Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) Click on the infographic to view full size.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

4 Simple Ideas to Personalize Your Email Campaigns Today

Modern Marketing

Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing

How B2B Marketing is Changing in 2018

It’s viewed as the most effective lead gen tactic, followed by social media. to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. advertising and outbound email marketing. 1How B2B Marketing.

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

Advisor Sees Immediate Results with The FMG Suite Email Campaigns Tool

FMG Suite

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

Interesting Infographics: Must-Know Data To Improve Your Email Campaigns

LEADership

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Day the email is sent (46%).

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Directive Agency

This is where drip email campaigns come in. Counter the annoyance of email with value for the recipient! Create custom nurture campaigns for each type of user on your site. what page the user is currently viewing. IFTT Rules: Setting Up Adaptive Drip Campaigns.

Business video trends worth noting in 2018

Biznology

86% of views of business-related videos take place on desktop browsers. The most popular viewing time. Wednesday between 7AM-11AM PST is the most popular viewing time. But viewing actually varies very little across the work week (17% ±1%). Sign up for our emails here.

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7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Automated Emails: Your Secret to Driving More Business

Delivra

Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. Image Source: Campaign Monitor.

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Here it only appears at the bottom of the email. View the Webcast Now.”.

Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search. The study also indicates that an email customer is 11% more valuable than the average.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Click here to view the embedded video. A writer whose writing is not read has failed in his view. Nielsen ratings became a household name by sampling household television viewing. Share email.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.

Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

The Phoenix Suns scored on that front recently when the team used its access to a deep archive of media and knowledge of fans origins with the organization to drive a creative renewal campaign. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. Click here to view the embedded video. Share email. by Jesse Noyes | Tweet this.

How to Use Video in Your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. If you’ve decided to go video in your email campaigns, how’s it working?

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Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget

Vidyard

As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Our app enables you to drag and drop compelling visual links to your video content into your email and give your campaigns a boost with an interactive experience.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation

Maddox notes that, "according to the [ANA] report, 73% of respondents reported a lack of confidence in understanding the sales impact of a marketing campaign." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them. SalesHandy’s mail merge feature allows you to send personalized mass emails.

How to Tweak Your Emails and Website for Mobile

Modern Marketing

There are other aspects to both your email campaigns and website that you’ll need to tweak in order to create a more effective user experience (UX) for your customers and prospects as part of your mobile marketing strategy. Mobile Email Campaign Changes.

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How to make outstanding video thumbnails

Biznology

It’s well-known that video links in email and social media increase opens and clickthroughs. They need to be clear because video is often viewed on phones at very small sizes. Embed video in email? You can embed video in email. Everyone is making videos.

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Using Link Targeting for Improved Inbox Personalization

Modern Marketing

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox.

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Putting Dynamic Back into Email Design

Modern Marketing

While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 The first email was sent in 1971.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments.