KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. The Reliability of Email Marketing.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. The open rate, or the percentage of sent emails opened by consumers, is critical to developing accurate data to inform the direction of a company’s marketing plan.

Open Rate 195

Open Rate Email Marketing Advertising Benchmark Planning 195

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 135

Email Marketing Planning Tips Paid Search Agency 135

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. It takes time to build up reputation.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. And we're going to help you with, by explaining and providing solutions to the email challenges in 2021.

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Email Marketing 397

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dont forget, iOS 18 affects any one using Apple Mail on their iPhone, iPad or Mac, regardless of email domain.

Marketing AI 118

Marketing AI Privacy Protection Email Marketing Planning 118

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Expert Advice From Trailblazers Email opens were down an average of 4.9% This tells us the additional volume doesn’t actually help in driving engagement rates. Last year was no exception. billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

SendX

NOVEMBER 12, 2020

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 317

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 317

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? According to research , the number of email users worldwide reached 2.9

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Ready to learn how?

ROI 352

ROI Email Marketing Planning CAN-SPAM 352

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Marketing Insider Group

OCTOBER 7, 2020

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Amazing email marketing starts with incredible content – both throughout email and elsewhere.

Startups 363

Startups Email Marketing Marketing Analytics Tools CAN-SPAM 363

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 113

Marketing AI Email Marketing Deliverability Click Rate 113

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results.

Marketing AI 86

Marketing AI Email Marketing Optimization B2B Marketing 86

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey.

Marketing AI 94

Marketing AI Email Marketing Psychographics Marketing & Strategy 94

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It’s a goal-oriented approach. Both channels use some degree of targeting and segmentation.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab.

Promotion 103

Promotion Email Marketing CAN-SPAM Work Management 103

Stevens & Tate

SEPTEMBER 10, 2024

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. Understanding these two metrics allows you to measure how effectively emails are driving engagement and resonating with your audience. Do not confuse the two.

Click Rate 52

Click Rate Open Rate Urgency Marketing Mobile Marketing 52

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

New North

FEBRUARY 23, 2025

Your email open rates might be higher than ever – but those numbers are lying to you. Traditional email metrics have become increasingly unreliable between Apple’s privacy changes and aggressive spam filters. This erosion of trustworthy data creates a critical challenge for B2B tech marketers.

Open Rate 52

Open Rate Click Rate Work Management Privacy 52

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 144

Trends Tips Paid Search Agency Planning 144

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

Long Tail Marketing 122

Long Tail Marketing Open Rate Click Rate Case Studies 122

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. What’s the best way for marketers to implement interactive elements into their email marketing strategies?

Interactive Marketing 52

Interactive Marketing Email Marketing Conversion Top of Funnel 52