Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails. the customer’s name.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Benchmark Email

FEBRUARY 13, 2024

In the rapidly evolving landscape of digital communication, tapping into the warm, reminiscent feelings of yesteryears can transform your email campaigns from mundane to memorable.

Email Campaigns 59

Email Campaigns Campaigns Advertising Benchmark Email Marketing 59

KoMarketing Associates

AUGUST 2, 2018

The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? This kind of positive behavior is a sign of the growing maturity of email marketing programs.”. How dedicated are marketers to future planning? “We

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. For email marketers, it means email addresses, email lists, and the like. In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Valasys

JANUARY 30, 2024

This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Brand positioning isn’t just about catchy slogans or trendy logos. That’s AI-powered brand positioning.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

Sharpspring

MARCH 12, 2021

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. Drip campaigns are based on customer actions and designed to keep your customers engaged in your brand. Welcome emails.

Campaigns 62

Campaigns Trigger Marketing Sample Email Marketing 62

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Set Your Campaign Goals.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Martech

JANUARY 5, 2023

Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers. Key Result #1: Increase the percentage of campaigns that Marketing Ops is invited to be a part of the initial strategy planning meetings. Get MarTech! In your inbox. Processing.

Advertising Agencies 107

Advertising Agencies Positioning Planning Work Management 107

SendGrid

JUNE 22, 2020

A failed email campaign isn't the end of the world. With the right strategic approach, you can bounce back and build positive momentum. The post Oh, No—What to Do When Your Email Campaign Epically Fails appeared first on SendGrid.

Email Campaigns 90

Email Campaigns Campaigns Positioning Ad Building 90

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email. Bounce Rate.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive. Brand assets, such as logo and colors.

Positioning 97

Positioning Examples Brand Identity Branding 97

FMG Suite

NOVEMBER 18, 2020

Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. They range in duration, but are continuous outreach efforts to show your email contacts that you are thinking about them and want to stay in touch. Outline Your Campaign.

Campaigns 52

Campaigns Autoresponders Top of Funnel Marketing Management 52

Stevens & Tate

APRIL 14, 2021

Email marketing has been a popular strategy for decades, and there’s no sign of it slowing down as an effective marketing tactic. However, as a B2B business, successful B2B email marketing can be challenging. With that in mind, the following are a few B2B email marketing tips: Focus On Educational Content.

Email Marketing 59

Email Marketing B2B Marketing Campaigns Webinar Metrics 59

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

KoMarketing Associates

NOVEMBER 3, 2016

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. For B2B, this doesn’t easily apply. It may not be a Thursday-to-weekend pattern.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Adobe Experience Cloud Blog

JUNE 21, 2017

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. You must drive them with a simple and engaging email to a landing page that is specifically built for your campaign. Likewise, steer clear of cluttering your emails with the same distractions. Be Consistent.

Positioning 134

Positioning Conversion Tips Landing Pages 134

Delivra

DECEMBER 11, 2018

Restaurant email marketing is a great way to draw in local customers and maintain a profit. Successful restaurant email marketing is essential. What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent. Consider your guests.

Email Marketing 66

Email Marketing Work Management Marketing Management Campaigns 66

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers must keep their target audience in mind as they look to optimize their current and future campaigns. It’s a tough world out there. The result? You’re likely still wondering how to implement it.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% What are Trigger Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Deals created and closed gain positive momentum as some industries and countries show encouraging performance towards mid-May. Although the U.S.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Check out The Best Email Deliverability Guide Ever.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. The company’s brand values, which include trust, innovation, and equality, are reflected in its marketing campaigns, events, and product offerings.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign?

Email Campaigns 45

Email Campaigns Campaigns Opt-out Opt-in 45

Marketing Insider Group

JUNE 15, 2015

It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Image Credit: Rand Fishkin. Publish Keyword-Driven Content.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Marketing Insider Group

DECEMBER 29, 2020

Over a third believe the virus will have a significant positive impact on their businesses in the future. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Personalized emails get much higher open rates. Let’s say you own an email marketing software company.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. How to use Scratch-Offs Regardless of whether you’re a B2B or B2C marketer , here are some ways you can use Scratch-Offs in your next email campaign: Deliver special promotional offers to subscribers. Litmus is here to help you along the way.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Predictive Response

JUNE 17, 2019

While creating a nonprofit organization is altruistic and positive, it can be extremely. Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the. Generating Sign-Ups.

Email Campaigns 40

Email Campaigns Automation Campaigns Effectiveness 40

The Lead Agency

MARCH 29, 2020

As well as impacting bottom-line sales, the effects of COVID-19 can be seen in marketing campaigns, too. If your business has been forced to close, or, like many of us, you’re simply seeing a decrease in emails, phone calls and leads coming in, you can use this quieter period to work on your business.

Positioning 71

Positioning Allocation Business Lead Ranking 71

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 127

Outreach Email Marketing Optimization Lead Ranking 127