How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Spam filters are continually evolving, and that can mean bad news for your business. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

Maximize Your Email Campaign Results with A Powerful Copy

Hatchbuck

Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. An email’s first entry point happens to be the subject line.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

Creating an Effective Nonprofit Email Campaign with an Automated Workflow

Predictive Response

Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the. Sending Same-Day Emails. Follow Up With a Blog Email.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Sending boring, robotic, or cliche emails is one of the quickest ways to lose the interest of your readers, and it may. Personalize Your Emails.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Spam traps.

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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Yes, it is illegal, as in prohibited by Federal CAN-SPAM regulations.

Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Yes, it is illegal, as in prohibited by Federal CAN-SPAM regulations.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email.

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Your emails aren’t spam

Exo B2B

As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? What is SPAM?

How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails?

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

Step Away from the Email Software and No-One Gets Hurt

The Point

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. Sure, you can argue that it’s not technology that sends spam, people send spam.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Campaign Planning.

Monitoring Email Marketing ROI 101

Sales Intelligence View

If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics. Also, let’s be honest: email marketing has earned a bad reputation in the past few years.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C).

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. This is why email marketing has become so popular. Well, at least it used to be just an email marketing tool. "The money is in the list!"

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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10 Win Back Email Examples (Plus How to Launch Your Own)

Optinmonster

With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. What you need in order to launch a successful re-engagement email series.

Email Deliverability Basics for Everyone

DiscoverOrg

If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. Accept-All Email Servers.

The Latest Trends in B2B Email Marketing

Modern Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. Email usage habits vary wildly.

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