Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SmartBug Media

APRIL 7, 2023

The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. Your email campaigns can’t only push sales and product drops.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Zoominfo

MARCH 2, 2021

This post will highlight the ways that big data influences email marketing. This data can be structured ( email lists and databases) or unstructured (duration of web page views) and exists in a wide range of formats, from numerical to text, email, video content, audio or others. But how does it actually affect email marketing?

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. Save Money.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

seo.co

JANUARY 17, 2022

As the name suggests, a drip marketing campaign is when you keep your customers engaged with your brand by sending them email marketing updates on new products or promotions. What is a Drip Marketing Campaign? Why are Drip Marketing Campaigns Important? How Do Drip Marketing Campaigns Work?

Email Marketing 98

Email Marketing Campaigns Paid Search Agency eCommerce 98

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. What you need is a carefully crafted email sequence.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives.

Ethics 98

Ethics Promotion Email Marketing Advertising Benchmark 98

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Fount Media

DECEMBER 18, 2022

Email marketing is a great way to connect with your customers and keep them updated on your latest products, services, and promotions. But sometimes, email marketing can feel stale and boring. If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52

Liveintent

MAY 31, 2022

Email advertising is one of the most powerful ways for brands to connect with consumers. With consumers spending 20 minutes of every online hour engaged with email , you can be sure you’ll have a captive audience in the increasingly crowded and competitive online environment. Email advertising: The benefits.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Campaigns 62

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Harness the power of CTA The call to action is the pulsating core of your email. Embrace them!

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Send an Email Invite to Your Audience. Even if the purpose of your webinar is to attract new leads and prospects, you should leverage your existing email list.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Optinmonster

JULY 2, 2021

Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). Designing Your Campaigns. Targeting Your Audience . 2) Mailchimp.

Email Campaigns 84

Email Campaigns Campaigns Budget Programs Trigger Marketing 84

Vision6

JANUARY 16, 2023

But have you ever considered how SMS can actually support your other communication channels, such as email? Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Email vs SMS Marketing. Getting customers to take immediate action.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Inline Campaigns. Ready to get started?

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. ” campaign. These opportunities to reinforce branding and messaging increase the exposure of your promotional products.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. For email marketers, it means email addresses, email lists, and the like. In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Set Your Campaign Goals.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Ensuring consistency will build trust and add value to your promotional materials. Guest post by Nina Petrov. Weave Your Brand into Your Event.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

DotDigital

MAY 6, 2021

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. 5 ecommerce campaigns to drive conversions and sales . Using the tools at your fingertips you can create campaigns designed to target the right customer at the right time.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. With email marketing, there’s a bit more wiggle room.

SMS 98

SMS Contacts Campaigns Ad Building 98

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. Nearly 78% of marketers have seen increased email engagement over the last 12 months. Introducing Anyword’s Promotional Email tool. First, What Are Promotional Emails?

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Fount Media

DECEMBER 19, 2022

Email marketing is one of the most effective ways to reach your target audience and promote your product or service. However, you need to have a good email list to make your email marketing campaign successful. A good email list comprises your target audience’s accurate and up-to-date contact information.

Email Marketing 52

Email Marketing Campaigns Paid Search Agency Contact Marketing 52