email-campaign release Vtrenz Related Topics 
Customer Experience Matrix
MAY 11, 2007
Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). I took a detailed look at a beta of the next release a couple of weeks ago and liked both the interface and breadth of functionality. Click read my March 18 review.]
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