The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? But, what is at about email that makes this achievable?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling. Focus on the core message or CTA you want to convey.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

DECEMBER 29, 2020

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns. Customization produces brand loyalty. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CCO: Given the size and visibility of Coca-Cola, new campaigns must be a complex undertaking.

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Today, it’s more than an email marketing platform. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. Get MarTech! In your inbox.

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. more on video ad campaigns than they did just five years ago, reaching a staggering $12.66 Instead, focus on storytelling to connect with your viewers on a deeper level.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Incorporate into Email Marketing.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. What is the value of a long-term content strategy compared to a traditional campaign-focused approach?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Salesforce Marketing Cloud

AUGUST 29, 2023

Show what you stand for : It’s not enough to just create some social media posts or email campaigns about corporate goals like sustainability or equality. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

JANUARY 24, 2023

And that spans across multiple marketing channels and campaigns. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Enabling Employees to be Brand Storytellers People trust people. And they all have influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 63

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 63

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We had a campaign a couple of years ago called ‘Made Possible with Lincoln Electric’ and what we found is that we got the most traction from stories that were people centric. Are we getting feedback in the form of comments, questions, letters, emails, etc.?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Email channels are always open, and we get a lot of feedback on Twitter, too.

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Emphasis on creativity and storytelling Despite the advancements in technology and data-driven advertising, the importance of creativity and storytelling in TV advertising remains constant. Business email address Subscribe Processing. Get MarTech!

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Let me know in the comments below, share your thoughts on social, or just shoot me an email to michael at marketinginsidergroup.com. But that future may not be far off. The third biggest trend is employee activation.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

TowerData

JANUARY 3, 2023

Email interactivity. Boosting engagement with storytelling. As third-party cookies degrade, email addresses will become even more important as the central data point and identifier for most online marketers. More than ever, your success will depend on having an email database that can meet this challenge. Economic trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Let’s find out. Bad Subject Lines.

Email Campaigns 47

Email Campaigns Campaigns Sales Genius SMB 47

Trade Press Services

OCTOBER 9, 2023

While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team. Campaigns can flop , strategies can fail and negative feedback is par for the course.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Content Standard

MAY 22, 2017

” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. Basically, you’re every email marketer’s worst nightmare. Recently, however, one email caught my eye. Image attribution: Nick Brown.

Interactive Marketing 60

Interactive Marketing Email Marketing Campaigns Paid Search Agency 60

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. These thoughtful tactics are often timeless, yet forgotten methods that leave a lasting impact with clients.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. population with your viewpoint.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Navigate the Channel

SEPTEMBER 15, 2023

Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. Campaign Optimization AI doesn’t stop at personalization; it extends to the optimization of marketing campaigns. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClickZ

AUGUST 10, 2020

Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. JIGGY utilizes Omnisend’s automated workflows, such as welcome series and cart abandonment workflows, to generate 69% of their total email revenue through automation. “I

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Martech

MARCH 22, 2024

By feeding GPT-4 the baseline content strategy, target audience and important campaign themes, we were able to fine-tune a list of engaging content ideas that seemed feasible and aligned with the bottom-line goal. Producing varied character descriptions for storytelling. Providing language translations for global campaigns.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? What is your opinion on sending email content regarding the current situation? Let’s dive in. Coronavirus doesn’t make that any less true.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185