Valasys

JUNE 13, 2019

Ideally, it is advisable to test run a campaign on social media to figure out what is working & what’s not before a tangible investment can be made. Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Segmenting the Click-Through rate of individual campaigns helps in designing & executing conversion driven campaigns. Tools like Leadfeeder can help track such prospects.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Do you want to evaluate your marketing performance at the individual campaign level, at a macro level, or both?

Work Management 48

Work Management Marketing Management Service ROMI 48

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Application: Direct Marketing campaigns.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 12, 2019

Targeted campaigns are run to convert VIP prospects. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights. The marketers need to scrutinize whether they can realistically support the convergence of multiple campaigns. Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment. Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Content Marketing Institute

APRIL 23, 2018

Another way to approach performance data tracking is to consider the most common KPIs for each type of content you create – email newsletters, website articles, social media content , etc. Use the chart below to get a sense of critical KPIs you should be tracking in pursuit of common content marketing goals. Click To Tweet.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Valasys

AUGUST 27, 2019

Setting up an email preference center is an essential pre-requisite for marketers to optimize their email marketing endeavors. By asking the subscribers about their preferences, the marketers tailor their email marketing endeavors to suffice the needs of their customers. This is where a preference center can pitch in for help.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Hubspot

JANUARY 24, 2014

Marketing definitely has an artistic side -- from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. I would venture to guess that, across the board, marketing execs would rather look at a table, graph, or spreadsheet than read a boring email. Proving ROMI and Dealing With "Dirty" Data.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. According to research by Statista in 2019, the total number of global email users was 3.7 Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

AUGUST 30, 2019

They can also call on +971 4 360 2800 or an email at partnership@iqpc.ae We at Valasys Media, help our B2B clients with hyper-targeted campaigns & host of other services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to name a few.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. There is no hard & fast answer to this question unless the marketers start with the campaigns first.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Tactic: PPC campaign. Email Marketing. A standard among most companies, features like personalization and automation make email a staple for most marketing budgets.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JULY 20, 2009

So I developed a blended programme of online, email and offline activities. With Marketo, we have a way to qualify a contact based on their interaction with our website and emails. Q: Describe a campaign or initiative that you are most proud of and why. I'm very proud of our limited budget campaign.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

ClickZ

FEBRUARY 24, 2020

MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. times greater return on marketing investment (ROMI) this past year. times greater return on marketing investment (ROMI) this past year. What is a marketing performance management platform?

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). pipeline by account type, leads driven by the campaign, top marketing channels & unspent marketing dollars.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 155

Social Media Media Paid Content Work Management 155

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel? Build a strong list.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. If the targeting is not impactful enough, display ad campaigns can be easily spoilt. Following are the 5 imperatives of designing effective display advertising campaigns: 1. What does this form really say? “I

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Read more: How to set-up a Strong Email Preference Centre in the Post-GDPR Era.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

OCTOBER 3, 2019

Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. Top KPIs for measuring the endeavors of marketing campaigns through Pinterest. Bringing It All Together.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them. Please refer to the link below to register your presence at the event: [link].

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

Establishing Competency Centers or Centers of Excellence (COE) for integration an array of Digital Endeavors: A COE model is paramount for the brands as it helps them in merging several digital endeavors such as paid media advertising, social media marketing , email marketing , omnichannel content strategy & other vital steps of digitization.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Navigate the Channel

JUNE 7, 2023

Email marketing, social media and chatbots allow for personalization and interaction with customers in real time. According to HubSpot , gated content is a way to drive lead generation, as the content viewer must supply an email or other contact information to access it. Feel free to call or email us to start a conversation.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convert

OCTOBER 25, 2022

Or discount offers to capture emails? Rafael Romis, Founder of Weberous Web Design. Conduct a customer survey, dive deep into the customer support chats/emails, and understand; Who actually is your customer? It takes minutes to set up your account and get started sending emails to a list. It’s easier and faster too.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59