KoMarketing Associates

FEBRUARY 27, 2017

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. Marketers Shift Their Focus to Email Marketing.

Segmentation 120

Segmentation Positioning Email Marketing Intent Signal 120

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! That is, if you want your email outreach to turn prospects into qualified leads.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails. the customer’s name.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation. Progressive Profiling.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

SendGrid

AUGUST 6, 2023

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully.

Email Campaigns 86

Email Campaigns Effectiveness Campaigns Open Rate 86

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Benchmark Email

DECEMBER 19, 2023

Segmentation is the cornerstone of any successful email marketing campaign, as it allows for the delivery of tailored messages that resonate with each unique group. In the realm of manufacturing, where the audience ranges from suppliers to end-users, the power of personalization cannot be overstated.

Segmentation 52

Segmentation Personalization Advertising Benchmark Content 52

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Only B2B

JUNE 25, 2021

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Email marketing is the most reliable and cost effective marketing channel for many businesses. LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Create An Email Marketing Plan .

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. Audience Segmentation: The Great Balancing Act. With Predictive Audiences, you can confidently and intelligently target and engage the right people for your event and email campaigns to reach and exceed your goals without fatiguing your audience. AI in B2B Marketing Today. And, voila!

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

MARCH 2, 2021

This post will highlight the ways that big data influences email marketing. This data can be structured ( email lists and databases) or unstructured (duration of web page views) and exists in a wide range of formats, from numerical to text, email, video content, audio or others. But how does it actually affect email marketing?

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

The Lead Agency

APRIL 27, 2023

The average office worker receives 121 emails daily and spends 28% of the workday reading and answering emails. But it’s not only the time spent interacting with emails that adds up, as employees spend over 90 minutes per day recovering from email interruptions.

Segmentation 62

Segmentation Email Marketing B2B Marketing Paid Search Agency 62

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Image Source ). ????

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. Emails that promise untold riches and exclusive rewards reserved only for a special elite few. Words Not to Use in Email Subject Lines. Days of the week.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

ClickZ

FEBRUARY 7, 2024

Email remains a powerful tool for reaching and engaging with customers. However, the effectiveness of email marketing can be compromised by the presence of email bots. These automated programs can skew campaign data, distorting critical metrics like open and click-through rates.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

seo.co

JANUARY 17, 2022

As the name suggests, a drip marketing campaign is when you keep your customers engaged with your brand by sending them email marketing updates on new products or promotions. What is a Drip Marketing Campaign? If you’re an SEO agency, email drip campaigns are a great way of optimizing link building outreach campaigns.

Email Marketing 98

Email Marketing Campaigns Paid Search Agency eCommerce 98

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

DivvyHQ

OCTOBER 11, 2022

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.

Outreach 88

Outreach Design Campaigns Marketing Prospects 88