4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", Automating email using RSS feeds.

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. and EMEA markets, for B2C and B2B campaigns.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? And what’s up with blog posts (side bar) in this email?

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Below are some of my B2B email heroes. Email Marketing Lead Nurturing

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Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. That said, how much should one invest in email marketing?

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Use in an email campaign. Video makes for great email content. While security controls mean it’s typically not possible to embed a video in an email, you can insert your thumbnail and link to the video on YouTube. You can submit it to iTunes using the SoundCloud RSS feed.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Marketing Automation Monday is Here!

The Effective Marketer

A recent chart from MarketingSherpa touches a bit upon the content creation challenge for email marketing (see below). In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences.

Referrals: Don’t ‘Spin the Wheel’

Sharpspring

It’s no secret that a good business relies on a variety of campaigns to pull in customers, but referrals are the “shiny new car” you could win at the end of the day. RSS email syndication makes this extremely easy by allowing you to link your blog to automated email campaigns.

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7 of the Best Blogging Platforms for 2019

Hubspot

You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. emails which send just the “right&# piece of information to the prospect to help move him or her to the next stage of their buying cycle.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process!

Use an Email Preference Center to Keep Your Email Subscribers Happy

Marketing Action

Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Yet emails are also an incredibly powerful inbound marketing tool when done correctly. Allow readers to control the frequency of emails.

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The Top 25 Posts of 2012

Modern Marketing

4 Reasons No One Likes Your Email Campaigns. Email marketing is one of the most effective strategies you can employ. These 40 charts give quick, actionable insight into key aspects of marketing, from email to social.

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today.

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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One more reason to make LinkedIn participation a part of your daily social media ritual is that when you answer questions, or comment on group discussions, your network of contacts is alerted via email in the form of a status update, as in: “Howard Sewell answered a question on Lead Generation.”

Ease Email Marketing Headaches

Marketo

over 90 trillion emails were sent in 2009. B2B spending on email marketing is estimated to have grown by 2.4% The answer to easing email marketing headaches is to move to the next level and implement email marketing software.

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Small Marketing Budget? Use In-House Experts to Get Huge Results

Marketing Action

You’ll want to create an RSS feed, tags, and even cover artwork. Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). Send an email about it.

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Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters. RSS subscribers can also be automatically added as leads. Submission can also trigger a confirmation email, send the visitor to a confirmation Web page, and send an alert email to company staff.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails?

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5 B2B Marketing Tips for Using Press Releases

Marketo

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

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? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. Just getting started with email marketing?

6 Survival Tips for Content Marketing Island

Marketing Action

In other words, if you develop a sparkling new whitepaper, you should make sure you also feature it in blog posts, on social media, via a targeted email campaign, etc.

Fun with Mnemonics: Set SMART Marketing Goals

Marketing Action

In online marketing, this may refer to targeting a specific platform or channel such as email, web, YouTube, etc. Do you want to lift your email response by 10%? Create three personas, and then use them in a three-step email campaign to 20,000 names. Ready, Set, GOAL!

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Once the initial email is received, those leads are sent relevant emails that link to additional content.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Once the initial email is received, those leads are sent relevant emails that link to additional content.

Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

Writer and artist outreach to call for submissions via email campaigns, social media posts, and even visual advertisements in carefully curated locations. Hashtag Campaigns Gone Wrong.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. Enter your email and submit to reset your password.

9 Ways to Dramatically Reduce Email Unsubscribe Rates

Hubspot

Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it's time to press 'pause.'. 9 Ways to Reduce Email Unsubscribes. Offer customized email frequency.

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Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Dan and Jason dig into email’s role in journalism, how to vet newsletter ideas, what email professionals should stop doing, and embracing Google Docs. Litmus is the only platform that helps you send email with confidence, every time. I loved the back and forth of email.

15 Habits of Highly Effective Content Marketers

Hubspot

Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it's all for naught if people don't know and trust me. So years ago I started keeping swipe files of my favorite emails, newsletters, and campaigns.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. 7) Followers & Reach - Some marketers think of their social database like their email database. Email & Lead Nurturing. Good marketers live by their data.