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5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? And email reading is particularly slow and difficult. The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.

Email 101: Tell Me Something I Don’t Already Know

The Point

And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As

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Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. B2B E-Mail Marketing Content Marketing industrial email marketing Social media

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers.

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7 Predictions for Email Marketing in 2016

Act-On

you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Irrelevant emails just aren’t tolerated.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.

Graymail: Navigating Email Purgatory

Act-On

With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Not quite spam, but most certainly not wanted email.

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Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

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Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.

How to Protect Your Email List Health and Deliverability

Act-On

Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Purchasing Third-Party “Opted-in” Email Lists.

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? then you really are undermining the true potential of your email blasts.

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29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Alas, the rest of the email is really, really bad. in the text, so that the call to action appears earlier in the email.

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Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing.

The Power of Instagram in Email Marketing

Modern Marketing

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Increasing Email Engagement.

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Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Email Elements to Test.

Steal This Technique for Your Next Sales Email

The Point

I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And that’s what a good email is designed to do.

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Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.

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Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

Introducing Email Automation

Vertical Response

In the most current update to VerticalResponse we’re pleased to release our newest feature: Email Automation. What is Email Automation? Before we get started on putting Email Automation to use, let’s do a quick review. Lifecycle emails.

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Modern B2B Marketing

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Email Marketing b2b Consume

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Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment?

@#%& Email!

Bulldog Solutions

How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?

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Really Good Emails (Email Marketing Best Practices & Ideas)

Puzzle Marketer

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Integrating video with email marketing can increase click-through rates by more than 90%. • Opt-in only.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Not sending emails at all.

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With Email Deliverability Comes A Huge Responsibility

Modern Marketing

We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email Marketing

Unengaged Email Recipients, Misunderstood and Mismanaged

Act-On

As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen.

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Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Your Guide to Email Design

Vertical Response

When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Sale email. Welcome Email.

7 of the Best Email Marketing Campaigns of 2016

Modern B2B Marketing

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook.

How To Improve Your Email Subject Lines And Get Better Results

Webbiquity

In email marketing, the subject line is of paramount importance. Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve. The primary purpose of a subject line is to entice recipients to open the email message.

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15 Best Practices for Email Unsubscribes – With Examples

Act-On

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. And still other tactics that could help you switch them from email over to a different channel. I presume I have to log into my account to get out of these emails.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.