5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.

Email Deliverability: This is Why It Matters

Act-On

If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing

7 Predictions for Email Marketing in 2016

Act-On

you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.

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Why Most Outreach Emails Suck

Marketing Insider Group

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

How to Protect Your Email List Health and Deliverability

Act-On

Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Purchasing Third-Party “Opted-in” Email Lists.

23 Terrific Email Marketing Guides

Webbiquity

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • What worst practices or pitfalls should email marketers avoid?

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity.

The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives.

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Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

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8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.

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Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.

Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.

Unengaged Email Recipients, Misunderstood and Mismanaged

Act-On

As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.

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Email Copywriting: Drive Action at Every Opportunity

The Point

The same rule applies to demand generation creative and to email copywriting in particular. Effective email campaigns are nothing without a compelling call to action and copy that drives action at every opportunity. Sales experts preach the value of “asking for the sale.”

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15 Best Practices for Email Unsubscribes – With Examples

Act-On

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. And still other tactics that could help you switch them from email over to a different channel. I presume I have to log into my account to get out of these emails.

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”

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Why Formulas Work Better than Templates for Email

Act-On

“Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”. The Sales Email that Won 16 New B2B Customers!”. Remember the “Hey” email? What emails (if any) preceded this one.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Email Deliverability: What’s Coming in 2016?

Act-On

Over the last year there’s been a lot of excitement in the email marketing world with new regulations coming out and DMARC being mandatory for successful delivery. Without these authentication protocols, more of your emails could easily end up in the spam folder or go missing all together.

Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. The answer to these email marketing woes is segmentation and personalization.

Make your email marketing more effective

Biznology

Email marketing is still an important part of just about any digital marketing program. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored.

Steal This Technique for Your Next Sales Email

The Point

I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do.

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7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. The email on the left was “sales speak.”

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The Perils of Email List Buying – Rookie Mistakes 101

Act-On

Here’s one that will resonate with all email marketers: A complaint has been filed (June 29, 2016) with the US Federal Election Commission (FEC) that alleges that Donald Trump been sending campaign fund-raising emails to foreign elected officials.

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The Power of Instagram in Email Marketing

Modern Marketing

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement.

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Accidental Sends and Apology Emails

Modern Marketing

When this happens, the first instinct some senders have is to send an apology email. Above all, DO NOT send an apology email. One unwanted email is already one too many. Email MarketingMistakes happen.

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Five Ways to Ensure Every Email Makes It To The Inbox, Every Time

Act-On

Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement

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Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

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4 email marketing mistakes you might be making

Biznology

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. They shouldn’t have to enter the email address that they are unsubscribing or a password or have to receive a confirmation message. Failing to use an email marketing system.

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4 Brands That Are Using Email Marketing to Their Advantage

Act-On

Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy

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