4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

How to Incorporate User Generated Content into Your Nonprofit Marketing

Hubspot

User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. You can drop these videos and images into membership conversion emails, blog posts, and social media content.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns.

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Work with your sales and customer service teams to document common questions, comments and concerns of prospects and existing clients or users. Analyze these interactions to understand user intent and identify the common patterns that emerge.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Email has long been the workhorse of digital marketing. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. Implementing a personalized campaign without the right solutions could take months to get out the door.

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Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Include in Your Email Marketing Campaigns. According to one study , three quarters of companies view email as either “good” or “excellent” in terms of ROI. Promoting your content in your email campaigns can increase your content's visibility.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals.

4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

Brandpoint

User and search intent. Segment your email list, and then segment some more. We’re an online culture now and brands need to keep up by creating a well-defined and streamlined experience for their users to make any process easier and enjoyable. User-generated content.

Top B2B Content Marketing Strategies for 2019 and Beyond

The Lead Agency

While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. This is usually done through email marketing and marketing automation.

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?

Brandpoint

While the funnel is a helpful guide through the buyer’s journey and an effective method for lead generation , it ultimately focuses too much on closing a sale and moving onto the next. Engage phase tactics include: Segmented email campaigns. Personalized email campaigns.

6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Email marketing occupies a funny space in our digital marketing tool kit. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. We’re in a world where email marketing is more important than ever. Email marketing is the same.

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

The Engineering in Motion Engineering360.com video email campaigns, according to Zander, earned: 36% email open rate. HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

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Email's Future: Custom App Experiences for the Inbox

Modern Marketing

Not only do you need to spend time and resources building a mobile app that actually delivers value and a good user experience, you then have to get consumers to download it, compete for real estate on their home screen, and hope they don’t simply delete it later on. Email.

How to Integrate Email and Social Media Into One Seamless Marketing Strategy

Content Standard

Social versus email. Email is direct, targeted, and inspires action. But when you integrate email and social media, letting the two channels support each other, that’s when the real magic happens. Use Social Media to Build Your Email List (and Vice Versa).

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Creative campaigns might be easier to create and the ability to produce revenue completely online (often without having to go through a salesperson first) definitely makes digital marketing more appealing. It gives users more time to review the information and visuals.

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. what more one can do with email design.

Last-Minute Holiday Marketing Guide for a Successful eCommerce Season

Optinmonster

To get your most popular products and services in front of more interested people, we suggest either creating a simple email marketing campaign or using ads—Facebook ads are a great, cost-effective option—to target your ideal customer. User-Generated Content Contest.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

1,000: Boost a digital campaign already driving business-centric results. Boost a digital campaign already driving business-centric results, says @AmandaChanguris. With $100,000, I’d test dynamic content recommendation engines for email. Generate new thinking.

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How to find the target audience: 6 simple steps

Valasys

Figure out the Past Success Patterns: The marketers need to benefit from the list promotions or campaigns that have worked well for their companies in the past. Contact us for any help to optimize your marketing endeavors via tailored campaigns to improve your sales revenue. Prologue.

SnapApp Of The Week: KONG Company's Jumbler Contest

SnapApp

KONG chose to build an interactive user-generated photo contest , and asked users to submit a photo of themselves with their furry friends for a chance to win the newest product from the famous pet supply company. The user response for this contest was especially impressive.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

You can’t test everything, so direct your testing efforts toward those things that are most likely to generate significant lift. “Testing definitely isn’t just for one-time promo emails,” says Helen Lillard , Principal B2B Consultant at OMC Consulting.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

How to accelerate Instagram growth (without buying followers)

Sprout Social

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Instead, try: Keeping an eye on competitors with a similar target audience: Find out what kind of content your competitors are posting and make a note of anything that generates a lot of engagement.

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A CMO’s insight into Dreamforce 2016 – The era of communities commences

Amplifinity

This was clear in every sales session I attended where personalized and social selling was emphasized versus email campaigns and cold calling. Product management continues to struggle with getting user feedback.

A CMO’s insight into Dreamforce 2016 – The era of communities commences

Amplifinity

This was clear in every sales session I attended where personalized and social selling was emphasized versus email campaigns and cold calling. Product management continues to struggle with getting user feedback.

Traditional Video Hosting Versus New Gen Video Platforms

Vidyard

My name is Jeff Gadway and in this Chalk Talk, we’ll discuss the differences between traditional video hosting and new generation video platforms and which makes the most sense for you based on your business’ needs. New generation video platforms are better suited to these goals.

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Top 10 Marketing Automation Mistakes

The Point

In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1. That discrepancy may cause your outbound emails to be blocked. Not changing default email domain to properly brand tracking links. Sending too many emails.

People Put More Faith in Consumer Reviews than Friends or Family

Content Standard

A new report shows that more than two-thirds of US Internet users trust businesses more because of positive consumer reviews. But in 2015—in part because of increased mobile use—reviews are a big part of users’ online shopping experience.

40+ Of The Best Marketing Automation Tools For Your Business

Referral Rock

Some may think email automation is not a form of marketing automation. But think about it… Email automation is a definite component of marketing automation. Use emails to blast out your newest blog entries. Probably via social media and email lists. Email Marketing.

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6 Ways to Establish a Trustworthy Brand

Zoominfo

Get more personalized: Nothing tells a customer or prospect you don’t care like a one-size-fits-all email campaign. Promote user-generated content that showcases customers using your products or interview customers directly and create a blog post or video using the material.

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The Secret Unfair Advantage For Your Sales Team

LeadGnome

At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Basically, we send a LOT of emails. Specifically, the typical annual response rate for email campaigns is (conservatively) 2%.

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Heat Things Up: 3 Ways to Re-engage Cold Subscribers

Marketo

A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. Send emails out about the latest-and-greatest products.

10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

The invite-only status generated interest and a feeling of exclusivity for the people who were lucky enough to sign up (not unlike early Facebook). Today, Gmail is one of the world’s most popular email platforms with more than a billion monthly active users.

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Why Your Content Plan Must Include Interactive Content

Marketo

Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs.

Get More out of your Marketing Automation with Interactive Content

Marketo

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? It may be marketer defined content or it might, in the case of a photo contest, be user generated.

Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown

Fathom

Data Studio 360 is a new offering that Google Analytics users should be especially excited about. Leveraging the integrations with many Google products right off the bat, Data Studio allows users to build out everything from simple reports and dashboards to really in-depth segmented reporting in a clean, simple, drag-and-drop interface. Reports can be shared and edited by multiple users simultaneously and in real time.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010.