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Crimson Marketing

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share. Two new members join LinkedIn every second.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

Email: Email with social sharing buttons increase click-through rates by 158%. 43% of marketers have found a customer via LinkedIn in 2013. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

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359 Million Reasons to Join Google+

Crimson Marketing

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Google+ is absolutely one of the best social media networks available to you.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. .

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email.