10 case studies show how web analytics prove ROI


HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. Web Analytics helps understand email and visitor behaviour. Sign up for our emails here.

Freshsales Marketing Automation with ActiveDEMAND


When they open both marketing and sales emails. Connect revenue with marketing channels to better understand ROI and ROAS. Enable salespeople to manually add prospects to high performing drip email campaigns. ActiveDEMAND now offers native integration with Freshsales Sales CRM. Sync Freshsales with ActiveDEMAND to better connect sales and marketing, and supercharge your salespeople’s abilities.


The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning


This means that you have a return on ad spend (ROAS) of 7:1 with Paid versus 5:1 for AdWords. Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process.

The Definition of Omni-Channel Marketing – Plus 7 Tips


The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. I’ve also received emails from Bonobos referencing previous purchases, and recommending complementary products.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Email list growth.

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