Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. MORE
Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Lyris Annual Email Optimizer Report ). Sign up for our emails here. MORE
Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). MORE
Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. They shouldn’t have to enter the email address that they are unsubscribing or a password or have to receive a confirmation message. Failing to use an email marketing system. MORE
Uh-oh: Youve got nothing for this weeks email update. Due to a missed deadline, a sick teammate, or some other disaster du jour, theres a great big hole in that email template. The first thing to remember is you dont need much content to have a nice email messag e. Its an email update, okay? Heres a nice concise email from Return Path. Having just one thing in the email makes it easier for people to focus. Lay out the email and send it. MORE
Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). MORE
Marketers switch email service providers (ESPs) for various reasons. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. The usual reasons are an invalid email or an invalid domain. MORE
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. MORE
With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email. MORE
Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. But I began receiving more than three emails each week. MORE
We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device. You want to survive to the desktop where engagement for an email newsletter is more likely. MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity. MORE
If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. Accept-All Email Servers. MORE
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Thankfully, when done correctly, email marketing is a almost surefire bet. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. MORE
How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails. MORE
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? It may not be obvious at first glance how that applies to email marketing, so let me explain. Sign up for our emails here. MORE
If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […]. The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. Email Marketing MORE
As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. MORE
Email marketing is still an important part of just about any digital marketing program. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored. MORE
If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing MORE
Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Can email automation help you? MORE
While email is the most mature (that sounds better than “old,” right?) According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Works with virtually any email platform. MORE
Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement MORE
The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives. MORE
What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email. MORE
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. MORE
He’s responsible for all issues pertaining to and affected by digital compliance, including email deliverability, privacy compliance, and industry stewardship. where I attended the annual meeting of the Email Experience Council (EEC). MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?” MORE
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all. MORE
As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues. MORE
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, weve decided to call them out. The broken link email. Not sending emails at all. MORE
Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over. MORE
Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy MORE
Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Step one: Organic reach on social and deliverability for email. Compare that to email’s version of “organic reach”: deliverability rate. They’re a joke compared to email. MORE
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Email them immediately with something that delights them, something unexpected. That’s most important if your email only goes out quarterly. MORE
The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing MORE
you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated. MORE
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. MORE
And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As MORE
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. MORE
As it becomes increasingly harder to get email delivered in today’s complex and over-saturated email ecosystem, is it time for a pay-to-play email “stamp” to ensure delivery? How the distribution of email is like the distribution of digital music. MORE
Email Related Topics Act-On
SEPTEMBER 26, 2017
Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy
Biznology
MARCH 12, 2018
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? It may not be obvious at first glance how that applies to email marketing, so let me explain. Sign up for our emails here.
Webbiquity
FEBRUARY 8, 2018
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Thankfully, when done correctly, email marketing is a almost surefire bet. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent.
Biznology
APRIL 12, 2018
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Email them immediately with something that delights them, something unexpected. That’s most important if your email only goes out quarterly.
Speaker: Brian Carroll, CEO & Founder of markempa
Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
Webbiquity
FEBRUARY 2, 2017
While email is the most mature (that sounds better than “old,” right?) According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Works with virtually any email platform.
The Point
SEPTEMBER 23, 2016
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity.
Act-On
SEPTEMBER 14, 2016
Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Can email automation help you?
Biznology
FEBRUARY 12, 2018
As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.
Act-On
FEBRUARY 3, 2016
With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email.
Webbiquity
DECEMBER 14, 2017
Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. But I began receiving more than three emails each week.
Marketing Insider Group
FEBRUARY 1, 2018
If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […]. The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. Email Marketing
Biznology
DECEMBER 14, 2017
We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device. You want to survive to the desktop where engagement for an email newsletter is more likely.
The Point
MARCH 22, 2017
And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As
Marketing Insider Group
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.
Act-On
OCTOBER 11, 2016
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.
Act-On
SEPTEMBER 30, 2016
As it becomes increasingly harder to get email delivered in today’s complex and over-saturated email ecosystem, is it time for a pay-to-play email “stamp” to ensure delivery? How the distribution of email is like the distribution of digital music.
Act-On
SEPTEMBER 5, 2017
Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement
Act-On
DECEMBER 8, 2015
you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.
DiscoverOrg
APRIL 27, 2017
What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.
Act-On
MAY 11, 2017
The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives.
Act-On
OCTOBER 11, 2016
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, weve decided to call them out. The broken link email. Not sending emails at all.
Act-On
OCTOBER 28, 2015
Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!).
Webbiquity
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.
Act-On
SEPTEMBER 26, 2016
Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.
Biznology
JUNE 8, 2016
Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Lyris Annual Email Optimizer Report ). Sign up for our emails here.
Act-On
JUNE 29, 2016
As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.
Act-On
OCTOBER 19, 2016
Marketers switch email service providers (ESPs) for various reasons. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. The usual reasons are an invalid email or an invalid domain.
DiscoverOrg
SEPTEMBER 30, 2016
If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. Accept-All Email Servers.
Act-On
OCTOBER 28, 2015
Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!).
Act-On
APRIL 8, 2016
He’s responsible for all issues pertaining to and affected by digital compliance, including email deliverability, privacy compliance, and industry stewardship. where I attended the annual meeting of the Email Experience Council (EEC).
Salesfusion
NOVEMBER 17, 2014
The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing
Act-On
NOVEMBER 8, 2016
Uh-oh: Youve got nothing for this weeks email update. Due to a missed deadline, a sick teammate, or some other disaster du jour, theres a great big hole in that email template. The first thing to remember is you dont need much content to have a nice email messag e. Its an email update, okay? Heres a nice concise email from Return Path. Having just one thing in the email makes it easier for people to focus. Lay out the email and send it.
Biznology
OCTOBER 18, 2017
Email marketing is still an important part of just about any digital marketing program. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored.
Act-On
AUGUST 22, 2016
Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Step one: Organic reach on social and deliverability for email. Compare that to email’s version of “organic reach”: deliverability rate. They’re a joke compared to email.
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”
Biznology
DECEMBER 27, 2017
Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. They shouldn’t have to enter the email address that they are unsubscribing or a password or have to receive a confirmation message. Failing to use an email marketing system.
The Point
SEPTEMBER 3, 2014
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.
Act-On
MARCH 3, 2016
Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
272 
Let's personalize your content