Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Email: Business email address Sign me up!

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Marketing Management Automation 124

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets.

Marketing Automation Services 287

Marketing Automation Services Marketing Automation Automation Advertising Agencies 287

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps? It happens.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Professional services and other revenue: $13.6 Put the blame on interest rates.

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. It takes time to build up reputation.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

Work Management 117

Work Management Marketing Management Marketing Automation Services Lead Ranking 117

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

Marketing Automation Services 104

Marketing Automation Services Vendors Planning Marketing Plans 104

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house.

Marketing Automation Services 122

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 122

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Give me MPM platforms. Some notable MPM platforms include: 1. Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions.

Marketing Attribution 112

Marketing Attribution Work Management Marketing Automation Services Marketing Management 112

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Services 103

Marketing Automation Services Marketing Management Multi-Channel Vendors 103

Act-On

AUGUST 9, 2024

Marketing works hard to deliver them, which is why it’s so discouraging to hear things like: We need more leads from marketing… We’re spending way too much time chasing down leads who aren’t ready to buy… Our sales targets are unrealistic, given the quality of the leads we’re getting… And it’s not from a lack of trying.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Marketing Insider Group

FEBRUARY 5, 2025

Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. Understanding users’ inboxes are busier – what’s the best, most efficient time to send your email?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Email: Business email address Sign me up!

Marketing Automation Services 82

Marketing Automation Services Vendors Marketing Attribution Budget Programs 82

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Email: Business email address Sign me up!

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes. New team opportunities.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Tools Work Management 117

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Marketing Automation Services 86

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 86

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Act-On

AUGUST 2, 2024

How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. So let’s unpack the framework that has long been considered the holy grail of marketing data: having a single source of truth (SSOT) for your marketing data.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Heinz Marketing

NOVEMBER 20, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Salesforce), marketing automation tools (e.g.,

Marketing Analytics Tools 94

Marketing Analytics Tools Marketing Automation Services Planning B2B Marketing 94

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging.

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152