Holiday Mailing Lessons for 2019

Modern Marketing

The 2019 mailing year is already well underway. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019. Email Marketing Oracle Marketing Cloud

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Direct Mail vs. Email

Direct Response Coach

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer.

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Loyalty Programs and Holiday Mailing

Modern Marketing

But this should never act as justification for the “ends justifying the means” of a bad mailing practice. And when it comes to protecting your transactional mail, it is better to be safe than sorry. All inbound mail will be treated with the same scrutiny.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet.

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10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. Email […]. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group.

Mail 259

Direct Mail Tips That Deliver


As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? And email was cheap and fast. But, then, something very interesting began to happen… Direct mail suddenly looked attractive again.

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Account-Based Marketing and Direct Mail

Direct Response Coach

The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead NurturingAre you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days.

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My new Kindle ebook on mailing list research

Direct Response Coach

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else.

Mail 186

Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. Learn how to achieve email deliverability that really delivers.

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Direct Mail: Dead or Alive?


The post Direct Mail: Dead or Alive? Email Marketing appeared first on Salesfusion.

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You’ve Got Mail!


You likely spend a lot of time and effort building your email list, writing emails, and sending them on a refined schedule as part of a well-orchestrated campaign. What’s often forgotten is what happens when your email is in sender purgatory, between when it’s fired off and when it reaches your recipient. Emails go through […]. The post You’ve Got Mail! Email Marketing

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B2B Reads: B2B Reads: Negotiations, Direct Mail, and Breakup Emails

Heinz Marketing

A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]. Great infographic on why combining direct mail and digital can help you cut through all the digital marketing clutter. Breakup with the Breakup Email in Sales.

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The Techniques Behind Mail Client Unsubscribe Links


Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. Email Apps.

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The 5 Types Of Direct Mail Campaigns In B2B Marketing


B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. Why is B2B Direct Mail so Effective? Sales teams love direct mail.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity.

Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.

Email 151

How to Audit your Email Campaigns for Better Results


Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.

Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

The post Direct Mail Testing. Direct Mail Direct Marketing Email Marketing General Lead GenerationMany marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. Remove all the guesswork.

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

” It is no longer enough to just get prospects to click on an ad or email, they need to be given the option to engage immediately, then once they are customers they must be treated respectfully as an individual. Makers of Modern Marketing: Bence Gazdag.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key. Pop Quiz!

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Direct mail – an award-winning B2B channel

Really B2B

We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail.

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The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

Key Things You Need to Know About Email Marketing Software


Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

5 Best Tools to Test & Improve Your Email Deliverability


If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

Now it’s time to leverage email, social media and content marketing. Why not use another channel that has proven to be very effective at post-event marketing: direct mail? Direct Mail Is Dead! I have a pretty good idea what you are thinking: “Direct mail?

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Using Direct Mail to Win More Deals - An ABM Case Study


One of those ideas, a direct mail campaign to decision makers at open opportunities, paid off big. Additionally, our idea with planting the trees was to tap into emotion -- do good with very little effort -- and also make it something they might share out to their teams in an email or Slack.

Yahoo! Mail, AOL, and Verizon Now Support One-Click Unsubscribe


Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in AOL Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella. “It’s It’s our job to help consumers get the emails they want—and help them get rid of the messages they don’t want to receive any more,” says Marcel Becker, Director of Product Management at Verizon Media. .

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Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.

Email 249

How To Plan, Execute & Measure a Direct Mail Campaign


We decided on a direct mail campaign. Marketers are flooded with daily emails and it’s hard to rise above the noise. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign.

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How To Build A Mailing List For Marketing

Only B2B

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B. blogs

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The 24 Best Email Marketing Tools


While email is the most mature (that sounds better than “old,” right?) According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Works with virtually any email platform.

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

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Snail Mail Isn't Dead - Here's How We Know


Your personal convictions may tell you that snail mail is obsolete in today's modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever. Email Marketing Identity Resolution

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B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

The Forward Observer

B2B marketers who link email marketing with their buyer''s journey for lead nurturing will have more success than sending "batch and blast" emails. When used properly, email marketing is one of the most powerful weapons in a B2B marketer’s war chest.