How to Improve Your Free-to-Paid Conversion Rate (With Examples)
Optinmonster
JANUARY 18, 2024
Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade.
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