Inbound Email Marketing Strategy

SendX

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing.

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20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

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A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet.

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Email Marketing Challenges in 2021

SendX

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. Email personalization is a tactic used to build relationships with your subscribers.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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Email modules: How to actually scale unique emails with confidence

Litmus

You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The benefits of modular email.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! Such emails are usually part of the onboarding sequence.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Email Open Rates Best Practices

SendX

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts.

Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability.

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What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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How Email Deliverability Affects Your Business

Marketing Insider Group

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. Think of email deliverability as the foundation of your email marketing skyscraper.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.

Best Drip Email Software

SendX

Drip emails are all about getting the right info to the right person, at the right time. So it’s great that you are looking for software to run your drip emails. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.

How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

How Does Your Email Sound?

Litmus

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility.

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Email inspiration: 16 places to look for exciting email examples

Litmus

Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Then, apply those takeaways to your own email newsletters.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Trending in Email Design: Representation

Litmus

Source: Really Good Emails. Source: Really Good Emails. And now more than ever, brands are using email to tell the world how they feel about injustice and their overall stance on inclusivity. Source: Really Good Emails | Postmates | Rooted | Kidville | Invision.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. Email marketing is getting tricky like never before.

12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience.

Tips & Tricks to Optimize your Emails

SendX

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

Email Deliverability Advanced

SendX

Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them!

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Email Deliverability Advanced

SendX

Webinar held on 11 th February , 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them!

Welcome Emails 101

SendX

Even business owners who rely heavily on Email Automation can overlook the Welcome Email. Here, we’re going to look at what you need to know about this particular kind of first impression, how your business can make use of it, and how to ensure that you’re delivering Welcome Emails that deliver customers in return. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.

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Big Data and Your Email Marketing Campaign

Zoominfo

This post will highlight the ways that big data influences email marketing. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits.

Email Client Market Share in August 2021: Email Clients Hold Steady

Litmus

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

8 Great Examples of User Onboarding Emails From Top Brands

SendX

Onboarding emails are one of the key features of any customer onboarding process, including elements and features that would be beneficial for customers, as well as defining the workflow of products and applications. email marketing onboarding emails