Litmus

SEPTEMBER 30, 2020

Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Litmus-Certified Email Marketers. These folks are certified as both email marketers and designers. Litmus-Certified Email Designers.

Email Marketing 117

Email Marketing VALS Multi-Channel Marketing & Strategy 117

Unbounce

OCTOBER 22, 2020

If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. Create a Unique Campaign Message. Or should I buy now?

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. Email Workflows that Work.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

Examples 86

Examples VALS Newsletter Design 86

The ROI Guy

FEBRUARY 4, 2009

VMware has just released a new ROI / TCO calculator to help calculate the advantages of virtualization in not only reducing capital expenditures, but reducing on-going operating expenses as well. Microsoft Virtualization with Hyper-V - better val. Microsoft launches Green IT marketing campaign pow.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111