Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Sample Content.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Nielsen ratings became a household name by sampling household television viewing. Share email. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. B2B Marketing direct marketing email marketing statistical significance

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. When email deliverability is weakened , your whole sales funnel loses its impact and unverified contact lists get email campaigns off to a bad start. All that remains are people sick and tired of endless emails.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Email has long been the workhorse of digital marketing. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. Implementing a personalized campaign without the right solutions could take months to get out the door.

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The Beginner’s Guide to Brand Activation

Zoominfo

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event.

The Benefits of Hiring a Marketing Automation Consultant

Hatchbuck

By integrating cross-channel options into your automated email campaigns and other marketing strategies, you can increase customer exposure across all of your channels. Email marketing, in particular, can be difficult if you don’t have experience with email campaigns.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.

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Faux Video: A Fallback for Video in Email

Litmus

So it’s no surprise that many email marketers are interested in including video in their emails—only to learn that most email clients don’t offer support for videos. That’s over 64% of the overall email client market share supporting this technique.

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

B2B Lead Generation

Tweet How many emails have you sent prospects and customers this week? It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action. Email Marketing Social Media

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Swing For the Fence With These A/B Testing Tips

Outreach

These frantic changes don’t work, whether we’re talking about home runs or email campaigns. It’s a constant art, a yin and yang of email copy, to figure out what’s working and how to scale it. Tips on subject lines to improve email open rate: Use customization.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Email Blasts / Newsletters. Ensure PPC campaigns have funnels and UTM tracking in place in order to measure success throughout the duration of the B2B buying process.

Steps To Successful Split Testing

Valasys

It’s A against B in this ultimate email marketing campaign split testing. But first, for those who are as yet unaware of the existence of split testing, it is a great method for optimizing your email marketing campaigns in order to experience the success you so crave.

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The Silent Marketing Roadblock – Choice

Act-On

By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. There are many places where marketers place calls to action: landing pages, email campaigns, brochures, and other content marketing materials. You finally make a choice after sampling ice cream, but even though you’ve chosen chocolate mint, you’re still thinking about the mango sherbet you passed up.

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Demand Generation: 20 Ways to Sell Cloud BI Solutions

Unbound B2B

A good way to approach them would be by giving them a free sample of your product to review or write about. Engaging Email Campaigns for Software Lead Generation. Smart and vibrant email campaigns fall under outbound channels that help BI solutions connect with wider audiences and build a rapport with reliable software buyers. Engaging email campaigns should be part of a larger software lead generation strategy to fill the gaps resulting from inbound.

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

The State of B2B Lead Generation in 2018

BOP Design

In terms of lead nurturing, almost 80% of survey respondents stated that they used personalized calls or email campaigns as lead nurturing, 64% listed email campaigns, and 49% pointed to content marketing offers (i.e.

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Split your sample groups equally and randomly. Determine your sample size (if applicable).

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7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg

Marketing then gives them the Account-Based treatment, by remarketing to them: Put them into a nurture email campaign, serve them display ads, target them with direct mail … then have Sales start calling again.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. When it comes to details such as email titles, sometimes the smallest change can make a big difference. Only one element should be different between your two samples.

Notes for the Notetaker: Tips to Write Better Agendas, Recaps, and Weekly Summaries

Heinz Marketing

We rely on them to keep projects on track, people accountable, and accounts organized, yet I don’t know many notetakers who receive praise for their email riddled with bullets and bold fonts. (A For example, bold bullet points for Campaigns, Content, Reporting, and other high-level areas of interest, With sub-bullets that detail the individual pieces or topics that relate. Here’s a sample Agenda (feel free to copy-paste)! Email Campaign. Emails to C-suite.

What Email Subject Line Length Works Best?

Modern B2B Marketing

Subject lines can be one of the most frustrating components of email marketing. To answer this question, we needed the following campaign attributes and metrics: Subject line. The key here is having a large enough sample size to show some statistical significance.

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10 case studies show how web analytics prove ROI

Biznology

Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order, BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. Sign up for our emails here.

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Testing your emails is one of the most important steps in email marketing. SEE ALSO: How to Grow Your Email Contacts Organically.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Data that is crowdsourced or scraped from the web or email quickly becomes outdated, when it is not refreshed. Data decays at a rate of 30-70% per year , as people move between jobs, companies change location, and phone numbers and email addresses change. Myth 3: Purchased data erodes marketing campaign results. Is there any free data to sample?

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3 Rules to Email Marketing

distribion

Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place.

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AVNET Interactive White Paper

The ROI Guy

From a prospect’s profile captured via their website, lead nurturing system or email campaign profile, the interactive white paper tool automatically and in the background assembles the appropriate personalized white paper and delivers it via download.

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How to Create Effective Email Marketing Campaigns

Launch Marketing

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. But what information is fair game for email segmentation?

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Or assignments can be more advanced, like a series of themed posts, an eBook, or email campaign sequence. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. If the audience is larger than desired, the user can specify a quantity and the system will automatically extract a random sample of that size. V12 sends the emails from its own domain.