5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better. It’s an email.

15 Best Practices for Email Unsubscribes

Act-On

So, you say your email unsubscribe rate is too high? Email Marketing email email best practices email marketing email unsubscribes unsubscribesThe small things that make a big difference - learn what not to do and the big things that fail.

4 Brands That Are Using Email Marketing to Their Advantage

Act-On

Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

Email marketers are from Mars, email consumers are not

Biznology

Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? It may not be obvious at first glance how that applies to email marketing, so let me explain. Sign up for our emails here.

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5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.

The 24 Best Email Marketing Tools

Webbiquity

While email is the most mature (that sounds better than “old,” right?) According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Works with virtually any email platform.

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Email Deliverability: This is Why It Matters

Act-On

If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity.

Email Marketing Conversion Rate Comparison

Marketing Insider Group

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Can email automation help you?

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The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. But I began receiving more than three emails each week.

Keeping your email subscribers engaged

Biznology

Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Email them immediately with something that delights them, something unexpected. That’s most important if your email only goes out quarterly.

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5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing. The post 5 Keys to Successful Email Marketing appeared first on Marketing Insider Group.

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Why Most Outreach Emails Suck

Marketing Insider Group

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.

A/B testing your email marketing

Biznology

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues.

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Email 101: Tell Me Something I Don’t Already Know

The Point

And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As

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Effective email marketing design

Biznology

We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device. You want to survive to the desktop where engagement for an email newsletter is more likely.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.

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The Unwritten Rules of Email Marketing [Infographic]

Marketing Insider Group

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […]. The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. Email Marketing

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@#%& Email!

Bulldog Solutions

How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?

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Putting Dynamic Back into Email Design

Modern Marketing

While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 The first email was sent in 1971.

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Email Deliverability Basics for Everyone

DiscoverOrg

If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. Accept-All Email Servers.

Is It Time for a Pay-to-Play Email “Stamp”?

Act-On

As it becomes increasingly harder to get email delivered in today’s complex and over-saturated email ecosystem, is it time for a pay-to-play email “stamp” to ensure delivery? How the distribution of email is like the distribution of digital music.

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Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation. Email services like Google, Yahoo!,

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

Five Ways to Ensure Every Email Makes It To The Inbox, Every Time

Act-On

Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement

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3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.

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Email marketing still matters

Biznology

Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Lyris Annual Email Optimizer Report ). Sign up for our emails here.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Email Tourism

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION.

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Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. B2B E-Mail Marketing Industrial Marketing email marketing for engineers industrial email marketing

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Marketers switch email service providers (ESPs) for various reasons. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. The usual reasons are an invalid email or an invalid domain.

How to Make Your Emails More Relevant and Effective

Marketing Insider Group

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you.