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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

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If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? Immediately greet all traffic in the holiday season with a notification or a screen takeover. Create a Unique Campaign Message. Or should I buy now? Clear communication.

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

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You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

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It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).