markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. ” They are names and email addresses, and if you are lucky, phone numbers and company names and titles. At SAP, we called these inquiries “raw responders.”

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads. Target Website Visitors and Fans with Video Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Binary Demand

MARCH 26, 2024

Reach out directly with a personalized email highlighting how their solution addresses the challenges David is likely facing based on his research. For example, crafting impactful email campaigns requires a deep understanding of your audience and preferences.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Consider content such as partner case studies, e-books based on partner interviews with specific expertise, and partner influencer social campaigns that include their testimonials.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Sharpspring

APRIL 29, 2020

I often share content about SEO trends, email marketing, or marketing-related stories that catch my attention. You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. Social media is about sharing content and networking. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Consider content such as partner case studies, e-books based on partner interviews with specific expertise, and partner influencer social campaigns that include their testimonials.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Leadspace

AUGUST 15, 2019

You can build a loyal following and use a newsletter and email campaign to uncover even more opportunities. Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later. A company blog is another great tool.

Webcast 48

Webcast Business Case Studies Case Study 48

Only B2B

MARCH 17, 2020

Encouraging Audience Attendance with Targeted ABM Campaigns. You can use: Your CRM to distinguish prospects and customers in the region the event is taking place Send email invites to targeted lists (per role, designation industry, etc.) The endless emails are never even opened. Audience Attendance. Meeting With Audience.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Most companies deploy to the list for you, you never receive an actual list of emails.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. We built entire email cadences off the report.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Conductor

APRIL 15, 2020

For B2B brands, the experience is common: events have been cancelled, email campaigns don’t deliver as well, and media budgets have been slashed. . Currently, we are running campaigns offering free assessments and access to Conductor’s research capabilities. Conductor Recommitted Ourselves to Adding Value.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Crimson Marketing

JULY 23, 2015

In fact, most companies that use marketing automation use it as a basic email distribution system. An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. How to put all marketing programs under a quota. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Lead generation expert Dan McDade (left) says he’s seen campaigns in which 99 percent of the leads generated were worthless. Sign up for our emails here. Ninety-nine percent. Quality time. Like this post?

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? The reader who clicks on an email, by comparison, has received far more information and is therefore going to be much more inclined (and ready) to complete the registration process. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Not all emails count: Not all emails count toward these measurements.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Digital B2B Marketing

APRIL 17, 2013

That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. The Spectrum of Marketing. A mobile banner?

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! Better open rates in emails. Larger webcast audiences. In many enterprise B2B organizations, only 25% to 30% of leads are attributed to marketing, and many will say those numbers are high. Your Turn.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Besides name and email, choose your registrations carefully! Many just choose the default answers so they can get through the process and download the webinar or webcast that they want.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hubspot

MARCH 6, 2019

Email Marketing. Did you know mobile users check their email three times more often than non-mobile users? Not only that, but mobile is responsible for at least 50% of all email opens , according to data we collected from Campaign Monitor. Identify some loyal customers on which to test new mobile campaigns.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Marketing Insider Group

MAY 5, 2011

Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. This isn’t perfect, easy or for the math-challenged but it can provide a better view into the appropriate value of your marketing contribution by campaign.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Valasys

NOVEMBER 16, 2018

Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Email Signature. If your team emails prospects on a daily basis then the email signature becomes a great way to spread the news of your webinar to people who are outside your regular database. Email Workflow. Social Media.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Sales Engine

JANUARY 25, 2016

But if you want to become the market leader and dominate your space, you’re going to have to change your approach because there are so only so many emails, tweets, and posts you can do before hitting diminishing returns on each tactic. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. But in either case its a big number. Could you do it with confidence? What data is included?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

SWZD

SEPTEMBER 23, 2019

One example of the benefits based messaging approach is the campaign around “Pennies a Day” (for service providers): “why would you have your customers spend $500 for Wi-Fi services at BestBuy when you can offer them carrier class service for ‘Pennies a Day?’”. He also described how sales is given as much information as possible with leads.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 48

markempa

JUNE 7, 2005

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. If all will be presented is that which we can read from the slides, may as well just email them. Know your subject 3.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

LeanData

JANUARY 5, 2015

So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. That’s why I can’t evaluate my campaigns properly; I wasn’t “data-driven”. Write my 12 favorite campaigns on a piece of paper.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. That’s why I can’t evaluate my campaigns properly; I wasn’t “data-driven”. Write my 12 favorite campaigns on a piece of paper.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40