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5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.

Email 101: Tell Me Something I Don’t Already Know

The Point

And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As

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Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.

B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

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7 Predictions for Email Marketing in 2016

Act-On

you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.

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B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing.

Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

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Graymail: Navigating Email Purgatory

Act-On

With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email.

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Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.

Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Email Elements to Test.

B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing.

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts.

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29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement.

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Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing.

Steal This Technique for Your Next Sales Email

The Point

I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do.

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Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.

ROI 101

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment?

Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

Really Good Emails (Email Marketing Best Practices & Ideas)

Puzzle Marketer

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing

@#%& Email!

Bulldog Solutions

How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?

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7 golden steps to creating an effective email newsletter

Vertical Response

” In the world of email marketing, guess whom your customers’ pal and confidant is? Your email newsletter — and there’s research to prove it! If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. The same goes for your email newsletter’s subject line. Do you remember the theme song to “The Golden Girls”?

B2B Email Lists Buy Guide

Lead411

Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Best Practices for Buying Email Lists. Email Lists @ $0.50

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With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email Marketing

My Email Deliverability Is Awful - Now What?

It's All About Revenue

Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. If you send abandon cart email to people who haven’t opted-in to your messages, that’s going to negatively impact deliverability?

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.

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17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Integrating video with email marketing can increase click-through rates by more than 90%. • Opt-in only.

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In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing

Your Guide to Email Design

Vertical Response

When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Sale email. Welcome Email.

Interpreting Email Metrics During the Holidays

It's All About Revenue

As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. Act now if you want to get your emails into the inbox by downloading the Email Deliverability: Guide for Modern Marketers.

Unengaged Email Recipients, Misunderstood and Mismanaged

Act-On

As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.

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