Martech

AUGUST 9, 2023

It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future. What’s new? Get MarTech!

Features 95

Features Google Ads ROAS 95

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Measure Pipeline Contribution Back to Campaigns. Using this data, you can now show the value of your ad campaigns!

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. This resulted in an enhancement in its return on ad spend (ROAS) by 30%. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. This resulted in an enhancement in its return on ad spend (ROAS) by 30%. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

DECEMBER 7, 2023

to evaluate the impact of your social media campaigns. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of your email campaigns. By doing so, you can experience higher engagement rates and drive more effective campaigns. Predictive modeling. Get MarTech!

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Zoominfo

JUNE 28, 2023

An improved customer experience through greater personalization and seamless campaign execution. This is where foundational data points like phone numbers, email addresses, and job titles really come into play. A defined lead-management system so top priority leads are routed appropriately across both teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

PureB2B

JUNE 24, 2022

Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. By identifying the tactics that had the biggest impact on your key performance indicators (KPIs)—both positive and negative—you can optimize all future campaigns to generate even greater returns.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Metadata

JUNE 1, 2022

This email campaign targeted at women described the initial pandemic shutdown as a staycation. Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new. Given the state of the world, does it make sense?

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Martech

JULY 18, 2023

The ability to connect in-network ads to store sales has resulted in, on average, a nearly 30% increase in return on ad spend (ROAS) for advertisers, according to the company. Food company Danone said it measured a 35% boost in sales from a recent MAP campaign. Business email address Subscribe Processing. Why we care.

Advertising Agencies 84

Advertising Agencies Media ROAS Touchpoints 84

Liveintent

JUNE 15, 2021

” At the sharpened end of that pencil is a highly engaging channel that can help marketers reach customers directly and build relationships: email. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. ROAS is going to go down. So it jumped into email.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Liveintent

NOVEMBER 9, 2021

You’ll learn about: Email newsletter monetization Creating valuable content experiences with first-party data Promoting products and services. Email newsletter monetization. Your advertisers want to invest their media budgets on the right audiences — the ones that will perform against their campaign KPIs and drive ROAS.

Newsletter 125

Newsletter Budget Programs ROAS Advertisements 125

Contently

MARCH 23, 2023

Personalized email campaigns: Brands can use email marketing to send personalized messages to their subscribers based on their previous purchases, interests, or behaviors. They include metrics such as return on ad spend (ROAS), customer lifetime value (CLV), and conversion rates.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Next month you’ll be able to build audience segments quickly with natural language prompts to improve discovery and targeting.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. This breakdown ensures that content will never perform as well as it could and yields sub-par ROAS. Just email me at tom@heinzmarketing.com.

Planning 91

Planning Work Management ROAS Paid Search Agency 91

Marketing Insider Group

SEPTEMBER 1, 2020

Marketing Output : the deliverables you can expect when you do marketing, such as written copy, designs, email campaigns, etc. For example, Agile marketing teams often become too focused on the minute details of marketing, be that writing copy, building an email campaign, or other task-based work. Brand Marketing.

Planning 244

Planning Work Management Marketing Management ROAS 244

Unbounce

MARCH 10, 2022

When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps. Once your client accounts are ready, you can set up your ad campaigns across channels inside the platform and make edits as needed.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Liveintent

NOVEMBER 9, 2022

The good news is, there’s one tried-and-true channel advertisers can continuously rely on: email. For decades, email has been a direct channel to addressable, logged-in audiences who are ready to engage with personalized content. It’s always important to drive revenue from your campaigns. All signs point to email.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Calculate comparative ROAS including Amazon fees. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era with stronger customer engagement across email and mobile. New email fields in Datorama Reports and Datorama Reports Advanced. Datorama Reports for Marketing Cloud has multiple new fields to help marketers optimize their email messaging. An era in which they can extend the value of data across their entire ecosystem.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Liveintent

APRIL 26, 2022

Personalization is no longer just the cherry on top of a good campaign sundae. To win over those new audiences and retain the ones they already have, brands need to personalize their campaigns or risk getting left behind — even by customers they once thought to be loyal. That’s where email comes in. ” 3.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

seo.co

APRIL 11, 2021

Finally, Google will ask you about what other eCommerce tools you use, whether you would like to sign up for their emails, and to agree to their terms of service. Many retailers even run Google Shopping campaigns to target their product listings to specific audiences with keyword specific ads. The first step is complete.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Litmus

AUGUST 10, 2020

Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. We have paused campaigns in favor of practicing what we preach. Highlighting the revenue email marketing brings in as a percentage of company revenue.

Webinar Metrics 72

Webinar Metrics Planning ROAS Bandwidth 72

Choozle

AUGUST 29, 2021

Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. Below we explain the top benefits you stand to gain by using self-serve platforms to create marketing campaigns. Jump to: Campaign and client performance.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals. Lookalike Audiences & email newsletters: A perfect pair.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

FunnelEnvy

FEBRUARY 5, 2024

Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience. The good news is that all marketers can access new tools to help improve targeting, ad copy, and ad campaign efficiency. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

SEPTEMBER 23, 2020

Rather, they are enticed through long-term content marketing strategies from the company website, blog, and email nurture campaigns. The goal of outbound prospecting is to create outreach to un-engaged prospects through things like cold calling and email sequencing. GTM Motions are Always Fluid.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Hubspot

APRIL 12, 2021

With a traditional ad campaign approach, there's no guarantee you will get a return on your investment. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). It also comprises campaigns that use pay-per-click (PPC) models, such as paid search.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the programmatic email channel to achieve your business goals. What are Lookalike Audiences and how does it work?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. From the start of your campaign, check quick views of real-time ad group performance easily from the Choozle platform.

Marketing Report 59

Marketing Report Paid Search Agency Work Management ROAS 59

Outgrow

MARCH 2, 2021

Email marketing - When a brand shares various newsletters, coupons/discounts, and other promotional material to its customers via email addresses. Learn more about email marketing through our blog here. . Pro Tip 3: Create your own Customer Demographics survey or poll to embed in your website or emails easily with Outgrow !

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. By analyzing the success and failures of previous campaigns, you can gain valuable insights into what works and what doesn’t. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days. Invisible Email Retargeting. ROAS and RLSA Retargeting. Image via SiteScout.

Adwords 107

Adwords ROAS PPC Landing Pages 107