What Response Rate Should I Expect From My Campaign?

The Point

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. my first response is: “how good is your list?”

Email Personalization Tip: Improve Response Rates

Anything Goes Marketing

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. Why were response rates so high the second time around? Selling the email as a forward.

After writing 10,000 cold emails for 550 companies, this CEO shares her strategy for getting higher response rates


In the last four years, SalesFolk CEO Heather R Morgan has helped over 550 B2B companies improve their sales and marketing emails. Heather is also a columnist for Inc magazine, Forbes, and has appeared on channels such as NBC as an email expert. In other words, Heather knows how to write compelling emails. After composing well over 10,000 cold emails, she’s built deep experience on which strategies make outbound emails resonate with their recipients.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. The subject line is critical to your response rate. Personalize the email.

Buck the Trend: Three Keys to Better Email Response

Marketing Action

Email marketers know that even small incremental increases in response rates can provide exponentially better results. As pointed out in the Experian Q1 2014 Email Benchmark Report, revenue per email was $0.11 percent in 2013, while unique click rates were 2.1

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. However, there’s no denying the low cost of email marketing.

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17 (of the) Best Email Marketing Guides of 2011


As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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7 Wildly Successful Email Subject Lines for Revolutionizing Lead Generation


Are your email campaigns and lead generation campaigns leaving too much mustard on the table? Response rates down, revenue dropping, and managers kicking up a fuss?

When to Send Your Sales and Marketing Emails

Sales Intelligence View

Email messages often get lost. Sometimes emails are mistakenly labeled as spam or deleted accidentally, and they never get to your prospects. According to Entrepreneur.com , the longer an email message sits unread, the more likely it is that the recipient will never read it.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? And what’s up with blog posts (side bar) in this email?

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3 Quick Takes: Email Best Practices for B2B Marketers


3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place. A large number of undeliverable emails can set off red flags.

Review: SalesHandy as a B2B Lead Generation Tool


SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them. This is where you identify your potential leads by monitoring the response to your outreach.

How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

Three Myths and Misconceptions About Email Automation


Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Can email automation help you?

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7 Tips for Getting More Responses to Your Emails


If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth is, it can be hard to get a lot of responses to the average email campaign.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. The average search conversion rate for Google Ads is 3.48%. Email Marketing.

The Truth about Cold Email


What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. Click on the first thumbnail at right to see Kevin’s original campaign.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability.

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19 Cold Emailing Myths That You Should Never Follow


Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. Written By.

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Does Renting Email Lists Make Sense Any More?

The Point

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But the biggest advantage of third party opt-in email lists was cost. Does the rented email list have a future?

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Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. For example: 1,500 names x 4 percent = 60 responses.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

Dynamic content within email campaigns often works exactly this way. for individual-level systems, make sure they can look beyond predicting the highest immediate response rate to measuring impact on long-term objectives such as conversion or lifetime value. -

How to Improve Lead Generation with Microsurveys

Modern B2B Marketing

If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. What Are Microsurveys?

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal.

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Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. Email marketing was somewhat forgotten, but is it dead ?

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Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Pikulik pointed to three recent campaigns with multiple B2B corporate clients. “We’ve We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said.

Marketing Automation Won’t Solve All Your Marketing Problems

Modern Marketing

There is also the declining response rates as people are inundated with marketing messages that do not engage them. asks MarketingOps, you want to build four different email campaigns instead of one? It was the exact same email with two different subject lines.

3 Reasons You Should Consider Direct Mail Marketing


It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails. More importantly, many B2B marketers in particular struggle to achieve meaningful ROI from direct mail campaigns, in large part due to difficulties getting the right data on their target audiences. response rate. According to the same study, emails on average achieved response rates of just 0.12%!

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5 Secrets for Using AI to Grow Your B2B Sales Leads

Atomic Reach

Most customers expect near-instantaneous responses to their query, and they want the option to connect 24 hours a day, seven days a week.” It makes content marketing easier , enhances your email marketing , and even resurrects dead leads. Or let’s say you want to use AI with emails.

The GDPR Era Of Permission Based Email Marketing


The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address.

Getting Started With Email Marketing Segmentation


Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Email showcasing your latest blog posts.

5 Email Key Performance Indicators You Should be Tracking

Marketing Action

For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. KPIs for Email. This is tied to email list growth. Response rate.

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10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Another is that during election season, our inboxes explode with irrelevant emails that constantly beg for your donations to a particular party or candidate. Easy – it is perhaps the most foundational element to any successful email marketing program. Email Marketing

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5 Things B2B Marketers Should Learn from B2C

Modern Marketing

For example, personalized emails are can generate a sixfold increase in in transaction rates than generic email campaigns. For example, online ad campaigns are seen as notoriously ineffective in the B2B world. The world of B2B marketing is changing rapidly.

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Your ROI is in the Mail


The fact is, more people open all of their mail than all of their email. 70-80% of consumers say that they open all of the direct mail, and 79% of them will act on direct mail immediately, versus 45% for emails. Email Marketing Infographics email marketing home infographic

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)


We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. As a result, 2 of the 4 got 80%+ response rates! We’ve talked about strategies around personalizing cold emails before. We’ve included actual quotes from the email’s authors and stats where we had them.

How Social Media Drives Better Email Results

Marketing Insider Group

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. First, social media can reach a different target audience than email.