Expert insights. Personalized for you.
More businesses are going global, and so do their email subscriber lists. Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? email newsletter MORE
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels. MORE
However, email remains the most popular way for customers to interact with brands. Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. email marketing MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. MORE
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Definition of Email Marketing Basically, email marketing entails using emails to either promote your products or services. MORE
For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. Using email marketing, you can reach out and directly connect with your customers. But these emails are also so much more. MORE
Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users. MORE
Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. MORE
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing. email marketing email campaign MORE
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. MORE
“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. First off, the number of email users are in the billions. Add links to your emails. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. MORE
In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. For email marketers, it also means that much more competition for your reader’s attention. Why does Email Design Matter? MORE
What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email. MORE
Metrics will indicate what is working and not working with your current email marketing strategy. However, there are other metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails. It tells you how many people are opening your emails. A deeper dive into the data can also show you which subject lines are working better than others and what days and times people tend to open your emails the most at. MORE
No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. That's why they need to marry email and video. MORE
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. Don’t start your email with a litany of facts or a lengthy commentary on market trends. Email copy doesn’t always have to be short. 7 Key Principles of #B2B Email Creative Click To Tweet. What, Why, How. MORE
In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. email marketing MORE
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing. MORE
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business. MORE
Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success. Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level. MORE
Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! A personalised email is the perfect trap. MORE
First, you need to understand your audience to create highly targeted email drip campaigns. So, email marketing may be the solution for your company. Email marketing is becoming more and more viable as marketers incorporate it into campaigns. MORE
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing. MORE
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design. MORE
As marketers plan for the upcoming strategy, they should never forget the email campaign is the best to drive growth. As stated by David Newman, a thought-leader in specialized marketing: “Email has an ability many channels don’t: creating valuable, personal touches- at scale.” MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. The ROI on email marketing is an incredible 4200%, according to DMA. MORE
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts. MORE
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. A #B2B Email Pre-Flight Checklist Click To Tweet. and Email on Acid. MORE
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. Go for a name and an email. email marketing MORE
Email Related Topics SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing.
SendX
NOVEMBER 10, 2020
“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. First off, the number of email users are in the billions. Add links to your emails.
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SendX
AUGUST 13, 2020
Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.
SendX
NOVEMBER 19, 2020
Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
SendX
NOVEMBER 26, 2020
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.
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The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. A #B2B Email Pre-Flight Checklist Click To Tweet. and Email on Acid.
SendX
OCTOBER 10, 2019
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.
SendX
NOVEMBER 12, 2020
Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! A personalised email is the perfect trap.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
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SendX
SEPTEMBER 22, 2020
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. Go for a name and an email. email marketing
SendX
OCTOBER 29, 2020
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing. email marketing email campaign
Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.
SendX
NOVEMBER 2, 2020
However, email remains the most popular way for customers to interact with brands. Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. email marketing
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
Modern Marketing
MAY 10, 2019
Metrics will indicate what is working and not working with your current email marketing strategy. However, there are other metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails. It tells you how many people are opening your emails. A deeper dive into the data can also show you which subject lines are working better than others and what days and times people tend to open your emails the most at.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. The ROI on email marketing is an incredible 4200%, according to DMA.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.
Webbiquity
MAY 4, 2020
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing.
SendX
AUGUST 18, 2020
More businesses are going global, and so do their email subscriber lists. Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? email newsletter
SendX
OCTOBER 28, 2020
As marketers plan for the upcoming strategy, they should never forget the email campaign is the best to drive growth. As stated by David Newman, a thought-leader in specialized marketing: “Email has an ability many channels don’t: creating valuable, personal touches- at scale.”
The Point
JUNE 18, 2019
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. Don’t start your email with a litany of facts or a lengthy commentary on market trends. Email copy doesn’t always have to be short. 7 Key Principles of #B2B Email Creative Click To Tweet. What, Why, How.
Speaker: Brian Carroll, CEO & Founder of markempa
Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
SendX
OCTOBER 20, 2020
For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. Using email marketing, you can reach out and directly connect with your customers. But these emails are also so much more.
SendX
JULY 2, 2020
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Definition of Email Marketing Basically, email marketing entails using emails to either promote your products or services.
ClickZ
JULY 30, 2020
First, you need to understand your audience to create highly targeted email drip campaigns. So, email marketing may be the solution for your company. Email marketing is becoming more and more viable as marketers incorporate it into campaigns.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
SendX
MAY 12, 2020
Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success. Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level.
SendX
SEPTEMBER 30, 2020
No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. That's why they need to marry email and video.
DiscoverOrg
APRIL 27, 2017
What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.
SendX
AUGUST 31, 2020
In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. email marketing
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
SendX
AUGUST 10, 2020
In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. For email marketers, it also means that much more competition for your reader’s attention. Why does Email Design Matter?
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