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Tomorrow People
FEBRUARY 21, 2022
One way to announce a major feature might be through a long-form blog post (whereas if the change is minor, you may consider emails instead). This was only available for users with paid plans, yet they gave free users a chance to try the feature so they would feel loss aversion when they were reminded via email that their trials were ending.
Tomorrow People
MARCH 30, 2021
Jane Fleming, LinkedIn. You can do this in a range of ways, from simple thank-you emails recognising their commitment, to a loyalty program that rewards returning customers. They assume that all have roughly equivalent value to add. The real differentiator is the emotional benefit they personally feel from making a particular choice.”.
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Tomorrow People
JANUARY 8, 2021
You might discover that promotional emails go straight to spam, but there is a strong appetite for podcasts and webinars. A specific persona group might reveal that LinkedIn is more trusted than Twitter, or that there are regular networking events where peers share best practices and new trends.
Tomorrow People
FEBRUARY 5, 2013
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.
Tomorrow People
FEBRUARY 5, 2013
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.
Tomorrow People
AUGUST 14, 2012
The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. How does your website compare? Are you doing enough to generate leads ?
Tomorrow People
AUGUST 21, 2012
Innovative techniques you can use to grow your email marketin g list. How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. Nine techniques you can use to get more visitors to your blog. Five secrets pros use to improve conversions on landing pages. How to calculate the ROI of your social media programme.
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