Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Expert Advice From Trailblazers Email opens were down an average of 4.9% Specifically, does sending more emails bring in enough revenue to offset the cost, both monetary and reputation-related (more on that below).

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Ready to learn how?

ROI 352

ROI Email Marketing Planning CAN-SPAM 352

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey.

Marketing AI 94

Marketing AI Email Marketing Psychographics Marketing & Strategy 94

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. In practice, customer marketing should be just as tailored and segmented as lead nurturing.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Timing is everything in email marketing.

Marketing AI 86

Marketing AI Email Marketing Optimization B2B Marketing 86

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Don’t let them ruin all the hard work you’ve put into your email campaigns. No one sets out to be an email marketer at the start of their career.

Email Marketing 73

Email Marketing Enterprise Management Deliverability Planning 73

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 125

Marketing AI Enterprise Management Work Management Marketing Management 125

WordAgents

APRIL 8, 2025

As a business owner, understanding these psychological triggers gives you a tremendous opportunity to develop a social strategy that connects with your audience. Using FOMO To Create Urgency and Drive Action The growing importance of emotional engagement has fundamentally reshaped digital marketing across social platforms.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?

Top of Funnel 141

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps? It happens.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

MAY 19, 2025

Building a community takes more than a catchy welcome email and a few emoji-filled social posts. A CRM can trigger a check-in email when someone hits their 30-day join mark. Image source CRM Keeps Community Touchpoints Organized Between email, social, webinars, in-person meetups, support tickets, and DMsit gets chaotic fast.

Communities 223

Communities Work Management CRM Marketing Management 223

Marketing Insider Group

FEBRUARY 5, 2025

This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships. In fact, 43% of companies believe better customer service is the main benefit of marketing automation. Are you spending too much time on manual data entry or follow-up emails?

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. Smart marketers are building quiz funnel systems that segment audiences automatically and feed perfectly targeted email drip marketing campaigns.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Martech

NOVEMBER 6, 2024

According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. Viral success occurred when negative emotions also triggered surprise. Dig deeper: Why we care about content marketing 3. What makes content go viral? Astonishment. Uncertainty.

Viral Marketing 135

Viral Marketing Research Content Trigger Marketing 135

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. What’s the best way for marketers to implement interactive elements into their email marketing strategies?

Interactive Marketing 52

Interactive Marketing Email Marketing Conversion Top of Funnel 52

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 119

Work Management Marketing Management Marketing Automation Services CMS Development 119

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Litmus

OCTOBER 16, 2024

Instead, focus on creating emails that convert. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. What is the customer lifecycle?

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

The Point

APRIL 21, 2025

Rethinking Gated Content Fulfillment: A More Buyer-Centric Model Here’s how B2B marketers can adjust their content and lead follow-up strategies to reflect the consumption gap: Dont send the individual directly to hosted content. It helps ensure youre capturing a valid email address, reducing junk leads. (If

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

Linkedin 128

Linkedin CRM Enterprise Management Hubspot 128

Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Martech

AUGUST 8, 2024

Marketers are already interacting with the deft and care of a personal shopper. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights.

Positioning 118

Positioning Personalization Work Management Customer Satisfaction 118

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Marketing AI 129

Marketing AI Marketing Analytics Tools B2B Marketing B2B Thought Leadership 129