Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Plus, with a Litmus Live MAX ticket , you get on-demand access after the event—meaning non-stop email learnings, at your own pace and time.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Set Your Campaign Goals.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email. Bounce Rate.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. The email really is a masterpiece of brevity.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

The Point

NOVEMBER 10, 2014

Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man, or the quizzical headline. This email does none of the above. So why should I care?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Whether sending out physical tickets or digital tickets in an email or the app, all of these tickets should address the person. Phone calls.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Scoop.it

AUGUST 18, 2020

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. That’s when email marketing comes into play. Impressed with these figures?

Email Marketing 76

Email Marketing Campaigns eCommerce Curation 76

The Effective Marketer

MAY 26, 2011

You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 100

Template Budget Programs Click Rate Lead Scoring 100

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign?

Email Campaigns 45

Email Campaigns Campaigns Opt-out Opt-in 45

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Ready to develop an impactful campaign? Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4 Focus on the core message or CTA you want to convey.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website. Contributed post. Web Traffic. Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Biznology

APRIL 15, 2015

This webinar is about how to conduct an effective link building campaign. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Conducting an effective link building campaign. Like this post?

Link Building 80

Link Building Ad Building Webinar Metrics SERP 80

Outreach

JANUARY 15, 2019

Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns. If your campaigns generated solid results three months ago, they might not even trigger a response today. But one (not so) secret ingredient that remains in the recipe for cold email success? Consistency.

Email Campaigns 49

Email Campaigns Campaigns Touchpoints CRM 49

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 123

Email Marketing Automation Tools Planning 123

ActiveDEMAND

JULY 20, 2016

There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple email opens are not enough. Website engagement is a necessity in the evaluation of drip campaigns and we’re here to provide some insight to accomplishing that.

Campaigns 40

Campaigns Autoresponders Marketing Automation Services Sales Qualified Leads 40

FMG Suite

JUNE 13, 2019

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication. The Happy Birthday campaign really stands out.

Email Campaigns 40

Email Campaigns Ad brokers Campaigns Tools 40

Litmus

NOVEMBER 10, 2022

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? What is the importance of an email marketing performance report? .

Template 80

Template Budget Programs Click Rate Lead Scoring 80

Litmus

JULY 13, 2020

The tools we use to design, build, and test email campaigns have changed drastically over the years. Those classic tools still hold a special place in the hearts of email geeks everywhere. Any tips for adapting email for Dark Mode? How do you deal with slicing elements for an email design in Figma? Don’t worry.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClearVoice

NOVEMBER 14, 2018

In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Let's take a trip with the Ghosts of Content Marketing Past, Present, and Future. Ghost of Content Marketing Present.

Paid Search Agency 61

Paid Search Agency Content Marketing Planning Content 61

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use customer data to inform email programs. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Vidyard

SEPTEMBER 16, 2014

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. Today we’re proud to present the in’s and out’s of video in email in another episode of Good Idea/Bad Idea (our handy series on video best practices).

Email Campaigns 50

Email Campaigns Video Marketing Ads Campaigns 50

Martech

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?

Webinar Metrics 100

Webinar Metrics Email Marketing Analytics Campaigns 100

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Business email address Subscribe Processing.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. An example of an In-Video overlay.

Impressions 101

Impressions Campaigns Cost Per Thousand CPM 101