Expert insights. Personalized for you.
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. Email personalization is a tactic used to build relationships with your subscribers. MORE
Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. MORE
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email. MORE
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails. MORE
It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. MORE
Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users. MORE
This post will highlight the ways that big data influences email marketing. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email. MORE
Onboarding emails are one of the key features of any customer onboarding process, including elements and features that would be beneficial for customers, as well as defining the workflow of products and applications. email marketing onboarding emails MORE
People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. Think of email deliverability as the foundation of your email marketing skyscraper. MORE
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. Email marketing is getting tricky like never before. MORE
Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization? MORE
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! Such emails are usually part of the onboarding sequence. MORE
A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. MORE
Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them! MORE
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success MORE
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing. MORE
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business. MORE
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay. MORE
Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Then, apply those takeaways to your own email newsletters. MORE
Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. MORE
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. MORE
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The benefits of modular email. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
Source: Really Good Emails. Source: Really Good Emails. And now more than ever, brands are using email to tell the world how they feel about injustice and their overall stance on inclusivity. Source: Really Good Emails | Postmates | Rooted | Kidville | Invision. MORE
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts. MORE
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet. MORE
In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails. MORE
Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them! MORE
Email Related Topics SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing.
SendX
APRIL 26, 2021
Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.
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The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet.
SendX
DECEMBER 7, 2020
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. Email personalization is a tactic used to build relationships with your subscribers.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
SendX
MARCH 18, 2021
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay.
SendX
MARCH 23, 2021
In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.
Litmus
MAY 4, 2021
You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The benefits of modular email.
SendX
AUGUST 31, 2021
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! Such emails are usually part of the onboarding sequence.
SendX
JULY 2, 2020
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
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SendX
NOVEMBER 8, 2019
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts.
The Point
APRIL 29, 2021
A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.
Marketing Insider Group
APRIL 12, 2021
People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. Think of email deliverability as the foundation of your email marketing skyscraper.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.
SendX
AUGUST 13, 2020
Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.
Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Litmus
JULY 27, 2021
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility.
Litmus
MARCH 5, 2021
Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Then, apply those takeaways to your own email newsletters.
Speaker: Brian Carroll, CEO & Founder of markempa
Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.
SendX
FEBRUARY 11, 2021
Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.
Litmus
APRIL 26, 2021
Source: Really Good Emails. Source: Really Good Emails. And now more than ever, brands are using email to tell the world how they feel about injustice and their overall stance on inclusivity. Source: Really Good Emails | Postmates | Rooted | Kidville | Invision.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
SendX
MAY 14, 2020
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. Email marketing is getting tricky like never before.
SendX
AUGUST 2, 2021
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience.
SendX
FEBRUARY 16, 2021
Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?
SendX
FEBRUARY 16, 2021
Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them!
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
SendX
FEBRUARY 16, 2021
Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them!
SendX
OCTOBER 10, 2019
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.
Zoominfo
MARCH 2, 2021
This post will highlight the ways that big data influences email marketing. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits.
Litmus
SEPTEMBER 8, 2021
It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
SendX
MAY 28, 2021
Onboarding emails are one of the key features of any customer onboarding process, including elements and features that would be beneficial for customers, as well as defining the workflow of products and applications. email marketing onboarding emails
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