How to Automatically Segment Your Leads for Increased Profit
Optinmonster
AUGUST 31, 2022
Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. Transactional: frequency, recency, contents, and value of purchase.
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