Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Now’s your chance! In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Webbiquity

AUGUST 22, 2017

Here are some ways you can position your brand: Target a niche group of people —The email marketing space is crowded with more than a dozen similar platforms like MailChimp , Aweber , and more. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

ClearVoice

JULY 14, 2023

Every day, the average email user receives 147 messages. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Scoop.it

OCTOBER 5, 2021

Or you find yourself developing bad habits like checking your emails too many times. Here are some of the most powerful features: Inbox Zero heroes: The feature allows you to transform your emails into “to-do” lists in one click. This ensures that you respond to all your emails resulting in a clean inbox. . Right Inbox.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Heinz Marketing

MARCH 24, 2021

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. When starting to promote an event, it’s best to begin by drafting a campaign plan. Email Promotions. One of the most powerful tools for event promotion is email.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

Hubspot

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Promote Your Website on Your Email Signature. Send Email Newsletters. Network at In-Person Events. Send Email Newsletters.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual? Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. is a sales automation platform that allows users to both prospect and send automated email campaigns.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Hubspot

JANUARY 14, 2019

Once you've optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it's time to make sure everyone sees your masterpiece. Your Website or Campaign Landing Pages. Email Campaigns. Email Signatures.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - Get 20% off on all plans. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Exo B2B

SEPTEMBER 19, 2023

First of all, they will be strategic and will concern, for example : A- Brand strategy: build a brand strategy based on your strengths and strategic positioning, and develop a strategic signature. This involves determining how much money will be allocated to each channel, campaign or event.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Buffer

OCTOBER 21, 2019

It doesn’t get much better than a moment of delight on social media. Social media engagement seems like a slam dunk strategy. One of the quickest and easiest ways to set yourself apart on social media is simply to reply. Social media engagement is public. Social media is where your customers are.

Social Media 75

Social Media Media Ideal Customer Profiles Paid Search Agency 75

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Need to generate some quick social media copy? Once a neural network is trained, not even its designer knows exactly how it is doing what it does.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

The Lead Agency

JANUARY 18, 2023

Use a multi-channel campaign to build interest Whatever you do, don’t go into a trade show without putting any effort in beforehand. One or two days after the trade show while the event is still fresh in their mind, follow up with a phone call or email containing information relevant to the prospect’s interests.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Don't be afraid to use your Twitter background to highlight your campaigns and drive Twitter users to action.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. What is an email list? Using Email.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Scoop.it

SEPTEMBER 7, 2022

Asking your consumers to provide you with their name and email address to download something is common. You can add information to your email list and create a drip campaign that helps move your leads through the sales funnel and maximize conversions. Grow your email list. Cold email outreach. LinkedIn slides.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. EMAIL MARKETING EFFECTIVENESS. There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ConvertKit

JUNE 4, 2021

What does count is: Your social media presence. The subscribers on your email list. Growing your social media following might feel like you’re moving slower than a snail, but that doesn’t mean you can’t access a large audience while waiting for your platform to grow. A well-crafted pitch will keep your email out of the junk bin!

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. First things first … How important is a follower count on social media?

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

accelerate agency

AUGUST 7, 2021

We all have networks, and referral marketing helps use the networks of your customers to expand your business. Referral-based marketing grows a business’s customer base by leveraging networks of existing customers. . Campaigns using this strategy merely influence and encourage this process along. Social referral.

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Hubspot

AUGUST 18, 2017

So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds , of methods for content distribution beyond social that you might be overlooking. 10 Ways to Distribute Content Beyond Social Shares. 1) Personalized emails.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

JULY 2, 2018

While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience -- if done correctly. Crew’s email list to get their “Flash Sale: Midnight” offers. And I subscribe to SoulCycle’s emails to hear about unique classes happening near me. How to Build an Email List From Scratch.

Ad Building 101

Ad Building Marketing & Strategy Effectiveness Landing Pages 101

Outbrain

NOVEMBER 7, 2021

If you run a business, you know that an excellent product or service won’t sell if the marketing campaign for it is ineffective. By the end of this guide, you’ll have a clear definition of co-marketing and understand how to run co-marketing campaigns that help you secure leads, generate more revenue for your business, and build your brand.

Campaigns 49

Campaigns Advertising Agencies Paid Search Agency Marketing Proposals 49

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. To increase the followers on your LinkedIn Business Page, it takes time, patience & excellently tested & optimized social media marketing tactics. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Belkins

FEBRUARY 21, 2021

If you want to build an efficient B2B lead generation campaign, try on your prospect’s shoes. When your database is in perfect order, it will be so much easier to run effective marketing campaigns. Moreover, you should collect their emails to keep in touch with them later, increasing the odds of converting them into customers.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Biznology

APRIL 7, 2016

Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Circle Studio

NOVEMBER 2, 2017

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”?

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Vidyard

MARCH 5, 2014

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. More details on multi-platform promotion can be found here.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Hubspot

MARCH 3, 2016

In a world where information about you is readily available on the web and social media, it's vital that you clean up and update your digital footprint and personal brand -- before you start sending out those applications. As a marketer, I did what I do best: I ran my job search like a marketing campaign. Not so fast, my friend.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28