Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. COULD LINKEDIN GROUPS MAKE A COMEBACK? I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities.

Linkedin 141

Linkedin Business Communities Social Media 141

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. Would you like to quickly explore, via email, if a larger conversation makes sense? And your efforts on LinkedIn are nothing more than a cost center.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

SEPTEMBER 14, 2016

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. Sign up for our emails here. Thanks to all our sponsors!

Linkedin 80

Linkedin Brand Identity Branding Webinar Metrics 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. While answering questions, bots can also be programmed to ask for name and email address. Use the LinkedIn Insights tag.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JULY 2, 2018

Beef up your LinkedIn skills. LinkedIn is a treasure trove. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Sign up for our emails here. Your lookalikes can be modeled at the contact level and the company level.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

OCTOBER 31, 2017

There are two features I really like that have been recently rolled out on Contactually: the new archive contact feature acts like a persistent “do no contact” list and protects me from emailing people who hate me into the future. Archive Protects Me From Emailing Haters. Such good stuff. Thanks, Contactually.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. My problem with LinkedIn is I can’t find content in the platform.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

APRIL 11, 2019

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook. Buy your name as a domain, and use it for your professional email address.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

AUGUST 30, 2017

Here’s how: Tip #1: Repurpose an email response. Do you write long, detailed emails? Why not make your LinkedIn or Quora comments do double-duty? Just like with repurposing an email response, you’d just need to write a couple of introductory paragraphs and paste in your response. Sign up for our emails here.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. Sign up for our emails here.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

MAY 18, 2017

You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. What’s missing from LinkedIn programs.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

MAY 14, 2018

It means being cited in the social media and email feeds of colleagues. There are many different ways to do this more effectively than simply sending a cold email to a LinkedIn connection you’ve never actually met. Sign up for our emails here. Most critically, you have to seek outside endorsement of your work.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

FEBRUARY 20, 2018

Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos. Sign up for our emails here. It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am). Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

SEPTEMBER 26, 2019

Utilize email. For outbound inquiry qualification, email is today’s preferred medium. Design your emails to link to a web-based qualification form. Your emails and web forms should also offer several other response media options, including email, phone and social media. Include LinkedIn as part of the mix.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JUNE 14, 2017

Whatever the channel, whether it’s viewed as the next hot thing (as my kids tell me InstaViewSnapGram is really growing) or something considered by some to be passé (email, anyone?), LinkedIn requires strong writing. Sign up for our emails here. Like this post?

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143

Biznology

DECEMBER 15, 2021

Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Sign up for our emails here. Scrape, scrape, and rescrape until you get it right, is what I always say. Like this post?

Validation 163

Validation Twitter Tools Facebook 163

Biznology

APRIL 13, 2021

But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the safety of audio-only platforms. So be on the lookout for phishing attempts, scam emails, etc.

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

FEBRUARY 17, 2017

LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Sign up for our emails here. Tip: You can also Google yourself to locate your forgotten profiles.

Social Media 144

Social Media Business Media Profiling 144

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Sign up for our emails here.

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. You may also set it up for email alerts to get all the latest industry news sent directly to your inbox.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

FEBRUARY 23, 2018

Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Sign up for our emails here. Whichever structure companies choose, alignment among sales, product, marketing, and success is vital. Where can readers learn more about this? Like this post?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205