KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.

SMS 363

SMS Marketing Automation Services Marketing & Strategy CAN-SPAM 363

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 294

Marketing Automation Services Email Marketing Marketing Management Tools 294

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Martech

AUGUST 12, 2024

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. By responding to customer replies via SMS, marketers can drive purchases and boost brand loyalty through exceptional customer experiences.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Martech

JANUARY 31, 2025

marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. For a more compelling experience sent through texting, marketers are adopting RCS. Marketers in the U.S. smartphone market.)

Mobile Marketing 107

Mobile Marketing Paid Search Agency SMS Customer Satisfaction 107

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. As such, I don’t get overly surprised nor excitable these days. That’s still true.

Viral Marketing 164

Viral Marketing Branding Brand Identity Paid Search Agency 164

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. First there was SMS.

Features 109

Features SMS API Marketing Management 109

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Understand, this is not just about having technical understanding.

Work Management 117

Work Management SMS Privacy Marketing 117

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Marketing Automation Services 105

Marketing Automation Services Work Management Marketing Management SMS 105

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 359

Buyer Personas Content SMS Blogger 359

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Email: Business email address Sign me up! Determine if inbound marketing (e.g., Processing.

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Martech

AUGUST 8, 2024

Marketers are already interacting with the deft and care of a personal shopper. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights.

Positioning 117

Positioning Personalization Work Management Customer Satisfaction 117

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 351

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 351

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Marketing budgets as a percentage of company revenue also fell from 10.1%

Allocation 121

Allocation Marketing Budget Creation Budget Programs Marketing Budget 121

SocialPilot

JANUARY 6, 2025

Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. There are a plethora of review management platforms and automation tools available in the market, such as SocialPilot Reviews, Birdeye, Podium, and more. Automated review requests (via email, SMS, etc.)

Small Business Marketing 110

Small Business Marketing Automation Google Work Management 110

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money.

SMS 127

SMS Purchase Planning Mobile Marketing 127

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

NOVEMBER 25, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This helps brands tailor their marketing efforts accordingly. Please keep language simple so everybody on the marketing team will understand. I am trained with MarTech content.

SMS 113

SMS Customer Satisfaction Best Practices Marketing AI 113

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Work Management 91

Work Management Marketing Management Top of Funnel Lead Qualification 91

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Nylas’s ExtractAI is a solution for automatic email data extraction. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. Processing.

Marketing AI 120

Marketing AI Enterprise Management Paid Search Agency Marketing Management 120

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Campaigns 116

Campaigns SMS Touchpoints Budget Programs 116

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. In TransUnion’s Branded Call Display service, marketers can include a brand logo, company name, location, a printed message and an authenticating check mark. But consumers also distrust incoming calls for good reason. Branded calls.

Branding 117

Branding Brand Identity SMS Mobile Marketing 117

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. Market new products and services. eCards may be your solution!

Marketing & Strategy 305

Marketing & Strategy Marketing Strategy Tips Advertising Agencies 305

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. Processing.

Marketing AI 112

Marketing AI Paid Search Agency Work Management Ad Frequency 112

SendX

NOVEMBER 2, 2020

From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands. Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience.

Marketing Proposals 370

Marketing Proposals Marketing & Strategy Ad Frequency Sales Qualified Leads 370

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Image credit: Teemu Paananen on Unsplash.

Event Marketing 337

Event Marketing Planning WOM Paid Search Agency 337