SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process. Emailing existing customers is permissible if the conditions of the UWG are met.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? So I stopped by the booth to find out more about their services. Sign up for our emails here.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Content upgrades can take many forms.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast. It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. As a marketer, can you remember the last time you emailed someone’s contact information? Conduct regular audits of mailing lists to weed out non-compliant data.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. What Benefits Can You Get from Email Marketing as a Financial Advisor?

Work Management 203

Work Management Marketing Management Email Marketing Service 203

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 76

Burn Rate Opt-out Opt-in Ad Frequency 76

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. I was wrong. This is where I get heated.

Marketing & Strategy 108

Marketing & Strategy Opt-out CAN-SPAM Work Management 108

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. This is an automatic reply sent to anyone who sends email to a specific address. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. In fact, Apple’s combined email apps make up 49.7%

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Zoominfo

JANUARY 12, 2023

You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. The PECR covers all forms of electronic messaging in the UK, including email, text messages, and telephone marketing. You cannot call any number registered on the UK’s central opt-out registry.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. The click-through rate (CTR) is the percentage of people who opened your email and clicked on at least one link.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. Email Fatigue. Deliverability is also a significant concern with email.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

Analytics 123

Analytics Privacy Privacy Policies Privacy Protection 123

Marketing Insider Group

JUNE 1, 2020

It’s more than just adding a form to a page and expecting someone to fill it out. Imagine asking a complete stranger for their email address. First, you’d need to consider if you even want this stranger’s email address. Secondly, what will you give them in exchange for their real email? Avoid Getting a Fake Email Address.

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

B2BMarketing.net

NOVEMBER 28, 2023

In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. There are two main types of permission marketing: Explicit permissions : This form of permission marketing requires the customer to opt in by inputting their contact details such as email address or phone number.

Tips 52

Tips Opt-out Opt-in Domain 52

Martech

JULY 28, 2023

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Still, the explosion in U.S.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Porch Group Media

JANUARY 16, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies?

Privacy Policies 52

Privacy Policies Privacy First-Mover Advantage Opt-out 52

Martech

MARCH 25, 2022

I saw everything I hate about email. You’re the biggest booster of email around. You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Of course, you do).

Intent Signal 125

Intent Signal Opt-out Opt-in CAN-SPAM 125

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. 3 Online-to-Offline Campaigns Made Possible with Marketo.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

ClickDimensions

FEBRUARY 1, 2023

The Potential of Text Message Marketing for Nonprofit Orgs Similar to emails, text messages have the ability to become customized using dynamic fields and data collected by Marketing sources. Click here to find out which 4 things you should keep in mind when getting started with SMS marketing.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What does this tell us about the future of email? Check out the webinar recording and read the Q&A below. How exactly are we able to identify which users are opting in to MPP?

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers? How to keep email consent compliant with GDPR.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. To learn why, check out this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92