Remove email-campaign recency social-network
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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Sales reps see their leads ranked by recency of engagement and overall lead score. Reps can easily send and track template emails. Sales Insights. Sales Connect.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so. His secret?

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Actionable Metrics: Bounce Rate, Social Shares. Consider social shares, as well. Search is social. Email Open Rate. What Are Vanity Metrics?

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How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

SmartBug Media

Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need. For example, each review you receive on Capterra is shared across the three Gartner Digital Markets networks. Campaign or Third Party Outreach.

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Power-up your campaigns with intent data

Modern B2B

Many of the campaigns our clients are running are simply doing the bare minimum, spending thousands on activity with poor conversion rates. By using intent data to inform these campaigns, you can really boost performance. From there you can create predictive models that indicate who to target for the type of campaign you’re running.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Create video emails? JustUnfollow.