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With email marketing, you own the content, list and all your data. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email. MORE
The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. MORE
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails. MORE
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) MORE
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation. MORE
If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email. MORE
If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. MORE
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. Email marketing is getting tricky like never before. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Finding Value in Email Marketing Campaigns. Email Marketing Industry News email marketing Search Engine Marketing MORE
And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font. What is the right font for your email marketing campaigns? After that, you will be able to choose the best font for your emails. MORE
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. What, Why, How. MORE
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email. MORE
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. MORE
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business. MORE
Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success. MORE
If not, take a seat and let’s read this email marketing pricing guide, top to bottom. All plans allow you to send unlimited emails to your list. You can still hire a dedicated email marketer who can bring in expert knowledge. What kind of emails do you plan to send? MORE
This is all done through a sequence of emails sent on a schedule to leads to convert them into customers. The visual representation of this process is an email marketing funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? MORE
Serious email marketers know the importance of a strong foundation. Some of you might be thinking… ‘Don’t you just hit send & email goes straight to the recipient?’ Email deliverability is the measure of how many emails land into the inboxes of your subscribers. MORE
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Check out these five email marketing tools and their features. Sponsored post. MORE
Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. And of course, collect their email when they signup. The segment to which you send emails. MORE
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts. MORE
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. MORE
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet. MORE
Email Related Topics The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet.
SendX
NOVEMBER 8, 2019
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails.
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SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.
SendX
JULY 2, 2020
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
SendX
OCTOBER 10, 2019
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.
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SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.
SendX
MAY 12, 2020
Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success.
Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.
SendX
JUNE 23, 2020
Serious email marketers know the importance of a strong foundation. Some of you might be thinking… ‘Don’t you just hit send & email goes straight to the recipient?’ Email deliverability is the measure of how many emails land into the inboxes of your subscribers.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
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SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
The Point
JUNE 18, 2019
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. What, Why, How.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.
SendX
MARCH 30, 2020
If not, take a seat and let’s read this email marketing pricing guide, top to bottom. All plans allow you to send unlimited emails to your list. You can still hire a dedicated email marketer who can bring in expert knowledge. What kind of emails do you plan to send?
SendX
MAY 28, 2020
This is all done through a sequence of emails sent on a schedule to leads to convert them into customers. The visual representation of this process is an email marketing funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel?
SendX
JUNE 18, 2020
If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.
Speaker: Brian Carroll, CEO & Founder of markempa
Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
KoMarketing Associates
JUNE 11, 2020
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Finding Value in Email Marketing Campaigns. Email Marketing Industry News email marketing Search Engine Marketing
SendX
MAY 14, 2020
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. Email marketing is getting tricky like never before.
KoMarketing Associates
MARCH 6, 2020
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
Webbiquity
JANUARY 17, 2020
The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.
SendX
FEBRUARY 25, 2020
If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.
SendX
MAY 12, 2020
And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font. What is the right font for your email marketing campaigns? After that, you will be able to choose the best font for your emails.
The Point
AUGUST 16, 2019
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.)
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
SendX
JANUARY 1, 2020
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email.
SendX
JUNE 16, 2020
Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. And of course, collect their email when they signup. The segment to which you send emails.
SendX
DECEMBER 11, 2019
You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts.
Act-On
MAY 20, 2020
Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
SendX
JUNE 12, 2020
With email marketing, you own the content, list and all your data. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.
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