Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve. MORE
Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Email Elements to Test. MORE
The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. And still other tactics that could help you switch them from email over to a different channel. I presume I have to log into my account to get out of these emails. MORE
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. MORE
With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email. MORE
Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. What Makes a Good Prospecting Email. Crafting the Follow Up Email. MORE
Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts. MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity. MORE
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response. MORE
How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails. MORE
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? The question is though does the pretty email get the job done? MORE
Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. B2B E-Mail Marketing Content Marketing industrial email marketing Social media MORE
Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. MORE
As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. MORE
If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing MORE
Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Purchasing Third-Party “Opted-in” Email Lists. MORE
The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives. MORE
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment? MORE
Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement. MORE
The same rule applies to demand generation creative and to email copywriting in particular. Effective email campaigns are nothing without a compelling call to action and copy that drives action at every opportunity. Sales experts preach the value of “asking for the sale.” MORE
By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users. MORE
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. MORE
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general? MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?” MORE
Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email. MORE
Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea. MORE
When this happens, the first instinct some senders have is to send an apology email. Above all, DO NOT send an apology email. One unwanted email is already one too many. Email MarketingMistakes happen. MORE
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media MORE
People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. The email on the left was “sales speak.” MORE
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all. MORE
Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over. MORE
As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing MORE
The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing MORE
you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated. MORE
When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Sale email. Welcome Email. MORE
And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As MORE
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. MORE
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? MORE
We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email Marketing MORE
Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • What worst practices or pitfalls should email marketers avoid? MORE
Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. MORE
I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do. MORE
Email Related Topics Act-On
APRIL 19, 2017
How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.
Act-On
AUGUST 1, 2017
If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing
B2B Marketing Insider
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.
The Point
MARCH 22, 2017
And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As
The Point
SEPTEMBER 3, 2014
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.
Act-On
DECEMBER 8, 2015
you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.
The Point
APRIL 22, 2016
By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.
The Point
NOVEMBER 12, 2013
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.
Act-On
FEBRUARY 3, 2016
With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email.
Act-On
MAY 13, 2016
Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Purchasing Third-Party “Opted-in” Email Lists.
Salesfusion
NOVEMBER 17, 2014
The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing
B2B Lead Generation Blog
APRIL 27, 2017
People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. The email on the left was “sales speak.”
Act-On
APRIL 13, 2016
Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts.
The Point
SEPTEMBER 12, 2013
Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.
Act-On
MAY 11, 2017
The infamous “Zombie” email address has been recognized in the industry for some time now, and it’s often referenced by sophisticated data cleansing companies and purveyors of e-marketing alike. Unfortunately, Zombie email addresses have relatives.
Modern Marketing
MAY 25, 2017
When this happens, the first instinct some senders have is to send an apology email. Above all, DO NOT send an apology email. One unwanted email is already one too many. Email MarketingMistakes happen.
Webbiquity
AUGUST 19, 2014
Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • What worst practices or pitfalls should email marketers avoid?
The Point
JULY 16, 2015
Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.
The Point
JANUARY 9, 2015
I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do.
Modern Marketing
SEPTEMBER 2, 2016
Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement.
Webbiquity
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.
Salesfusion
JUNE 13, 2014
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
Act-On
MARCH 3, 2016
Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.
Act-On
MAY 11, 2016
Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea.
Modern B2B Marketing
JULY 27, 2017
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? The question is though does the pretty email get the job done?
The Point
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment?
Puzzle Marketer
AUGUST 31, 2016
As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing
The Point
MARCH 18, 2014
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?
Vertical Response
JANUARY 22, 2015
When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Sale email. Welcome Email.
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”
Bulldog Solutions
AUGUST 15, 2016
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?
Act-On
OCTOBER 11, 2016
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.
Act-On
JUNE 29, 2016
As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.
Webbiquity
JUNE 9, 2016
Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.
distribion
JUNE 7, 2017
Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.
Industrial Marketing Today
MAY 22, 2017
Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. B2B E-Mail Marketing Content Marketing industrial email marketing Social media
Act-On
MAY 23, 2016
The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. And still other tactics that could help you switch them from email over to a different channel. I presume I have to log into my account to get out of these emails.
DiscoverOrg
FEBRUARY 1, 2017
Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. What Makes a Good Prospecting Email. Crafting the Follow Up Email.
Modern B2B Marketing
APRIL 17, 2017
Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Email Elements to Test.
Modern Marketing
NOVEMBER 30, 2016
We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email Marketing
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