Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

SendX

DECEMBER 11, 2023

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

Email Campaigns 396

Email Campaigns Campaigns Practices Best Practices 396

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. It takes time to build up reputation.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 135

Email Marketing Planning Tips Paid Search Agency 135

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Martech

JULY 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns.

Email Campaigns 110

Email Campaigns Segmentation Campaigns Psychographics 110

Martech

AUGUST 22, 2024

Are you tired of your email campaigns falling short? Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. The post Mastering email campaign execution appeared first on MarTech.

Email Campaigns 117

Email Campaigns Campaigns Webinar Metrics Email Marketing 117

Martech

NOVEMBER 15, 2024

Organization develops professionalism and that professional glow rubs off on your email program. It persuades others that email should be respected. Email has always been perceived as a lightweight operation that anybody can do. It’s just knocking out campaigns and collecting the money. “I have to go look.”

Email Marketing 133

Email Marketing Organization Marketing Analytics Tools Planning 133

SendX

DECEMBER 7, 2023

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience.

Email Marketing 391

Email Marketing Marketing & Strategy Marketing Strategy Email Campaigns 391

SendX

NOVEMBER 16, 2023

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

Email Campaigns 396

Email Campaigns Campaigns Conversion Optimization 396

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. Buckle up, email geeks.

Email Marketing 106

Email Marketing Practices Personalization Best Practices 106

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns.

Marketing AI 133

Marketing AI Email Marketing Work Management Marketing Management 133

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

SMS 114

SMS Email Marketing Ad Frequency Opt-out 114

Marketing Insider Group

JUNE 23, 2025

Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. Outsourcing your marketing gives you hours back in your week. Need someone who knows how to write emails that people actually open?

Paid Search Agency 233

Paid Search Agency Advertising Agencies Ad Agencies Work Management 233

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Email: Business email address Sign me up! Dig deeper: Email marketing strategy: A marketers guide 2.

Email Marketing 123

Email Marketing Phishing CAN-SPAM Domain 123

SendX

OCTOBER 25, 2024

And when I am talking about selecting the best font for email marketing, it is the Typeface and not the Font. What is the right font for your email marketing campaigns? After that, you will be able to choose the best font for your emails. Where to Find Free Fonts for Your Email Marketing?

Best Practices 312

Best Practices FAQ Terms and Conditions Email Marketing 312

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 394

CTR Advertising Benchmark Email Marketing Click Rate 394

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 113

Marketing AI Email Marketing Deliverability Click Rate 113

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. So, let’s dive in.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Webbiquity

JANUARY 28, 2025

According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. What Are Modular Email Templates?

Template 141

Template Product Lock-In Email Campaigns 141

Marketing Insider Group

JULY 22, 2024

Tracking where engaged users come from—organic search, social media, email campaigns, or paid ads— helps you identify high-quality traffic sources. This data lets you focus your marketing efforts and resources on channels that drive meaningful engagement and conversions. Reach out to learn more or book your free consultation.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 144

Trends Tips Paid Search Agency Planning 144

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Skipping QA can result in broken campaigns, compliance issues, and lost revenue. Don’t let them ruin all the hard work you’ve put into your email campaigns.

Email Marketing 73

Email Marketing Enterprise Management Deliverability Planning 73

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. Wrap Up To wrap up, SEO resellers are essential for building and executing strong digital marketing strategies.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Positioning 127

Positioning Work Management Marketing Management Multi-Channel 127

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. Marketing Insider Group can help you build a successful blog content strategy. Dont know where to start?

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

Multi-Touch Attribution 118

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 118

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. What’s the best way for marketers to implement interactive elements into their email marketing strategies?

Interactive Marketing 52

Interactive Marketing Email Marketing Conversion Top of Funnel 52