Email Open Rates Best Practices

SendX

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. A #B2B Email Pre-Flight Checklist Click To Tweet. and Email on Acid.

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Best Drip Email Software

SendX

Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these? Pricing : To check if the pricing is based on the number of subscribers, emails you send, and which plan offers you drip email functionality. email software

Localization of Email Newsletters: A Detailed Guide

SendX

More businesses are going global, and so do their email subscriber lists. Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? email newsletter

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Welcome Emails 101

SendX

Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.

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What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.

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How Coronavirus Has Changed Email Behavior

Modern Marketing

It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted.

11 Email Preview Tools to Try Out Today

SendX

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. email marketing

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How To Do Email Marketing—Fast

Litmus

Taking two weeks or more to produce a single email just doesn’t cut it anymore. Enter the agile email workflow: your new way to create quality emails fast. Streamline the email production process. Send and analyze emails without missing a beat.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. The ROI on email marketing is an incredible 4200%, according to DMA.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Definition of Email Marketing Basically, email marketing entails using emails to either promote your products or services.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

The Best Email Marketing Tools to Increase Sales

Webbiquity

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing.

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Measuring Email Marketing Success

Modern Marketing

Metrics will indicate what is working and not working with your current email marketing strategy. However, there are other metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails. It tells you how many people are opening your emails. A deeper dive into the data can also show you which subject lines are working better than others and what days and times people tend to open your emails the most at.

Your First Email Is Your Most Important Email

Act-On

Email

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

This is all done through a sequence of emails sent on a schedule to leads to convert them into customers. The visual representation of this process is an email marketing funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

Why and How to Send A Personalized Discount Email

SendX

Personalized email campaigns work much better than generic ones. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base. What’s a personalized discount email. email campaign

7 Key Principles of B2B Email Creative

The Point

There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. Don’t start your email with a litany of facts or a lengthy commentary on market trends. Email copy doesn’t always have to be short. 7 Key Principles of #B2B Email Creative Click To Tweet. What, Why, How.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success. Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

Tips and Tricks to Use Email Analytics for Better Conversions

SendX

We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better.

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email.

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12 Easy Tweaks to Ask for Reviews via Email

SendX

You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts.

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Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy. Dark Mode–Optimized Emails. It’s a major trend in user interface experiences across a wide range of apps, including email clients. Email Marketing

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

How to Build Your Email List with Instagram Giveaways

SendX

Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. instagram email list giveaway

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. 5 B2B email marketing best practices.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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