5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

Advisor Sees Immediate Results with The FMG Suite Email Campaigns Tool

FMG Suite

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

3 Reasons Your Emails Are Being Filtered to the Junk Folder

Hatchbuck

And that’s exactly what happens when your polished email campaign that took you a week to perfect gets filtered to the junk folder. Here are three lesser-known reasons why your emails are being filtered to the junk folder – and some ideas for what you can do about it.

Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

Once you've optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it's time to make sure everyone sees your masterpiece. Your Website or Campaign Landing Pages. Email Campaigns.

Top 3 Gmail Extensions for Better Engagement

Biznology

Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the best email for productivity and efficiency.

Tips on Proper Brand Building with Email Marketing in 2019

Altitude Branding

One of the best channels to build brand awareness is through email marketing. Having a concrete email marketing strategy in place for your business will help you to successfully get the word out! Should you use email marketing in 2019? Your email templates.

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Top 10 Email Marketing Templates and Design Examples You Need to Try

Martech Advisor

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

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The Definitive List of Black Friday SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Cyber Monday is over.

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The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

List 195

How to Build Your Small Business Email List Like the Big Guys

Hatchbuck

Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. It may leave you wondering how the big companies do it – how do corporations grow their email lists to tens of thousands of eager subscribers? Rather than focusing on email capture as a broad numbers game, look at it strategically. Even big corporations don’t target everyone in their email campaigns.

Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ).

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.

Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions. Benefits of Video in Email. Video Email Marketing Statistics.

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

… add it to the signature in your email so happy clients can leave reviews for you. … add it to an email campaign asking for a positive review once a new customer has been successfully onboarded.

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10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Another is that during election season, our inboxes explode with irrelevant emails that constantly beg for your donations to a particular party or candidate. Easy – it is perhaps the most foundational element to any successful email marketing program. Email Marketing

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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

When you’re forced to use inaccurate data in your email campaigns, you risk high bounce rates and low open rates, and you can forget about boosting your conversions. . Let’s say, for example, you decide to use a data enrichment tool and signature scraper technology.

6 Underused CTAs to Include in Your Email Marketing

Hubspot

You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. Here are some primary and secondary call-to-action opportunities to consider in your email marketing, all taking different forms that you might not have thought of.

Free Content Tools to Give Your B2B Content a Little Extra

KoMarketing Associates

Bonus tip: If you have the Chrome plugin it also works with Google Mail to flag any errors in your emails as well. These tools can help you better share across different platforms like social media and email. Mailchimp is an email marketing platform that has a free level.

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7 of the Best Email Marketing Campaigns of 2016

Marketo

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook.

8 Tips You Need to Know to Build Effective Sales Emails

Outbrain

Statistics and research prove the fact that email is still the best performing channel to communicate with business partners – and gain new contacts and contracts. Business email and sender name are solid. You can create a business email account via G-suite by Google.

5 Surprising Uses for Marketing Automation

Modern Marketing

For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. For the first 45 days, I received emails that introduced me to different facets of the company. By sending automated, relevant messages with customized signatures from a sales rep you keep your brand top of mind and keeps sales engaged with them – even though they aren’t physically doing the heavy lifting.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%.

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Email deliverability: There’s a missing duck in your row

Marketing Action

Depending on who you are and what your job title is, you likely think either content or the subject line is the MVP of an email campaign. In 2014, our marketing agency has seen our new clients’ email stats showing that more of their emails are ending up in spam or junk folders.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.

Email Marketing Testimonial

FMG Suite

Email Marketing Campaigns for Financial Advisors. . For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

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Distribution Checklist: Where to Share Your Videos for Maximum Reach

Vidyard

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. You just acquired a list of names, phone numbers, and email addresses. Their direct dial or email address. Targeted displacement campaigns.

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc.,

Why should I use webinars in my B2B strategy?

Exo B2B

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now!

Get Your Webinar Seen!

Valasys

Email Signature. If your team emails prospects on a daily basis then the email signature becomes a great way to spread the news of your webinar to people who are outside your regular database. Email Workflow. Alter it according to your email database.

5 Ways to Scale Your ABM Strategy

Marketo

When you have identified the attributes that your target account contacts will most closely identify with, you can design communications and campaigns based on them. Use Dynamic Content in Emails.

The Ultimate List of B2B Marketing Tools

Zoominfo

Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring.

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An Inbound Marketer’s Guide To Database Health

LeadGnome

Zoominfo research also found that 43% of people’s phone numbers change, 34% of people’s title/job function change, 37% of people’s email addresses change, and 34% of companies change names — annually. Reply Email Mining Delivers Relevant, Fresh Data The best solution?

Clean Customer Data: Getting Your Sales and Marketing in Sync

Sharpspring

Your marketing team may be using Sharpspring to send out targeted email campaigns to help nurture prospects, while your sales team has another platform to help funnel leads through the sales pipeline.