Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

Education 28

Education VALS Inbound Marketing Buy 28

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

Examples 87

Examples VALS Newsletter Design 87

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Litmus

NOVEMBER 1, 2018

It’s no different in email marketing. When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last? When should welcome and onboarding emails be sent? Don’t worry.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. How can I help you?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. How can I help you?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167