How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. Lead Generation (13 responses) Marketing Budgets (12 responses) “The biggest challenge we have is getting the word out to prospective customers about how. grail of marketing metrics: campaign ROI.

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

Anatomy of a Finny Award-Winning GDPR Email Campaign

PathFactory

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate.

How To Make Non-Boring Content For Your Email Campaign

Martech Advisor

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring. But email marketing doesn’t work on its own.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. Here are 5 marketing ideas for auto repair shops to help increase their word-of-mouth referrals. Use Email Newsletters to Keep in Touch.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

Do Marketers Understand The Word Strategy?

ANNUITAS

Each and every week there are reports, webinars and articles written on how to execute an effective “fill in the blank” campaign. Marketers are looking for insights on email campaigns, social campaigns, telemarketing campaigns, etc.

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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

Marketo

” If you received an email with that subject line, would you open it? And then she opened the email and saw this: Did you read it? Did you read every single word? Before reading that email, had you ever heard of Influitive? Check out our email design cheat sheet.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Develop a weekly email newsletter. Ask over email.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Develop a weekly email newsletter. Ask over email.

No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. How does video fit into your customers’ campaigns? Those are my top 3 on the email side.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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The ABC’s of Email Marketing

Marketo

So, here they are, the ABC’s of Email Marketing. There are no set rules when it comes to running a successful email campaign. In this vein, B2B email marketing campaigns can learn from B2C campaign best practices just as well as B2C campaigns can learn from B2B.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Do you feel like you hear the word “data” thrown around a lot lately? And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Share email. by Jesse Noyes | Tweet this. You’re not crazy.

What Is Buzz Marketing?

Single Grain

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? And what’s up with blog posts (side bar) in this email?

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3 Quick Takes: Email Best Practices for B2B Marketers

emedia

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place. A large number of undeliverable emails can set off red flags.

Why You Should Be Cross-selling to Customers

Sales Intelligence View

Promotions, advertising and positive online word of mouth are all components of the effective use of social networking tools. There are also loyalty programs, email campaigns, relevant product upgrades and myriad other techniques and technologies.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT !

How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. On Facebook, blog posts longer than 1,500 words often receive 22.6% Email Marketing.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. This is why email marketing has become so popular. Well, at least it used to be just an email marketing tool. "The money is in the list!"

Scoop.it new feature: level up your email newsletter campaigns in Scoop.it

Scoop.it

But the one thing you will always have control over—instead of being at its mercy—are emails. Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox.

INDUSTRY ALERT: Google Postmaster Tool Data Outage

eDataSource

Now it appears there has been a major data outage with Google Postmaster Tools , with no email delivery data updated since June 13. Normally the data are usually updated within 24 to 48 hours of emails’ arrival at Gmail. June has not been kind to Google’s Cloud Service.

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10 Great Ideas for Your Next Subject Line Test

The Point

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. To make the process of choosing testing pairs easier, here’s a handy list of test ideas to use as a reference for your next campaign: 1.

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How to make outstanding video thumbnails

Biznology

It’s well-known that video links in email and social media increase opens and clickthroughs. Embed video in email? You can embed video in email. Campaign Monitor has a good article on the pros and cons. Everyone is making videos.

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Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. What makes email media different from web ads?

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The 100 Email Marketing Statistics You Need to Know

Atomic Reach

For example, contrary to popular belief, email is still an effective way to reach audiences. This year, active email accounts are expected to hit 5.6 Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information.