5 Simple Ways to Write Better Emails
APRIL 19, 2017
How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.
Email 101: Tell Me Something I Don’t Already Know
MARCH 22, 2017
And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As
Why Most Outreach Emails Suck
B2B Marketing Insider
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.
Infographic: 29 Tips to Improve B2B Email Campaign Performance
SEPTEMBER 3, 2014
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.
Moving Past Responsive Design to a Mobile-First Email Strategy
APRIL 22, 2016
By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.
Infographic: Mobile-Friendly vs. Responsive Email Design
APRIL 22, 2014
It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.
7 Predictions for Email Marketing in 2016
DECEMBER 8, 2015
you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.
Infographic: 10 Commandments of Email Copywriting
NOVEMBER 12, 2013
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.
Graymail: Navigating Email Purgatory
FEBRUARY 3, 2016
With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.
Tips & Tricks for Optimizing Your Emails
Modern B2B Marketing
APRIL 17, 2017
Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Email Elements to Test.
Email Deliverability: Email Permission Best Practices
NOVEMBER 17, 2014
The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing
Email Critique: When a Good Offer Just Isn’t Enough
JULY 16, 2015
Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts.
29 Tips to Improve B2B Email Campaign Performance
SEPTEMBER 12, 2013
Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.
The Power of Instagram in Email Marketing
It's All About Revenue
SEPTEMBER 2, 2016
Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement.
Email Marketing for Manufacturers and Industrial Companies
Industrial Marketing Today
MAY 15, 2015
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing.
Steal This Technique for Your Next Sales Email
JANUARY 9, 2015
I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do.
Email marketing versus social media – once more
DECEMBER 28, 2014
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
8 Reasons Why Email is Still the Killer App – For Now
MARCH 3, 2016
Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.
Report: Targeting & Predictive Analytics Driving Changes in B2B Email
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment?
Marketing Automation is More than Email
JUNE 13, 2014
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
Really Good Emails (Email Marketing Best Practices & Ideas)
AUGUST 31, 2016
As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing
AUGUST 15, 2016
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?
7 golden steps to creating an effective email newsletter
FEBRUARY 28, 2017
” In the world of email marketing, guess whom your customers’ pal and confidant is? Your email newsletter — and there’s research to prove it! If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. The same goes for your email newsletter’s subject line. Do you remember the theme song to “The Golden Girls”?
B2B Email Lists Buy Guide
AUGUST 26, 2014
Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Best Practices for Buying Email Lists. Email Lists @ $0.50
With Email Deliverability Comes A Huge Responsibility
It's All About Revenue
NOVEMBER 30, 2016
We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email Marketing
My Email Deliverability Is Awful - Now What?
It's All About Revenue
APRIL 6, 2017
Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. If you send abandon cart email to people who haven’t opted-in to your messages, that’s going to negatively impact deliverability?
7 Classic Email Marketing Mistakes – And How to Avoid Them
OCTOBER 11, 2016
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Integrating video with email marketing can increase click-through rates by more than 90%. • Opt-in only.
In Defense of Unsolicited Email
MARCH 18, 2014
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?
Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
Industrial Marketing Today
NOVEMBER 8, 2016
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing
Your Guide to Email Design
JANUARY 22, 2015
When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Sale email. Welcome Email.
Interpreting Email Metrics During the Holidays
It's All About Revenue
DECEMBER 8, 2016
As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. Act now if you want to get your emails into the inbox by downloading the Email Deliverability: Guide for Modern Marketers.
Unengaged Email Recipients, Misunderstood and Mismanaged
JUNE 29, 2016
As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.