[Email, Linkedin] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Engaging and building relationships on social media prior to directly reaching out (via email or phone) will increase the likeliness of getting your prospects to the next phase.
    [Email, Linkedin] 5 Ways To Make Your Social Media Shine at Your Next Event
    Ensure it’s in all your communications and visual content including your event website, promotional emails, print materials, etc. Marketo & LinkedIn Livestream at the show. Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat.
    [Email, Linkedin] How To Get Started With Quora Ads
    When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. This means that you will have to send an email asking for access. Once you send the email, you should receive a reply with detailed instructions how to proceed. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Email, Linkedin] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Social media, email and phone are typically used by marketing teams of every size. Social media can be a superb way to grow your email list. Put a call-to-action on your LinkedIn or Facebook pages and offer clear benefits for receiving your emails. You can also put a carrot out there to your Twitter followers to come to a landing page and sign up for email updates or access valuable content. Email. Email Outreach.
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Email, Linkedin] Why most B2B social media programs fail to generate real leads
    You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. What’s missing from LinkedIn programs. Most B2B LinkedIn programs don’t generate leads because they’re too passive and lack key components that lead to real results. Sign up for our emails here.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Email, Linkedin] Chalk Talks: Generate More Leads with Video
    Are they connecting with people on LinkedIn to prospect and see if they’re interested in? First is your email nurtures. You’re now nurturing them with emails. Think about using video content within those email nurtures to drive higher click through rates and higher engagement and ultimately create better educated customers.
    [Email, Linkedin] Adapting and Reinventing: Oracle MCE2017 Recap
    One of my favorite breakout sessions was done by Dave Ewart, Head of Digital Marketing at Oracle, and Vivek Venugopal, Enterprise Account Executive at LinkedIn. Manager of Email Marketing at Modcloth, enlightened us on how to set up an infrastructure that harnesses the changing moods of customers in a volatile industry like fashion. He showed how Modcloth lets hand raisers identify themselves through opt-ins on the website, “love” lists and email/push notifications.
    [Email, Linkedin] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    All it takes is a CEO running across a great blog being tossed around on LinkedIn to get managers moving and demanding the creation of a strategic, valuable content strategy. It gets referenced in emails from friends, articles that pop up on Twitter, and even TED talks. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
  • VIDYARD  |  TUESDAY, MAY 16, 2017
    [Email, Linkedin] Chalk Talks: Personalizing Video for Your Sales Outreach
    In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies. Check it out: As a Sales Development Manager leading a team of outbound reps, I know it’s harder than ever to get ahold of our prospects over email, and that’s because they’re receiving a hundred emails from a hundred different sales reps every single day. Salespeople need every advantage they can get.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Email, Linkedin] The 28 Best Miscellaneous Online Tools for Marketers
    Easily register or transfer domain names, add email and website services with one click, and investiage new naming options like.club and.link. An open source link generator that lets you create Facebook share links, Twitter “tweet this” links, Google + share links, LinkedIn share links, Pinterest “pin this” links and email “mailto” links that will work anywhere online or inside emails. 24: The 24 Best Email Marketing Tools. #25:
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Email, Linkedin] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. Consider that the average office worker receives 121 emails a day. With that staggering number in mind, it's not surprising that people are unsubscribing from emails at higher rates.
    [Email, Linkedin] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    And they use two somewhat wonkish (at least to a non-marketer) marketing tools: email marketing and SEO. Email marketing service. If your blog is for introducing gobs of new people to you, email marketing is how you turn many of those people into loyal followers — even raving fans. Email marketing. Email marketing is very different from sending personal emails. First of all, you will need to subscribe to an email service provider.
    [Email, Linkedin] 3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua
    LinkedIn currently accounts for 467 million users , of which 40% log in daily to connect with peers, share content, look for jobs and more. For today’s B2B marketer, LinkedIn provides an excellent opportunity to connect with modern buyers and execute effective account-based marketing strategies. LinkedIn Lead Gen Forms ( read more ) enable marketers to convert unknown audiences to known audiences at scale, and funnel high-quality profile data directly into Oracle Eloqua.
  • ENGAGIO  |  MONDAY, MAY 15, 2017
    [Email, Linkedin] Regardless of Your Strategy, Why Marketing Orchestration is the Way to Go
    Marketers feel their job is done and they are onto the next initiative — until they see MQAs were not followed up on, or an account received a poorly written email from an SDR, or they can’t articulate if a field dinner was worth doing to their CEO. If they sent an email, was it a good email? They may not act promptly, or they may send too many emails out that aren’t relevant and targeted (think batch and blast).
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Email, Linkedin] Social Media and Brand Awareness
    During the workday, I’m so busy with tasks and emails that I rarely stop what I’m doing to assess the situation and see if I could be doing anything better or more efficiently. However, LinkedIn Groups can be extremely effective for B2B social media marketing, as well as a YouTube channel. There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Email, Linkedin] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    They run Terminus campaigns to provide “air cover” alongside email, direct mail, outreach from BDRs, LinkedIn Sponsored Updates, and content syndication. These accounts will also receive marketing emails, communication from a Localytics Business Development Rep, along with LinkedIn Sponsored Updates and content syndication. With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Email, Linkedin] 5-Step Guide For Driving Revenue Through Field Event Marketing
    Don’t get us wrong – we believe fervently in the power of targeted ads, email campaigns, direct mail, and outbound calling. All of our Tier A, B, and C accounts were targeted with paid ads on Facebook, Twitter, and LinkedIn. Outbound Calling and Email Campaigns. In addition to paid advertising, we also worked with our SDRs to set up an outbound calling and email campaign. Sometimes, you really need a face-to-face interaction to close an account.
    [Email, Linkedin] The 12 Best Special-Purpose Business Software Tools
    It’s the Microsoft Office suite online—Word, Excel, PowerPoint, and email plus OneNote, online file storage, and a few extra interesting apps. Send invoices by email, track payments, and apply applicable taxes. Business cards can be connected directly with LinkedIn profiles. 24: The 24 Best Email Marketing Tools. #25: Most of the posts so far in this series on the best online business tools have addressed marketing functions.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Email, Linkedin] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Banner ads and email blast campaigns , for example, don’t really cut it anymore. Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Handley hardly needs an introduction: she’s a bestselling author, keynote speaker, LinkedIn influencer, and chief content officer at MarketingProfs.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Email, Linkedin] What Demand Marketing Really Means
    Afterward, you collect leads from the demand you’ve established through lead generation tactics such as content marketing, SEO, email marketing, and social media. You need to promote your content through various platforms such as Facebook, LinkedIn, Twitter, and other channels that are relevant to your target audience. You can also integrate your new content with your email marketing strategy to build and nurture relationships with the audiences you have captured.
    [Email, Linkedin] Automating Your Healthcare’s Referral Marketing
    Fortunately, you can automate the follow-up process when networking with professionals on LinkedIn, staying in touch through emails or even keeping them up to date on industrial developments. One network that has gained quite a bit of traction within healthcare is LinkedIn. When using LinkedIn, you can either post on your own Timeline (like posting on your profile on Facebook) to be seen by the people you have connected with, or you can post in a group.
  • SNAPAPP  |  WEDNESDAY, MAY 10, 2017
    [Email, Linkedin] Unsung Marketing Hero of the Day: The Data Analyst
    Image Source: Fennel Aurora/Linkedin. . Any inaccurate data means one less email being delivered and one less MQL potentially generated. My personal biggest data pet peeves: gmail emails, email addresses spelled incorrectly, and NAMES IN ALL CAPS. . If you think about the typical sales cycle, who usually gets credit when the deal is won?
  • BIZIBLE  |  TUESDAY, MAY 9, 2017
    [Email, Linkedin] The Dangers of a Marketing Team Disconnected from Revenue
    Practitioners, like the Paid Media Manager or the Email Marketing Manager, report on engagement metrics, while the CMO is expected to present the CEO with business metrics like pipeline and revenue. For example, say your team ran a paid media campaign on LinkedIn that received 1,000 impressions and stayed under budget. Email open rates could be high, blog posts may have tons of views/shares, and a bunch of prospects may have signed up and attended your event.
    [Email, Linkedin] The Eight Best Online Tools for Sales Professionals
    The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. 24: The 24 Best Email Marketing Tools. #25:
  • IKO-SYSTEMS  |  TUESDAY, MAY 9, 2017
    [Email, Linkedin] When life gives you lemons, make lemonade!
    When hunting for (net) new business, there are many…many lemons… and we help transform these lemons to lemonade (or at least make them a bit juicier): You can’t get your hand on that email / telephone number. We use an automated prospecting email tool to reach out via email. This is less intrusive and energy consuming than calling, and we can track prospect’s interactions with our emails. How do you get their emails?” Add them to LinkedIn.
    [Email, Linkedin] 7 of the Best Email Marketing Campaigns of 2016
    Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Email has the highest conversion rate (66%) when compared to social, direct mail and more. Email’s long-standing success, however, means that everyone is using it and inboxes are packed.
  • ENGAGIO  |  THURSDAY, MAY 4, 2017
    [Email, Linkedin] Is Social Intel is the Best ABM Intel? The Funnelholic Thinks So
    One company, Network Hardware Resale, lifted email conversion rates simply by mentioning the local weather in the opening sentence! Congratulations on your recent product launch’ or just something in their LinkedIn profile. Use LinkedIn InMail as a touch in prospecting –it often out-performs email. During the most recently reported quarter, LinkedIn had 450 million members, up from 414 million members in the preceding quarter.
    [Email, Linkedin] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    According to findings from Demandwave, B2B marketers reported that organic search (70 percent) drives the second most leads for their company (trailing email at 73 percent). ” The answers to this question can lead to LinkedIn exploration for industry groups, organizations, and important publishing websites; in turn generating link building and social media opportunities. As marketing technology and information access continues to evolve, B2B buying behavior changes as well.
  • ACT-ON  |  THURSDAY, MAY 4, 2017
    [Email, Linkedin] Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)
    Matt : Earlier today someone on LinkedIn sent me a little direct message and said, ‘Hey, I’ve got this service. the answer I hear is it’s not direct mail, it’s not email, and it’s not Twitter ‒ it’s dinners. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz about building a profit-center marketing department. As Matt says, you can’t buy a beer with an MQL, but you can with a closed deal.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Email, Linkedin] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Email Marketing. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Check out mine on LinkedIn: 1) HubSpot Inbound Marketing Certification. Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks and emailed lessons and other course materials. Email Marketing. 10) HubSpot Email Marketing Certification. 11) Email Marketing.
    [Email, Linkedin] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    And just to make things more difficult for salespeople, because of a growing array of technologies to avoid marketing messages (caller ID, email spam filters, digital ad blockers, satellite radio, DVRs etc.), Start with your LinkedIn profile and then your Twitter profile (if you’re on Twitter). Bonus tip: get a professional head shot – LinkedIn’s own research shows it’s the most important element of your profile. Join LinkedIn groups and relevant forums like Quora.
  • ACT-ON  |  TUESDAY, MAY 2, 2017
    [Email, Linkedin] SEO Experts You Should Be Following in 2017
    I recommend that you initially just check out their blogs and not yet sign up for anything, including their email newsletters. His blog posts often offer tips and insights on the latest in paid advertising on Facebook, LinkedIn, and the other social channels. Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros.
    [Email, Linkedin] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. 24: The 24 Best Email Marketing Tools. #25:
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Email, Linkedin] 58 Best Marketing Tools to Build Your Strategy in 2017
    Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. Linkedin. If you're in the mood for demand generation, you probably have you eyes on the prize: converting anonymous website visitors into contacts with email addresses that you can successfully nurture. LinkedIn. Linkedin. LinkedIn.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Email, Linkedin] Why I told a client to quit blogging: finding your “One Thing”
    Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Sign up for our emails here. Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Email, Linkedin] 5 Ways to Use Earned Media to Increase SEO
    For example, if they publish on Twitter, they may also share content on LinkedIn. If so, include these statistics in your email to better demonstrate the benefits of your pitch. Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow. They need sales forces comprising their most talented assets: influencers.
    [Email, Linkedin] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and InsideSales.com , we had a comprehensive ABM tech stack. I’m able to use 6sense data to better serve the right content for the right stage, and Terminus automates it and lets me get in front of the people that may not open their emails or take a call.
    [Email, Linkedin] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.
    [Email, Linkedin] The 10 Best Customer Service and Customer Engagement Platforms
    They also expect service and even vendor engagement options far beyond phone calls and email. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Simple help desk software with ticket management for teams, a knowledgebase, support widgets, live chat (through Olark), email integration, and reporting.
    [Email, Linkedin] Observations from the 2017 Marketo Summit
    For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). Email may be losing its B2B dominance. Yes, business buyers are tiring of automated campaigns and endless streams of emails, especially now that the power to launch automated campaigns is being placed in the hands of salespeople. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers.
    [Email, Linkedin] How to keep yourself safe from social engineering attacks
    LinkedIn states where you work. your personal email. You might be familiar with phishing attacks — those are the emails you receive daily in your spam folder, from businesses that look real, asking you to verify private information. A good rule of thumb to combat these attacks is to NEVER click a link in an email, even from your mother. To protect your email, have several accounts and use each one for a purpose. Have an extra email address for spam.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Email, Linkedin] 5 Signs the Gap Between Sales and Marketing is Closing
    Think about email marketing. What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. According to the LinkedIn Technology Marketing Community, lead generation is considered the top priority of content marketing (60%). Do a quick LinkedIn search for business development and you will come across hundreds of individuals working at startups and small, internet based companies.
    [Email, Linkedin] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Data that is crowdsourced or scraped from the web or email quickly becomes outdated, when it is not refreshed. For marketing teams, email deliverability is damaged.
    [Email, Linkedin] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Attendees learned a framework for being #CustomerObsessed and #KnowingThyBuyer—and Jill also shared the five pillars of social selling: From resume to reputation— Do you market yourself on LinkedIn as a ‘quota crusher’ and ‘expert negotiator’? Make sure every LinkedIn invite is personalized and relevant. Leverage LinkedIn Sales Navigator to be multi-threaded and find common ground with your pipeline. Performance statistics: “What’s a good email open rate?
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Email, Linkedin] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. If you aren't comfortable writing articles, you can earn points through outreach emails, discovering linking opportunities or responding to relevant questions on Quora. Each participant was awarded 1 point for an outreach email sent to a site that was linking to similar content.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Email, Linkedin] 30 fascinating facts about organic vs paid social media
    30% of marketers cite LinkedIn as their preferred social network. Sign up for our emails here. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values.
    [Email, Linkedin] SharpSpring Onboarding Part 4: Tracking Your Performance
    Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Emails: Newsletters, blog updates, promotions. How Well Are My Emails Performing? Email analytics break down the statistics of email performance by showing you who is opening your emails, who is clicking on links, who is unsubscribing and why, and so on. Emails.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Email, Linkedin] 24 Growth Hacks to Try Today
    There are some outlets where this type of discussion is encouraged, like Quora and Linkedin, so keep an eye out for those in the results. 17) Experiment with email. No two email sends are created equal. That’s why even the same email needs to be tested with different versions, especially with a particularly big send. Let’s say that you want to send the email out on Wednesday or Thursday.
    [Email, Linkedin] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    The outcome: everyone is striving to send more and more emails in hopes of engagement. Technology is a blessing because we can do more advanced things, faster, which includes sending faux personalized emails in bulk. The advent of “robo-spam” email tools has made it easy to send a high volume of low-quality emails, and thus fastly making it ok. Here’s what happens : A study is conducted and the results show the number of emails it takes to get a response.
    [Email, Linkedin] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Email, Linkedin] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Continue reading to download my project management templates and emails I used to book speakers -- all available for free. I’ll also give you the project management and email templates I created that kept me organized throughout the whole process. [Go All assets that were created (landing pages, emails sent, social posts, videos, etc.) My goal was to get on a video call with the potential speakers I emailed. Speakers: Email, Blog & Social.
    [Email, Linkedin] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. It moves unimportant emails from the inbox into a new folder and summarizes them in a digest, where you can quickly bulk-process them. It works with any email provider, client or device. By Mark Schaefer.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Email, Linkedin] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Plus, each one is already optimized in the right dimensions for things like banners, headers, and cover photos for specific sites like Facebook, Twitter or LinkedIn. It might also be worthwhile to check out the daily Design School blog , which takes a more in-depth look into specific subjects, like designing for social media, creating better email headers, design principles, and even design psychology.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Email, Linkedin] Social media employee advocacy is the heartbeat of your company
    According to LinkedIn , when employees share content, it’s perceived as three times more authentic than company messages and typically see a click-through rate (CTR) that is two times higher than company shares of the same content. Action step: Get LinkedIn’s Official Guide to Employee Advocacy and run the numbers for your company. Sign up for our emails here. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?
    [Email, Linkedin] The Real Cost of List-Building: Buy or Build Your Own?
    Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. How many of us have a second (or third or fourth) “throw-away” email account just for gated content like yours?
    [Email, Linkedin] Are 1-to-1 gifts the new cold call for Account Based Sales?
    Even with the best targeted outreach, the odds of engaging a decision maker are slim: Sales reps today have to make 8 cold call attempts to reach a prospect, and compete with an average of 124 other business emails per day in that we each send and receive per day. Physical gifts and mailers have a response rate almost 40 times higher than email — and that’s with a one-size-fits-all approach. Create messaging: Write follow up emails and talk tracks to create your full gifting “play”.
    [Email, Linkedin] 3 Steps to Increasing Email Deliverability Performance
    Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.
    [Email, Linkedin] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails. That’s all well and good, but it’s not easy to shift from one-to-all to one-to-one emails. The burden of sending the emails shifts from marketing to business development.
    [Email, Linkedin] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Email, Linkedin] The results: What happened during the Subject Line Slam Dunk?
    Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign. Ideas ranged from the very basic “ Email better for less” or “ Pro email marketing at your fingertips,” to the very sporty “ No email airballs” and “ Want to be a winner? Go Pro and send emails like a champ.” Send emails like a Pro.”
    [Email, Linkedin] How to Leverage Social Intent Data for Email Marketing
    We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here’s the email our rep sent to Anna: 5.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Email, Linkedin] Is It Time to Drop the Blog?
    B2B marketers use LinkedIn and Twitter almost obsessively. And So Is Email. Good, old-fashioned, reliable email. While other platforms have waxed and waned over the last 10 or 20 years, email has remained fairly stable. Whether you realize it or not, when you send content by email you’re essentially blogging. If you practice good data hygiene , you can deliver content to your specific niche by email.
    [Email, Linkedin] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. The following criteria were based on Martin’s focus on new client outreach via email and social media: Name accuracy: Was the contact’s full name accurate, spelled correctly, and did it include an addressable nickname where applicable?
    [Email, Linkedin] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Siftrock brings in leads through email auto-reply intelligence, and we use PFL for direct mail campaigns. Booster Martech Components: LinkedIn. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
    [Email, Linkedin] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Members of the brand team, for instance, used marketing automation to upload and nurture lists of journalists and analysts, tracking the company’s interactions with key influencers, assessing how overall messaging was received (clicks, downloads, email follow-up from reporters). This article is a guest post by Linda West and Hari Raghavan of Act-On Software.
    [Email, Linkedin] The Beginner's Guide to Conversion Rate Optimization (CRO)
    For instance, did you know it’s possible to send emails on behalf of sales reps, so leads can book a meeting with them at the click of a button ? Or that sales reps can receive an email notification when a lead takes a high intent action, such as viewing the pricing page on your website? And if you work in ecommerce, you can send an email to people who abandon their shopping cart.
    [Email, Linkedin] 6 New LinkedIn Features You May Have Missed
    If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide.
    [Email, Linkedin] The Eight Best Social CRM Tools
    But social CRM extends traditional CRM features by adding social media accounts to each contact record, and capturing social interactions as well as more traditional communication like phone calls and email messages. When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.”
    [Email, Linkedin] Organic Networking: 3 Tips for Natural Success
    Afterward, make sure you follow up with a note or email. Learn more about networking with this free eBook about networking on LinkedIn! Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive?
    [Email, Linkedin] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Franck Ardourel of DNN Corp.
    [Email, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Each piece should be comprehensive enough to ask a visitor for an email address. Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in? Comments Thank you…good luck in your LinkedIn Groups.
    [Email, Linkedin] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. While the vendor was listed as a partner on the MAP vendor’s web site and claimed having native integration support, I quickly realized that the integration was limited to simply passing a link to a survey for a specific set of recipients so that an email with that link can be sent to them. This article is a guest post by Steve Nakata of The Pedowitz Group.
    [Email, Linkedin] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. One system might refer to a visitor’s email as “email_address” while another calls it “visitor_email,” and so on. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Matthew Parisi of Tealium.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Email, Linkedin] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    More importantly, the move scored Yla multiple interviews (although according to his LinkedIn he's still on the search for the perfect marketing gig). In one instance, a prospective candidate hacked the agency's internal file-sharing service and sent an email containing their resume to every creative director at 72andSunny. The email appeared to be sent from Cole himself.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Email, Linkedin] How Personalization Is Changing Content Marketing
    A/B testing headlines, content recommendations, and automated email campaigns will become more commonplace. Targeted content boosting on social platforms like Facebook and LinkedIn can ensure your personalized content reaches the correct audience.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Email, Linkedin] How to build a killer content team
    Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Sign up for our emails here. Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive. Want to make it happen?
    [Email, Linkedin] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can use that personal information, especially their email address, to build a marketing relationship. You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth.
    [Email, Linkedin] What Is B2B Social Media Marketing?
    A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. LinkedIn. Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging.
    [Email, Linkedin] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Luckily, it’s easier to fix than you think: send out some emails and set up some 30-minute interviews. Pro tip: It can be tough to find willing strangers to interview, but a combo of colleagues’ networks, LinkedIn InMails, and $50 Amazon gift cards will get you anywhere. For example, “Would Emily the Email Specialist want to read this blog post? Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer.
    [Email, Linkedin] Is inbound vs. outbound antiquated in an ABM world?
    If the account is part of a cold outreach that our sales development reps or account executives are calling and emailing and these accounts have never been touched by marketing through an event, retargeting, form completion, etc., Marketing plays a part in providing “air cover” materials, emails, advertising, and direct mail while sales is doing their traditional cadences through emails, calls, and social outreach.
    [Email, Linkedin] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. “Looking for the right email of a reporter?
    [Email, Linkedin] What’s a Successful ABM Strategy Without Killer Content?
    Connect with Rebecca on Twitter and LinkedIn. If one of your dream accounts is Coca-Cola, for example, you can serve them personalized content using email and one-to-one account-based ads. Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients.
    [Email, Linkedin] How Content Automation Boosts Social Media Marketing
    Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems. With this PromoRepublic, you can schedule content days, months or even a year ahead to post on your Facebook, Twitter, Instagram and Linkedin accounts. Complete and total automation seems to be the direction in which digital marketing is headed.
    [Email, Linkedin] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership. Meanwhile, in an office only slightly removed from our social media specialist, a marketing manager is working on a lengthy email filled with line-by-line answers to questions about the marketing strategy she recently submitted to her leadership team.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] 5 Tips for Building Your First Drip Campaign
    By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships. Each email in the sequence is a small drip of content, but when taken together, they send a wave of action through your audience. Setting campaign goals will help you reverse-engineer email content and sequence.
    [Email, Linkedin] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    When it comes down to it, posting a few tweets and one LinkedIn post a day doesn’t suck up as much time as you think it does, and here’s why: 1. LinkedIn and Twitter are the two platforms most professionals focus on when developing a social presence, and this first recommendation was built to maximize your time spent on the latter. Before you know it, you’ve published a brilliant LinkedIn post, image included, even before your calendar alert goes off.
    [Email, Linkedin] 5 Simple Tips to Avoid Wasting Your Work Day
    Social media scheduling, emails, troubleshooting, measuring metrics, etc. Don’t read your emails when you get to the office. But a great way to kill a productive day is to begin it by “checking emails.”. Anything I can reply to straight away (most things) from my phone I do then and there, and any important emails which can wait and which require a little more time I “star” and save for later. Tweet us @Leadspace or connect with us on LinkedIn.
    [Email, Linkedin] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. You can find me on most social channels, but I’m most active on LinkedIn. I love geeking out about this stuff, so anyone can email me at Brandon@Engagio.com to chat more! This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Email, Linkedin] Social media strategy leaders: Sarah Nilson
    While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn. Sign up for our emails here.
    [Email, Linkedin] The 17 Best Social Media Management Tools
    Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include SocialFlow.” Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more. Post to Facebook, Twitter and LinkedIn with one click.
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Email, Linkedin] 7 Best Practices for Optimizing Sales Enablement
    Koehler was employed at LinkedIn at the time of this interview). Even if people are just window shopping, you can reach them with CTAs to engage with you via an email program that offers benefits and value. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.
    [Email, Linkedin] The 15 Best Content Distribution and Amplification Tools
    1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. 24: The 24 Best Email Marketing Tools. #25:
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Email, Linkedin] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Determine whether they prefer a content-type format (white paper or video) or channel-type format (email or Snapchat).
    [Email, Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Let’s take a look at a few common ways to announce your webinar to a new audience and direct them to your webinar registration landing page: Buy email lists. I assume you already add upcoming webinars to your email newsletters and post them on your social channels multiple times, so I will not go into details about that here.
    [Email, Linkedin] 5 steps to wrangling your most important social media channels
    Content aggregator — email subscriptions (free) and Feedly (free). You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Sign up for our emails here. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business.
    [Email, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind.
    [Email, Linkedin] All social media sites should offer profit sharing and ad revenue
    That doesn’t change the fact that Mark Zuckerberg and Jack Dorsey and even Jeff Weiner of LinkedIn would be really smart if they considered offering an ad revenue share to its membership. Sign up for our emails here. Revenue Share Facebook Google AdSense Jack Dorsey jeff weiner linkedin Mark Zuckerberg twitter
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Email, Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. Email - with an average ROI of 40:1, this is one of the most critical communication channels for any business. While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. .
    [Email, Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. So how do you build an email list without email addresses?
    [Email, Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. conversion data from email, display, affiliates, etc.) We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.
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