Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Processing.

Lead Nurturing 101

Lead Nurturing Relevance Top of Funnel Multivariate analysis 101

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? The emails that constitute drip email campaigns are pre-written and issued automatically, meaning there’s no manual input. The benefits of drip marketing.

Lead Nurturing 279

Lead Nurturing Autoresponders Leads Lead 279

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 294

Marketing Automation Services Email Marketing Marketing Management Tools 294

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Only B2B

SEPTEMBER 11, 2024

The answer lies in lead nurturing—a process that not only broadens your reach but also ensures that leads are continually engaged and guided through every stage, ultimately leading to higher conversion rates. The Importance of B2B Lead Nurturing Multiple decision-makers. Extended research phase.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Brands that automate their marketing tasks use specialized platforms to eliminate manual data entry, redundancies, data errors, and other risks associated with manual processes.

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. Structuring Customer Marketing Based on Lifecycle Stages.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Entering New Markets or Launching New Solutions : To grow, many of our customers depend on launching new solutions or entering new markets.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

SendX

APRIL 11, 2024

In the world of real estate, nurturing leads is crucial for success. This process involves building and maintaining relationships with potential clients from the first contact until they're ready to make a decision.

Email Marketing 393

Email Marketing Leads Lead Marketing Qualified Leads 393

markempa

JUNE 23, 2024

After years of working with B2B companies, I’ll share something I’ve learned: Marketing automation is powerful, but it’s not magic. Through my research and conversations with marketers, I’ve discovered three automation tracks that help build relationships rather than push messages.

Lead Nurturing 156

Lead Nurturing Automation Email Marketing Planning 156

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Create Buyer Personas.

Lead Generation 354

Lead Generation Campaigns Generation Planning 354

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Inbox Insight

MARCH 5, 2025

Stay tuned for more insights from top B2B marketing leaders! So Julie, you’ve had a fascinating journey leading up to your role of Head of Demand Generation at Verse. Could you share a little bit about your journey and your career in marketing? So I kind of found my passion in, in-house marketing and demand generation.

Thought Leadership 59

Thought Leadership Lead Nurturing Ideal Customer Profiles Lead Ranking 59

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 390

Paid Search Agency B2B Sales Account Based Marketing Marketing 390

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Schubert B2B

OCTOBER 17, 2024

As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. Here are the top six B2B marketing trends you’ll want to cozy up to this year. Here are the top six B2B marketing trends you’ll want to cozy up to this year. Ready to turn heads?

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. What is Product Events Marketing Automation? Product Events Marketing Automation is a critical component in successful marketing events.

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps? It happens.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

sagefrog

FEBRUARY 17, 2025

Email marketing is one of the most valuable ways to generate leads, nurture relationships, and drive revenue, but only if its done right. The right approach turns your emails from just another message in an inbox into a valuable resource that builds trust and moves prospects closer to a decision.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

AUGUST 5, 2020

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Increases Brand Recall.

Enterprise Management 279

Enterprise Management Automation Work Management Marketing Management 279

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Where to find them: Email marketing platforms (e.g., Email: See terms.

Paid Content 84

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 84

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Is it brand awareness or lead generation?

Linkedin 343

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 343

Marketing Insider Group

SEPTEMBER 28, 2020

In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Quick takeaways: A lead nurturing strategy helps build a long-lasting relationship with leads that don’t end with a final purchase. Why is Lead Nurturing Important?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Lead Ranking 120

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 120

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. Source: BrightLocal.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. From automating time-consuming tasks to generating high-quality leads, digital tools can supercharge productivity and maximize ROI. Find tools that connect seamlessly with them (like your CRM or email marketing platform).

Budget Programs 94

Budget Programs B2B Marketing Enterprise Management Tools 94

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

B2B Marketing 335

B2B Marketing Lead Ranking Lead Scoring B2B 335

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302