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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. Email this to a friend? And furthermore the path is unique to each company. Share this on Facebook. Share this on Linkedin.

iCrossing 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

Donna Sammander , director of marketing technology, and Genevieve Longtin , director of email marketing, at Sharecare. Shiva Vannavada , CTO at iCrossing. Kyle Duford , global VP of digital & ecommerce at Dr. Martens. Michael Becker , managing partner at mCordis. Anita Brearton , CEO of CabinetM. Holly Rollo , CMO of RSA Security.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Ryan Scott , VP of digital operations and innovation at Keurig Green Mountain , will describe how they leverage a multi-vendor martech stack to deliver customer engagement from pre- to post-purchase, using contextual email and real-time engagement on Keurig Green Mountain’s website and beyond.

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Include the blog URL in your email signature. He welcomes your comments at his email Id: tim.handorf.20@googlemail.com.). Email this to a friend? iCrossing (2). Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. 0160; Blog on Print. Tweet This!

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Statistics.