Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 112

Email Campaigns Campaigns Ideal Customer Profiles B2B 112

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, how do you do it?

Creativity 362

Creativity Examples Marketing Budget Urgency Marketing 362

Litmus

SEPTEMBER 24, 2024

For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful?

Email Campaigns 91

Email Campaigns Webinar Metrics Campaigns Marketing & Strategy 91

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Ethics 114

Ethics Urgency Marketing Ideal Customer Profiles Copywriting 114

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? But they’re not useful for sending large email campaigns.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Vision6

AUGUST 16, 2023

But if you are going to resend an email to non-openers, let’s explore some tips for getting the most out of it. What are the benefits of resending email campaigns? Resending email campaigns can be a strategic approach to enhance the effectiveness of your email marketing campaign.

Email Campaigns 95

Email Campaigns Campaigns Click Rate Urgency Marketing 95

The Point

MARCH 20, 2018

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. Consistent subject line testing, however, executed correctly, can be a main driver for achieving steady improvement in open rates and overall email performance. Personalization (e.g.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing. Quick Takeaways.

Demand 241

Demand Content Marketing Planning Urgency Marketing 241

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Should you send emails in the day or at night?

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Segmentation 93

Segmentation Planning Work Management Lead Ranking 93

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SocialPilot

JANUARY 22, 2025

However, it does offer text campaign metrics, which can be helpful for tracking the effectiveness of your SMS outreach efforts. Also, the platforms tagging feature allows users to categorize reviews by themes or urgency, streamlining the prioritization process. SocialPilot Reviews Moz Local Birdeye Brand24 Reputation Pricing $25.5

Analysis 79

Analysis Enterprise Management Work Management Marketing Management 79

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do? What can you do?

Opt-out 259

Opt-out Opt-in Burn Rate Urgency Marketing 259

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. So, let’s dive in.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Zoominfo

MAY 19, 2020

Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Optinmonster

DECEMBER 11, 2024

OptinMonster Pro Tip : Once Facebook users start clicking your CTAs and landing on your site, you need to get those visitors on your email marketing list. Use OptinMonsters Exit-Intent technology to show popups that capture their email addresses before they leave. A visually cohesive page builds trust and attracts more clicks.

Traffic 98

Traffic Facebook Marketing Websites Effectiveness 98

Salesforce Marketing Cloud

APRIL 15, 2025

How SMBs can set up effective marketing CTAs Four tips for optimizing your CTAs How AI can improve your CTAs You’re now a call to action pro What is a call to action? CTAs appear across marketing channels on websites, in emails, in whitepapers and blogs, and within social media posts. But what happens next?

Marketing AI 59

Marketing AI SMB Urgency Marketing Small Business Marketing 59

Optinmonster

AUGUST 16, 2024

As a nonprofit marketer, you’re always looking for strategies that will help you reach your donation goals faster. I worked in nonprofit marketing for 15 years, and I’m going to share tips on when and how to use fundraising thermometers and progress bars. .” Try Charitable today, with a 14-day money-back guarantee!

Peer-to-peer 77

Peer-to-peer Template Urgency Marketing Top of Funnel 77

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. It can be tested on different variations of the browser.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

Martech

JUNE 3, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. How can I make the email stand out? I am trained with MarTech content.

Email Marketing 108

Email Marketing Merchandising Urgency Marketing Best Practices 108

Heinz Marketing

FEBRUARY 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. Differentiate your companys unique value in a crowded market.

Demand 57

Demand Ad Building Branding Brand Identity 57

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Let’s dive in and optimize your email strategy! Clearly articulate the desired action, ensuring it is easily understood by the audience.

Urgency Marketing 131

Urgency Marketing Click Rate Email Marketing Act-On 131

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

Email Campaigns 62

Email Campaigns Campaigns Lead Ranking Lead Scoring 62

Only B2B

DECEMBER 11, 2024

Must Read: 17 Types of Crazy Leads Generation Methods Marketing to Cold, Warm, and Hot Leads While every business desires hot leads, not all prospects are ready to buy immediately. Each lead type requires a tailored marketing approach based on their stage in the buyers journey. To engage cold leads, create demand for your product.

Top of Funnel 71

Top of Funnel Sales Qualified Leads Leads Marketing Qualified Leads 71

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do? What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. Many reputed store marketers call flash sales an ultimate sale strategy. This sense of urgency can easily boost sales for any business. .

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. ” SocialPilot Marketing Team. Social media is no longer just a place to be.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76