29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. Email Marketing

Trending Sources

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

Opt-in 113

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. When email deliverability is weakened , your whole sales funnel loses its impact and unverified contact lists get email campaigns off to a bad start. All that remains are people sick and tired of endless emails.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Data from just your site or email is woefully incomplete. Your online ads are the banner equivalent of batch-and-blast email.

Define Your Enterprise-wide Content Use Case Requirements

Avitage

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. They represent each vertical you sell to.

Case 42

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Modern B2B Marketing

Marketers add them to email campaigns to keep mid-funnel buyers engaged. Aim to build a collection of case studies that are relevant to each of your target verticals, personas, and applications.

How Big is Too Big? One Email Offer That’s Tough to Ignore.

The Point

As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. This ensures the headline will be visible in most email clients even with images turned off.

Focus on Accounts – Not Leads – for Better ROI

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You content library has 20 pieces of content that you can use in targeted nurturing campaigns for these people. Being a marketer at Act-On is great.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Key differences among CDP systems include the types of data they ingest, how they unify customer identities, support for real-time updates and queries, and ancillary capabilities such as machine learning, segmentation, message selection, and campaign management.

5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

As creative director, Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. That could be email, postal direct mail, digital or print ads in specific publications, video (which could be part of an email campaign), or billboards.

CHART: 23% of Email Engagement Is Explained By Segmentation

Modern B2B Marketing

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. Email Marketing

Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable

Hubspot

It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended. Unbeknownst to you, Outlook has managed to change your entire email. 7) Preview and test emails.

Include video content in your buyers’ journey

Biznology

Regardless if you’re a small, medium, or large company, and regardless of the vertical you are in, your business can benefit from the efficiency and the productivity of what corporate video marketing can do to give information and drive action. Sign up for our emails here.

7 Ways Your Sales and Marketing Can Align

Modern Marketing

A successful email campaign? Whether it’s geographical regions, industry verticals or individual products and services, the sales and marketing managers for each area should sit down together every quarter to make joint plans. They should analyse opportunities, evaluate past marketing campaigns and then set objectives and strategies for achieving them together for the coming quarter. by Sylvia Jensen | Tweet this Here’s what we know.

10 Best Practices for Mobile-Friendly Emails

Marketing Action

It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices ; Movable Ink’s Q1 2015 Mobile Device study found 67% of email opens were on mobile. Keep email messages short.

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

chiefmartech

If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there. how to synchronize display ads with email campaigns).

Boost Your Demand Gen Mix with Account-Based Marketing

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You content library has 20 pieces of content that you can use in targeted nurturing campaigns for these people. Being a marketer at Act-On is great.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Ranking in Facebook Search by Vertical Measures. Designing Email Campaigns for Facebook Messages by Campaign Monitor.

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment

Fathom

What happens in most companies is this – marketing works extremely hard to generate leads from a variety of sources (Organic optimization, Paid Advertising, Tradeshows, Email – you name it). Sales Qualified Lead (SQL) – This is the default status of leads added through data.com, by clicking ”new” in the leads tab, uploads from vertical research or a visitor to the website that completes an action oriented form (Contact Us, Pricing, or Assessment Request).

MQL 18

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Email Marketing. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6.

Take Your Audience Development Inbound

Hubspot

Example inbound techniques include email campaigns, targeted offers, and continuous engagement in social media. They may not recognize the value in signing up for your email lists, liking your pages on social media, or downloading a piece of sponsored content.

Laying the Groundwork for a Successful Account Based Marketing Strategy

Engagio

Otherwise, how will your target accounts and personas be entered into the correct marketing campaigns? For a given role like “Account Executive” there can be 50 different variations that become problematic if you’re trying to run a targeted email campaign to Account Executives.

Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

On top of that, we then give our customers the power to action on those insights – from optimizing their media spend to making every aspect of their ABM campaigns smarter – to reach their buyers and ultimately drive revenue. The permeation of predictive past just enthusiasts and visionaries into new industries and verticals can be attributed to the real, measurable results that businesses are witnessing.

MQL 14

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Email. Email. .

5 Surprising Insights ABM Can Teach You About Your Target Market

Engagio

As each team member sent numerous custom campaigns, they received reminders about the status of each one, all while leads and contacts were aggregated in Salesforce. What if a specific marketing campaign or channel seemed to resonate with certain roles?

10 Email Marketing Tips for Tech Firms

Hinge Marketing

Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. Variety is the spice of email.

How Context Strengthens Your Entire Marketing Funnel

Hubspot

We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Wanted to infuse your CRM system with data from your latest email marketing campaign?

New Charts: Most Effective Email Marketing Tactics for 2011

Hubspot

In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects.

Email Marketing: How Much Is Too Much? #MKTGdebate

Hubspot

The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns.

Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content

Marketing Action

A strong call to action can make all the difference in a piece of content, whether it’s in an email, a landing page, text message, social media post, or anywhere else you’re promoting your brand. 12 Tips for Amazingly Effective Email Subject Lines.

8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

The other group of visitors arriving at your site are people who found your company organically, and they are more than likely landing on a specific landing page created just for them -- either via a specific campaign such as an email send, through a shared link, or via a targeted search term.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

Define Your Enterprise-wide Content Use Case Requirements

Avitage

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. At any given time: on your website, your email campaigns, and in sales conversations (hopefully) are buyers who represent ALL PRIMARY POINTS on your content requirements map. They represent each vertical you sell to.

Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results. If anyone has taken the obvious next step of creating vertical packages for specific industries, I haven’t seen it. (Of

Interview with Infer on Predictive and ABM

Infer

Even if a company does not have enough data to build a predictive fit model, say for a new vertical or market, that company can still benefit from predictive by using a Market Development Model to identify its top account list. From there, many companies layer on account-based behavior scoring, which uses MAP data to show reps which of their accounts are most engaged with the account-based campaigns that marketing is running.

Get Rid of Your Marketing Database Deadbeats

Anything Goes Marketing

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. As reported by MarketingVOX " The move was made to create a more engaged and active recipient pool after discovering that the high volume of emails was diluting its brand instead of building equity." Tags: email marketing

4 Steps to Improve the Value of Marketing

Measure Up Marketing

In the same verticals and geographies we’ve always done business with? In new verticals and geographies. And the days where we could use output-based targets, such as a monthly email campaign to prospects or one webinar per month, have also gone by the wayside. Ted Levitt, author of The Marketing Imagination, writes, “The role of marketing is to create and keep customers.”