SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Is email marketing still relevant?

Email Marketing 150

Email Marketing Click Rate CAN-SPAM Deliverability 150

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Best time to Send Email Campaigns.

Response Rate 98

Response Rate Email Marketing Best Practices Urgency Marketing 98

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. To do so, you first need to collect email addresses.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

AUGUST 2, 2019

Email Marketing is a time tested tool from the inception of the internet for the distribution of content and has proved to be an effective medium. The medium has acquired many brownie points from all digital marketers for its credibility in achieving desired campaign results through its persuasive & strategic approach.

Statistics 150

Statistics Email Marketing Open Rate Click Rate 150

DiscoverOrg

APRIL 27, 2017

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

SendX

MAY 12, 2020

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price. Let’s get started. Let’s get started.

Newsletter 332

Newsletter Practices Best Practices Top of Funnel 332

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Vidyard

SEPTEMBER 14, 2017

As an account-based marketing company, from the beginning we’ve been focused on personalization and obsessed with finding creative and authentic ways to reach contacts at our target accounts. For an inside sales team, how could creating personalized videos during SDR outreach or during a long sales process not have an ROI?

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. Activity : Emails sent, calls made, requirements written. But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy.

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Video Marketing. Email Marketing.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

SendX

JANUARY 2, 2020

But I can help you improve your follow-up emails a lot. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo? While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. WIIFM) element in them.

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 144

Template Email Marketing Blast Campaigns Planning 144

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Strive for a rate of 95% or higher. Here’s how to calculate it. Preparation is vital.

Outreach 127

Outreach Email Marketing Optimization Lead Ranking 127

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Keep reading.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Personalized emails really work.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Metadata

SEPTEMBER 7, 2018

When it comes to email, do you know whose message gets opened 100 percent of the time? Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate.

Response Rate 60

Response Rate Email Marketing B2B Marketing Tips 60

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

BuzzSumo

MARCH 21, 2017

Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? As you’re about to see, some of the most important techniques for succeeding at email marketing are actually very counterintuitive. 7 Killer Techniques for Your Best Email Marketing.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Single Grain

FEBRUARY 20, 2025

After all, we helped a client generate $47k from a single email campaign. Craft personalized messaging: Generic outreach failstailor emails and calls to address specific pain points, goals, and company activity. This data is essential to target and personalize your outreach efforts effectively. We can help.

Outreach 52

Outreach Paid Search Agency Ideal Customer Profiles Advertising Agencies 52

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

SmartBug Media

AUGUST 20, 2019

Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Has all of the hard work and research you put into acquiring those email addresses gone to waste? Here are the best cold email tips I have found: 1. That is also true for successful cold emailing.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. Adding someone’s “first name” to an email is the least that you can do these days.

Tactics 100

Tactics Automation Personalization Planning 100

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 138

Newsletter Practices Analytics Optimization 138

Only B2B

MARCH 19, 2025

In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. To approach and persuade them, you need personalized messaging and thats where ABM comes in. AI helps identify the correct accounts, personalize campaigns at scale, and deliver relevant content in real-time.

Account Based Marketing 62

Account Based Marketing Campaigns Work Management Marketing Management 62

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. Emails focused on exclusivity.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 101

Email Marketing Trends Planning Paid Search Agency 101

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. The subject line.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

SocialPilot

MARCH 4, 2025

Engage with customers personally before requesting a review to build rapport. Automation simplifies the process , ensuring timely, personalized review requests without draining resources: Set up post-purchase emails or SMS messages that automatically request reviews at the right time. SocialPilot Reviews has got you covered!

Effectiveness 101

Effectiveness Work Management SMS Marketing Management 101

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81