Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Email 273

Email Examples Writing Creative 273

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability Email CAN-SPAM Spam 362

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Email Deliverability Factors.

Deliverability 243

Deliverability Email Spam CAN-SPAM 243

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters. for its AI-powered email marketing engine.

Email 89

Email Phishing Marketing Mail 89

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email 300

Email Personalization Psychographic Strategy 300

Optinmonster

FEBRUARY 28, 2023

You’ve landed at the right place if you are looking for the best welcome email examples and templates. The first email you send is crucial in building your relationship with your audience, so it’s important to get it right. If you are not writing a perfect welcome email series , now is the time. Let’s begin!

Template 125

Template Email Examples Adwords 125

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Apple iPhone : 3.0% Apple Mail : 1.6%

Email 97

Email Marketing Mail Newsletter 97

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? billion emails are opened each month.

Email 86

Email Trends Marketing Campaign 86

Litmus

MARCH 14, 2023

Okay, so you’ve got people opening your email. As every email pro has discovered at one point or another, getting opens is only half the battle. Today, we’ll look at how to increase email engagement with loading bars, plus take a peek at some rad examples of loading bar utilization. Not so fast. Scrollers scrollin’.

Email 95

Email Loyalty Ecommerce Personalization 95

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. I really didn’t know anything about the specifics of design and development for email or the craft of email marketing itself.

Email 84

Email Survey Marketing Help 84

G2M Solutions

MARCH 26, 2023

Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. Nurture emails play a specific role in marketing. Here is a 5 step recipe we use when we are building email nurture campaigns for our clients. That's it really.

Email 62

Email Campaign Build Open Rate 62

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email 126

Email Strategy Marketing Opt-out 126

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Email 116

Email Writing Examples CAN-SPAM 116

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Best Practice 93

Best Practice Email B2B Effective 93

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects.

Email 86

Email Template Report Campaign 86

Litmus

DECEMBER 6, 2022

Potentially unpopular opinion: we don’t like using publicly available email frameworks at Litmus. Yes, there are upsides to leveraging pre-existing email components that someone else is in charge of updating. But we at Litmus don’t think they’re the right option for every email team–and we’ve got reasons to back it up!

Email 90

Email Develop Design Tagging 90

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5

Email 105

Email Trends Design Marketing 105

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. There’s a form field for the reader’s email address. Let’s get started!

Newsletter 76

Newsletter Email Examples Template 76

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Email 108

Email Conversion Landing Page Opt-in 108

Litmus

NOVEMBER 21, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email 111

Email Marketing SMS Social Media 111

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Best Practice 128

Best Practice Email Automation Practices 128

SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. What’s great about this email? So how should you be planning for the summer season? Let’s dive in below.

SMS 82

SMS Email Examples Sales 82

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Email 122

Email Sales Prospect Open Rate 122

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email 95

Email Trends Design Marketing 95

Litmus

DECEMBER 8, 2022

What makes a good email, great? A good email may get subscribers to click. But a great email creates a memorable subscriber experience—even after they close out of their inbox. So what makes a winning email? Best Email Design categories. Designing emails takes incredible talent. Clear calls-to-action (CTAs).

Email 102

Email B2C Campaign B2B 102

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Top 10 most popular email clients.

Email 133

Email Privacy Protection Marketing Mail 133

Vision6

FEBRUARY 26, 2023

That’s where your email AB testing tools come in! AB testing is essential if you want to improve and optimise your email campaigns to suit your audience and their preferences. So we’re going to explore the basics of email AB testing, and how you can test different elements in your emails to see if they are hot or not!

Open Rate 98

Open Rate Email Test Rate 98

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. If that’s the case, that email needs to count! We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 104

Deliverability Audience Optimization Email 104

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. How will you do it?

Email 80

Email Marketing Email Campaign Template 80

Litmus

MAY 4, 2021

You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The simple answer is yes, and unlike other questions in email, there’s no “it depends.”.

Email 143

Email Template Design Test 143