Expert insights. Personalized for you.
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. MORE
But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as. MORE
The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity. MORE
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) MORE
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C). MORE
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation. MORE
Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. HS) Despite what you might hear in some circles, email still has a major role to play in most companies’ demand gen strategies. MORE
If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. MORE
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. MORE
Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. MORE
Metrics will indicate what is working and not working with your current email marketing strategy. However, there are other metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails. It tells you how many people are opening your emails. MORE
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general? MORE
Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. MORE
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. What, Why, How. MORE
So, you say your email unsubscribe rate is too high? Email Marketing email email best practices email marketing email unsubscribes unsubscribesThe small things that make a big difference - learn what not to do and the big things that fail. MORE
Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. instagram email list giveaway MORE
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. MORE
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business. MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. MORE
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 1) Realizing your email included a typo after you hit “send.” MORE
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design. MORE
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email MORE
You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts. MORE
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. MORE
You’ll also have to implement an email management strategy that can properly promote your business. Here are 10 of the most effective and popular email apps for small business owners. You can integrate almost any widely used business/productivity apps within the email client. MORE
The only way to tackle this issue is to face it with some great abandoned cart recovery email templates. Read on to master the art of designing abandoned cart recovery emails. Why is email the preferred medium for abandoned cart recovery? Here is one of their email contents. MORE
When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? MORE
Email Related Topics SendX
NOVEMBER 8, 2019
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails.
SendX
OCTOBER 10, 2019
Even business owners who rely heavily on Email Automation can overlook the Welcome Email. What Are Welcome Emails? As the name implies, welcome emails are email messages welcoming new members of your audience to your brand or business.
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Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
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SendX
JANUARY 1, 2020
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email.
The Point
JUNE 18, 2019
There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. The goal of any email is to generate engagement. Keep your email focused on one offer, one message only. What, Why, How.
SendX
DECEMBER 11, 2019
You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts.
SendX
JANUARY 2, 2020
But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
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Webbiquity
JUNE 18, 2019
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 1) Realizing your email included a typo after you hit “send.”
SendX
JANUARY 20, 2020
Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. instagram email list giveaway
SendX
JANUARY 5, 2020
When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies.
Modern Marketing
MAY 10, 2019
Metrics will indicate what is working and not working with your current email marketing strategy. However, there are other metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails. It tells you how many people are opening your emails.
The Point
AUGUST 16, 2019
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.)
Webbiquity
DECEMBER 11, 2018
You’ll also have to implement an email management strategy that can properly promote your business. Here are 10 of the most effective and popular email apps for small business owners. You can integrate almost any widely used business/productivity apps within the email client.
The Point
MARCH 7, 2019
Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. HS) Despite what you might hear in some circles, email still has a major role to play in most companies’ demand gen strategies.
Speaker: Brian Carroll, CEO & Founder of markempa
Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
The Point
SEPTEMBER 23, 2016
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The email really is a masterpiece of brevity.
SendX
SEPTEMBER 10, 2018
But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.
Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
Marketing Insider Group
MARCH 27, 2019
Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group.
Speaker: Robert Bly, Independent Copywriter and Consultant
The Point
OCTOBER 22, 2019
Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.
Act-On
SEPTEMBER 26, 2017
Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy
SendX
JANUARY 14, 2020
The only way to tackle this issue is to face it with some great abandoned cart recovery email templates. Read on to master the art of designing abandoned cart recovery emails. Why is email the preferred medium for abandoned cart recovery? Here is one of their email contents.
Bulldog Solutions
AUGUST 15, 2016
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?
Speaker: Howard Sewell, President, Spear Marketing Group
SendX
JANUARY 22, 2019
If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.
Act-On
APRIL 26, 2018
So, you say your email unsubscribe rate is too high? Email Marketing email email best practices email marketing email unsubscribes unsubscribesThe small things that make a big difference - learn what not to do and the big things that fail.
Act-On
APRIL 16, 2019
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.
DiscoverOrg
MARCH 12, 2019
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability.
SendX
JANUARY 28, 2019
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C).
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