEPTEMBER 30, 2019

Learn about more advanced email strategies you can apply to your program to keep your email list healthy and engaged. The post Your Complete Measurement Training Program for Strengthening Your Email Engagement appeared first on SendGrid.

Training 59

Training Marketing & Strategy Practices Best Practices 59

Outreach

MARCH 15, 2018

Our learnings from analyzing 100,000 emails with Outreach Amplify Intent Classification. I’m not saying the way you’ve been measuring success and tracking KPIs is wrong, but there is a better way that you need to know about ASAP. Objections - Your prospect replied to your email only to let you know that they don’t have budget.

Budget Programs 83

Budget Programs CAN-SPAM Intent Outreach 83

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable. Look for automation features.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Litmus

NOVEMBER 7, 2018

Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. Download the free report ?.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” UA measured bounce rate; GA4 measures engagement rate. Many SEOs use Search Console to measure organic search traffic.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Webbiquity

JUNE 20, 2023

Furthermore, you can use testimonials to highlight the measurable outcomes and tangible results your customers have achieved with your solution. Whether it’s increased revenue, improved productivity, or any other measurable business result, talking about concrete benefits creates a compelling case for potential buyers. #3

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Emails Sent.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. You must choose the right metrics to measure the true impact of higher frequency. The company is averse to risk.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Business email address Subscribe Processing.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. Business email address Subscribe Processing. In your inbox.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Engagement data (email open rates, social media engagement, etc.) Loyalty program data (redemptions, participation rates, etc.)

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it? Business email address Subscribe Processing.

Conference 93

Conference Digital Transformation Sample Touchpoints 93

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

APRIL 24, 2024

AI-Insights + Personalization + Experimentation = Continually improving customer experiences Dig deeper: The ROI of personalized experiences: Content measurements Step 5: Measuring outcomes Running well-formed experiments grounded in business objectives keeps marketers focused on outcomes over outputs.

Marketing AI 58

Marketing AI Churn Rate Transparency Budget Programs 58

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned. In your inbox.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Martech

OCTOBER 11, 2023

Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. This includes email newsletters and other promotional emails, video streaming services and social media. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Vision6

APRIL 17, 2024

Assign Specific and Measurable KPIs For your omnichannel strategy to be successful, you’ll need to set some goals to strive towards. To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Measurable: What data will you collect to measure your success?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164