Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Now you’re bombarding your audience with emails.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Work Management Automation 128

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? But often those key insights lie deeper than what’s provided by standard performance reports (e.g., email send reports, landing page visitor reports). Every audience is unique.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Deliverability 106

Deliverability Email Marketing Open Rate Marketing & Strategy 106

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Cost 106

Cost Advertisements Advertising Automation 106

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Business email address Subscribe Processing. Google partnered with Lowe’s as an early beta partner. Get MarTech!

Paid Search Agency 103

Paid Search Agency Google Ads Media 103

Martech

APRIL 17, 2024

The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook. This can lead to campaigns reaching non-optimal audiences. Driving more meaningful data from campaigns. Why we care.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 67

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 84

CAN-SPAM Data Hygiene Domain Privacy 84

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Do your subscribers just skim your email, or do they spend more time reading it?

Ideal Customer Profiles 94

Ideal Customer Profiles Click Rate Copywriting Newsletter 94

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. D-ID and LivingAI have released a new integration that lets businesses create personalized email videos using AI avatars. Business email address Subscribe Processing.

Marketing AI 119

Marketing AI Marketing Analytics Tools Work Management Marketing Management 119

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. Business email address Subscribe Processing. Good news: it “wasn’t a disaster.”

Marketing AI 97

Marketing AI Work Management Marketing Management Barriers 97

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Two campaign metrics will be sunset.

Top of Funnel 126

Top of Funnel Forecasting SMS Work Management 126

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. 6% still don’t know what AI is. ” Which is true?

Marketing AI 101

Marketing AI Enterprise Management CPC Cost Per Click 101

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Opt-out 115

Opt-out Advertising Agencies Advertisements Advertising 115

Martech

JANUARY 19, 2024

This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns. websites, apps, ecommerce purchases, email communication, etc.)

CRM 109

CRM Process Ideal Customer Profiles eCommerce 109

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Business email address Subscribe Processing. Measurement.

Linkedin 71

Linkedin Paid Search Agency Ads Campaigns 71

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Business email address Subscribe Processing.

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 92

Enterprise Management Hubspot Paid Search Agency Work Management 92

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. 35% of companies have an email design specialist! Psst: we use Figma.)

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Because marketers are in the frontlines, they are closer to activities that collect customer data, such as data collection forms or behaviors related to campaigns/channels.

Ideal Customer Profiles 113

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 113

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%). The report is based on a survey of 230 B2B marketing managers.

Allocation 124

Allocation Marketing Report B2B Marketing B2B 124

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 59

Merchandising Marketing Analytics Tools Conversion Lead Ranking 59

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 96

Work Management Brand Identity Branding Marketing Management 96

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 91

Email Marketing Effectiveness Work Management Planning 91

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Marketers often report an impressive average of 14.1 That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers. Business email address Subscribe Processing. Get MarTech!

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

MARCH 19, 2024

Padgett cited a recent McKinsey report that projected genAI will contribute up to $4.4 Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment.

Marketing AI 104

Marketing AI Conference Generation Loyalty 104

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Open the report What is first-party data advertising?

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93