Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy. 17 PR Tools to Make Your Job Easier. To grow your email list.

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The Definitive Guide to a Data-Driven PR Strategy


On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives.

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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

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How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

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How to build a Sales Lead Funnel

Direct Response Coach

Advertising campaigns … direct mail campaignsemail campaigns … search campaignsPR campaigns … content marketing campaigns … trade show campaigns … etc.,

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Let's dive into these must-know B2B PR and content marketing trends 2019 to see how you can fuel your marketing strategy for the coming year. Email Effectively Nurtures Audiences. Just how important is email in reaching and nurturing your audience?

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.) In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign.

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Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Media/Advertising/PR.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. Include in Your Email Marketing Campaigns. According to one study , three quarters of companies view email as either “good” or “excellent” in terms of ROI.

Top 10 Demand Generation Resolutions for 2014

The Point

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. This year, test something in every campaign.

Know Thyself–The Only Road to Digital Marketing Success


When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well.

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

It keeps you aligned with your monthly goals and campaigns. Work hard to plan topics and content formats that fit your monthly campaign goals, and you’ll have a B2B content strategy that works. Did a lead come from your social media or email campaign?

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

For instance, Wistia's Turnstile feature allows you to gate your video with an email capture form that won't overwhelm your audience. We've spoke of Canva before as a graphic design option in our blog on PR tools , but it warrants another mention. Just looking to grow your email list?

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

But the success of its recent campaigns is largely credited to the emotional impact of its content, as well as the organization’s success in telling these high-impact stories across multiple marketing channels. Story-Centric Email Campaigns.

5 Ways to Get More People to Your Content

Content Marketing Institute

Be your content’s PR team. Developing a relationship requires more than an email that says, “Check out this content,” Perri says. “I For example, HubSpot, which targets marketing and sales professionals, partnered with Facebook to create a Four Days of Facebook content campaign.

10 Important Questions To Ask Before Launching a Product

Launch Marketing

Developing a comprehensive integrated marketing plan that addresses all your communication channels (email, content marketing, social media, PR, etc.)

How to Build Your Small Business Email List Like the Big Guys


Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. It may leave you wondering how the big companies do it – how do corporations grow their email lists to tens of thousands of eager subscribers? Rather than focusing on email capture as a broad numbers game, look at it strategically. Even big corporations don’t target everyone in their email campaigns.

Components of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes

Lake One

Before we get to the guts of your campaign, we need to understand who we will be targeting: your buyer persona. Blog Campaign Topics. Personally, brainstorming blog topics is my favorite part of campaign planning. Persona Watering Holes and Digital PR Hitlist.

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more. Sure, marketing departments have always outsourced campaigns, creative services, and projects to ad/PR/creative agencies.

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

The Engineering in Motion video email campaigns, according to Zander, earned: 36% email open rate. HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

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Content Marketing Mysteries – How to Find Your ROI Yeti!


Will you be measuring reach, engagement, time on your website, likes, shares, PR mentions, or leads and revenue? Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs.

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6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing


Marketers add them to email campaigns to keep mid-funnel buyers engaged. Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you.

Test for the Best in Your Email Marketing Campaigns


by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. You then can use these results to inform your post-event email follow-up.

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How to be Funny: A Comic’s Advice to Content Teams

Did you send an email campaign with a bad link? Sure, that’s not the humor you’ll hear at comedy clubs, but it’s the humor that will save your PR and Legal department from massive headaches. If you’ve ever watched Disney’s The Little Mermaid , you might remember the profound wisdom that Sebastian the Crab shares at the beginning of the song, Under the Sea , saying “Ariel, the human world – it’s a mess.” ” How accurate.

10 Best Cold Emailing Tools to Help You Quickly Close Sales Deals

Single Grain

This post has been expanded with new cold email tools for 2019. How many times have you sat down at the computer to write cold email and thought, “There must be a better way to do this!” Quality cold emailing is an extremely time-consuming activity, and without cold email software, the process looks something like this: Find an appropriate prospect. Find an email address. You will have used up 3-5 hours each day just sending cold emails! PR pitches.

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Know Thyself–The Only Road to Digital Marketing Success


When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your profile.

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7 Marketing Challenges in the Travel Industry Today


Every effective marketing program should include strategies to minimize bad PR and address customer service issues quickly. . Businesses can encourage positive reviews through email campaigns to happy customers. The travel industry is booming.

How to Distribute Your Branded Video Content with the PESO Model


Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Include in email campaigns.

Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad


A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. This was a Facebook post instead of a full-blown campaign, so chances are the decision to create the image came down to one or two members of the company’s social media team.

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19 New Featured Sources on the B2B Marketing Zone


It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ).

30 Experts Identify Biggest Mistakes in Content Marketing

Content Marketing Institute

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert.

100+ B2B Marketing Statistics You Cannot Miss!


B2B PR Sense Blog ). Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016).

B2B Marketing Segmentation for Every Stage of the Funnel

Directive Agency

Ideally, you will have unique campaigns and content for each stage in the funnel to help move your users further down the funnel and closer to conversion. These trends include social media , online ads , videos, and email campaigns.

How Will Content Personalization Shape Your MarTech Stack? A Conversation with Paul Roetzer and John Mihalik

Content Standard

Standard personalization capabilities have existed over the last five to ten years, mainly in marketing automation, CRM, email marketing, and web personalization based on behaviors and visit history. So you say, if the visitor downloads this, then send that visitor these three emails.

Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI


More than ever, marketing teams are under the microscope to prove that their campaigns are driving business. and then 12,000 percent for an email campaign. “No Go back to that email example. It doesn’t cost anything to launch a campaign, right? It’s just email.

4 Powerful Reasons to Use an Editorial Calendar

Marketing Action

It requires quite a few skill sets to bring a complete campaign into the world. Or your company is about to bring out a new product you should be blogging about, or your PR department is issuing a press release.

No One Wants Buzzwords: Wise Words from Tara Robertson


As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. How does video fit into your customers’ campaigns? Those are my top 3 on the email side.

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B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.